How does one make a decision that they know will hurt their business in the short term without 100% (or even 80%) certainty that it will help them in the long term?
You know what you have, even if it is not making you happy or as successful as you want, so how you do make the leap of faith to damage your business in order to make it better?
Maybe you have clients that cost you more than you earn from them. Maybe the market is shifting under your feet and you need to make a big investment to change how you do business. Maybe you need to make some key new hires to allow you to handle larger clients long before the revenue from those larger clients comes in.
How many of these decisions are you putting off?
How long have you been struggling with a status quo that has lost its status?
How bad does the pain have to be in your business before you make these hard decisions?
Books mentioned in this episode:
Extreme Ownership - Jocko Willink - On Amazon
Way Of The Warrior Kid - Jocko Willink - On Amazon
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