With my apologies to Simon Sinek, NOBODY really cares about your “why.”
They want you to care about THEIRS.
Almost every business owner I talk to these days has figured out their “why” (And cannot WAIT to tell me all about it). The problem is that stating and broadcasting their why has not helped their ability to clearly articulate why someone should actually buy their product or service.
Even worse, knowing their why has not helped them win new clients.
The reason is quite simple.... Nobody cares about your why. They care about theirs.
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