Right now, you are thinking about the end of your month, your quarter or your year. You are likely in a mad dash to make or break your numbers from this same time last year and your targets for the full year. You push on the members of your team, you push on your clients, you pressure your prospects and you make deals to attain a “score” you set in January.
This is how it goes every year, over and over. Sprint after sprint. Quarter to quarter and then year after year while never feeling like you can do the things that would create the size and scale of the business you truly want. All because of a calendar construct you did not create.
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