In episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.
Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.
In this episode, Emily shares:
- 💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.
- 📈 How smart brands are unlocking white space in the women’s sports market.
- 👀 What brands need to rethink about traditional sponsorship frameworks.
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
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