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June 20, 2025 19 mins

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location. 

In this episode, Anna shares:

  • 📱 Why digital access is critical to growing women’s sports fandom.
  • ⚽ How VICTRA is organizing the women’s soccer ecosystem.
  • 🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans. 

…AND why now is the perfect time to invest in women’s sports tech.

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