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July 25, 2025 40 mins

In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021. 

Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.

In this episode, hear Sarah & Paula share:

  • 📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.
  • 📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.
  • ⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world. 

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