In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.
Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry.
From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry.
In this episode, Steph shares:
⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry.
🏆 How Ally evaluates ROI and the business case for investing in women’s sports.
🔥 The story behind Ally’s new multi-year partnership with the WNBA.
💡 Advice to other brand leaders about why now is the time to invest in women’s sports.
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