In episode #167 of đď¸The Business Case For Womenâs Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.
Allie has played a leading role in the launch of the brand-new Athletes Unlimited Softball League (AUSL) and helping to create a sustainable professional womenâs softball league in the U.S.Â
Backed by powerful partners like ESPN and Major League Baseball, AUSL is building on softballâs rich tradition and thriving college fandom to create a new professional pathway for athletes.
In this episode, Allie shares:
- âĄď¸The origin story of the Athletes Unlimited Softball League.
- đĽ How AUSL delivered 20 sellouts, $1M+ in merch sales, and 150K average viewers in its inaugural season.
- đ¤ The significance of Major League Baseballâs historic eight-figure investment in AUSL.
- đ Whatâs ahead in Year 2 for AUSL.
- Follow GOALS on Twitter: @goals_sports_
- Follow GOALS on Instagram: @goals_sports_
- Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
- Shop: goals-sports.com/shop
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