In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph.
After witnessing the WNBA’s incredible growth across social media, STN Digital and Zoomph teamed up to quantify the league’s digital impact, analyzing more than 20,000 pieces of team content from the 2025 season to reveal which clubs and campaigns drove the most engagement, impressions, and media value.
Highlights from the report include:
- 💥 Indiana Fever ranked No. 1: $55.04M Social Value, 38.73M engagements, 1.17B impressions.
- 🚀 Dallas Wings led all teams in growth: +505% engagements, +251% impressions, +344% Social Value YoY.
- 🖼️ Static > Video on X & Facebook: photo posts nearly doubled engagement.
- 🔁 WNBA x NBA collabs soared: 5 of the top 6 Instagram team posts were crossover moments.
In this episode, hear Caroline & David discuss the report’s findings and talk about why the WNBA’s social impact is yet another proof point the league is trending up.📈
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