You Don’t Need to Be the Best: You Need to Be Known with Amelia Sordell

In episode 234 of The Business Development Podcast, Kelly Kennedy sits down with Amelia Sordell, the fearless founder of Klowt, the UK’s leading personal branding agency. Amelia shares her powerful journey from burnout and rock-bottom moments to building a $3 million fully inbound business—driven entirely by authenticity, vulnerability, and showing up online with conviction. With over 250,000 followers and a global reputation for cutting through corporate fluff, Amelia opens up about why most brands are failing to connect, and how real influence is built by being unapologetically human.

This episode is a deep dive into the raw truth behind personal branding in 2025. Amelia and Kelly tackle fear, imposter syndrome, the myth of perfection, and what it truly takes to stand out in today’s noisy world. Whether you’re a founder, creator, or sales leader—this conversation will challenge your thinking, reignite your confidence, and give you the tactical edge to build trust at scale. It’s not just about being the best—it’s about being known.

Check out Klowt, the personal branding agency redefining how the world sees you: www.klowt.com

Key Takeaways:

1. You don’t need to be the best—you need to be the best known to win in today’s market.

2. Personal branding is no longer optional; it's the most powerful inbound sales engine you can build.

3. Trust is the currency of influence, and people trust people more than logos.

4. Fear is lying to you—perfectionism is just procrastination in disguise.

5. Your story, told honestly and without polish, is your biggest competitive advantage.

6. Posting consistently, even when you're scared, builds confidence and traction.

7. Authenticity isn’t a strategy—it’s a requirement if you want to cut through the noise.

8. You don’t need fancy production—just clarity, intention, and the courage to hit post.

9. Most people wait too long to start; the brand you’re not building is the opportunity you’re missing.

10. If you want opportunities to find you, you need to show the world who you are—loudly and without apology.

If you're ready to build a business development engine that drives real results—join Kelly Kennedy for the next Business Development Mastery Accelerator.

6 weeks. Proven strategy. Serious growth.

Spots are limited → www.kellykennedyofficial.com/accelerator

Let’s level up together.