In this episode of The Business Gay Podcast, host Calan Breckon speaks with...himself?
Today's episode is going to be a little different. I usually have a guest I'm interviewing but today I wanted to share with you a workshop I recently did on the importance of SEO for small businesses.
This episode is from the live recording of that workshop where I share practical tips about SEO, why SEO is important, and how it can truly benefit your business if you commit to it.
If you want the full picture I suggest you check out the accompanying YouTube video to follow along with the slides I share. You'll still be able to grasp a great understanding through just the audio though so don't worry if you prefer to listen instead of watch.
---
► Today’s Sponsor is SurferSEO - Skyrocket your organic traffic!
Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit
Join the email list for news and updates
---
Links mentioned in this episode:
---
Key Takeaways for quick navigation:
- [00:00] SEO boosts website visibility, ranking, and trust for user recommendations.
- [07:05] Algorithms, content, backlinks, user experience, speed, and page authority influence SEO ranking.
- [15:41] Topical Authority: Create consistent content to establish niche expertise.
- [19:09] Optimize user experience, technical SEO, and use CDNs for faster website loading and improved SEO.
- [21:03] Free SEO Tool - ahrefs.com Link Checker: Assess domain rating, backlinks, and link attributes for SEO insights.
- [23:23] Page Speed Evaluation with Google: Use Google's tool to assess and improve website performance for SEO.
- [25:41] SEO Best Practices: Build high-quality links, create niche content, and collaborate with an SEO professional.
- [28:41] On-Page SEO Practices: Ensure an about page, clear navigation, and author bios for positive user experience.
- [30:28] Long-Term SEO Strategy: Consistent, quality content builds your website as a long-term asset, offering sustained benefits.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com