All Episodes

March 6, 2024 35 mins

In this episode of The Business Gay Podcast, host Calan Breckon speaks with...himself?

Today's episode is going to be a little different. I usually have a guest I'm interviewing but today I wanted to share with you a workshop I recently did on the importance of SEO for small businesses.

This episode is from the live recording of that workshop where I share practical tips about SEO, why SEO is important, and how it can truly benefit your business if you commit to it.

If you want the full picture I suggest you check out the accompanying YouTube video to follow along with the slides I share. You'll still be able to grasp a great understanding through just the audio though so don't worry if you prefer to listen instead of watch.

Watch on YouTube

---

► Today’s Sponsor is SurferSEO - Skyrocket your organic traffic!

Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit

Join the email list for news and updates

---

Links mentioned in this episode:

---

Key Takeaways for quick navigation:

  • [00:00] SEO boosts website visibility, ranking, and trust for user recommendations.
  • [07:05] Algorithms, content, backlinks, user experience, speed, and page authority influence SEO ranking.
  • [15:41] Topical Authority: Create consistent content to establish niche expertise.
  • [19:09] Optimize user experience, technical SEO, and use CDNs for faster website loading and improved SEO.
  • [21:03] Free SEO Tool - ahrefs.com Link Checker: Assess domain rating, backlinks, and link attributes for SEO insights.
  • [23:23] Page Speed Evaluation with Google: Use Google's tool to assess and improve website performance for SEO.
  • [25:41] SEO Best Practices: Build high-quality links, create niche content, and collaborate with an SEO professional.
  • [28:41] On-Page SEO Practices: Ensure an about page, clear navigation, and author bios for positive user experience.
  • [30:28] Long-Term SEO Strategy: Consistent, quality content builds your website as a long-term asset, offering sustained benefits.
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
The Nikki Glaser Podcast

The Nikki Glaser Podcast

Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.