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March 6, 2024 35 mins

In this episode of The Business Gay Podcast, host Calan Breckon speaks with...himself?

Today's episode is going to be a little different. I usually have a guest I'm interviewing but today I wanted to share with you a workshop I recently did on the importance of SEO for small businesses.

This episode is from the live recording of that workshop where I share practical tips about SEO, why SEO is important, and how it can truly benefit your business if you commit to it.

If you want the full picture I suggest you check out the accompanying YouTube video to follow along with the slides I share. You'll still be able to grasp a great understanding through just the audio though so don't worry if you prefer to listen instead of watch.

Watch on YouTube


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Links mentioned in this episode:


Key Takeaways for quick navigation:

  • [00:00] SEO boosts website visibility, ranking, and trust for user recommendations.
  • [07:05] Algorithms, content, backlinks, user experience, speed, and page authority influence SEO ranking.
  • [15:41] Topical Authority: Create consistent content to establish niche expertise.
  • [19:09] Optimize user experience, technical SEO, and use CDNs for faster website loading and improved SEO.
  • [21:03] Free SEO Tool - Link Checker: Assess domain rating, backlinks, and link attributes for SEO insights.
  • [23:23] Page Speed Evaluation with Google: Use Google's tool to assess and improve website performance for SEO.
  • [25:41] SEO Best Practices: Build high-quality links, create niche content, and collaborate with an SEO professional.
  • [28:41] On-Page SEO Practices: Ensure an about page, clear navigation, and author bios for positive user experience.
  • [30:28] Long-Term SEO Strategy: Consistent, quality content builds your website as a long-term asset, offering sustained benefits.
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