Strategic Marketing Through Storytelling

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Nik Varlamov and Benjamin Gibson from Toronto Creatives.

Toronto Creatives is a multidisciplinary content creation and marketing agency located in Toronto, Canada, that help their clients internationally achieve their goals through high-quality content, storytelling, and strategic marketing campaigns that they custom-design and tailor to each client.

Nik and Ben are both partners in business and in life, and are Proud members of the Canadian 2SLGBTQI Chamber of Commerce (CGLCC).

Watch on YouTube

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Links mentioned in this episode:

• TorontoCreatives.com

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Key Takeaways for quick navigation:

• [01:52] 70% of the internet is video content; high-quality videos enhance retention and watchability.
• [03:13] Effective video marketing combines entertainment with promoting products, focusing on engaging the end user.
• [11:24] The Hero's Journey framework captivates audiences, involving a hook, journey, and resolution in storytelling.
• [14:52] Personal stories in pitching add depth, emotion, and relatability, building connections beyond showcasing the business.
• [18:30] Human connections drive business decisions; personal connections or liking individuals behind services garner more support.
• [23:20] Effective storytelling involves creating mystery, allowing the audience to connect on a deeper, emotional level.
• [31:27] Taylor Swift's popularity is attributed to her storytelling, creating a connection by addressing shared human experiences.
• [33:56] Guiding branding with storytelling in short-form content involves focusing on the hero's journey, engaging content, and authenticity.
• [39:58] Video content remains crucial; being human, not just a polished business, connects with the audience on a personal level.