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February 28, 2024 45 mins

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Nik Varlamov and Benjamin Gibson from Toronto Creatives.

Toronto Creatives is a multidisciplinary content creation and marketing agency located in Toronto, Canada, that help their clients internationally achieve their goals through high-quality content, storytelling, and strategic marketing campaigns that they custom-design and tailor to each client.

Nik and Ben are both partners in business and in life, and are Proud members of the Canadian 2SLGBTQI Chamber of Commerce (CGLCC).

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Key Takeaways for quick navigation:

  • [01:52] 70% of the internet is video content; high-quality videos enhance retention and watchability.
  • [03:13] Effective video marketing combines entertainment with promoting products, focusing on engaging the end user.
  • [11:24] The Hero's Journey framework captivates audiences, involving a hook, journey, and resolution in storytelling.
  • [14:52] Personal stories in pitching add depth, emotion, and relatability, building connections beyond showcasing the business.
  • [18:30] Human connections drive business decisions; personal connections or liking individuals behind services garner more support.
  • [23:20] Effective storytelling involves creating mystery, allowing the audience to connect on a deeper, emotional level.
  • [31:27] Taylor Swift's popularity is attributed to her storytelling, creating a connection by addressing shared human experiences.
  • [33:56] Guiding branding with storytelling in short-form content involves focusing on the hero's journey, engaging content, and authenticity.
  • [39:58] Video content remains crucial; being human, not just a polished business, connects with the audience on a personal level.
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