It’s the early 2000s, and Roby Sharon-Zipser just wants his internet connection to cover his whole house. He’s on his hands and knees, trying to thread a cable through a hole in the floor, caked in white dust when he realises... I need some help!
In that moment, the idea for hipages was born. And over 20 years later, it’s transformed from a Yellow Pages-style home improvement directory to an app-based marketplace, connecting tradies and homeowners right across the country.
Roby explains how playing the long game has positioned it as one of the go-to names in its field.
+++
The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.
This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.
The transcript and show notes can be found on our website here.
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to BusinessThink and follow UNSW Business School and AGSM on LinkedIn.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.
See omnystudio.com/listener for privacy information.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.