In this episode, Christine and I dig into how you can build authority and visibility in your business—even if your marketing budget is limited. She shares practical frameworks, mindset shifts, and tactical tools to help you get seen, heard, and trusted in your field.
Key topics include:
- Christine’s journey: from broadcast journalist to Expert Authority Coach
- The power of authentic visibility and how vulnerability can strengthen your brand
- How to pick the right platforms (podcasting, video, social, etc.) based on where your ideal clients are
- Marketing on a shoestring: low-cost tools and strategies that deliver big impact
- Overcoming imposter syndrome and stepping into your authority
- Building a media kit, leveraging podcast guesting, and crafting content that positions you as an expert
- Branding essentials: professional headshots, unique title/positioning, and trademarking your “expert brand”
- How to repurpose one piece of content into many—stretch your effort for maximum reach
- Practical next steps for listeners who want to start building their expert authority
In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You’ll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.
This is your chance to get real answers to the questions you’ve been dying to ask—from someone who’s actually been there.
Book your session as you need it—no strings attached.
Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspaces
Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.
The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign
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