This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies.
- Determining the purpose and format of a podcast
- Common mistakes and red flags when starting a podcast
- Strategies for promoting and repurposing podcast content
- Using AI and multilingual tools to expand podcast reach
- Measuring podcast success and securing sponsorships
Time Stamps
0:00 - Introduction of podcast production company experts
5:04 - Podcasting for Businesses: Common Questions and Starting Points
6:56 - Podcast Formats: Solo, Co-Hosted, Interview, and Purpose
9:16 - Importance of Pre-Interviews and Knowing Your Podcast’s Why
11:04 - Creating Content for Repurposing Beyond Just Audio
14:19 - Marketing & Promoting Your Podcast: Social Media and Email
19:17 - Leveraging AI: Reaching New Audiences with Podcast Content
24:22 - Agency Insights: Podcasting Red Flags and Client Expectations
31:34 - Measuring Podcast Success: Quality Over Quantity
39:59 - Sponsorship Strategies & Final Takeaways
Main Takeaways
- Know the purpose of your podcast before launching—whether it's for lead generation, thought leadership, or networking.
- A podcast is a content-generating machine that can fuel your entire marketing strategy.
- Success isn't about massive downloads but about reaching the right audience with valuable content.
Subscribe and share this episode with anyone considering launching a podcast for their business.
A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.
This podcast is produced by Content Monsta - A leading producer of B2B Content.
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