August 23, 2023 • 43 mins
Have you ever wondered how childhood traumas can be transformed into stepping stones for success? Tina Tower, an acclaimed author and entrepreneur, offers us a window into her remarkable journey. Founder of Empire Builder, Tina's mission is to empower 100 women to build million-dollar businesses by 2025. Our connection sparked in Costa Rica at Jill Stanton's Millionaire Girls Club retreat, and we're thrilled to deepen this bond as we explore what it means to be a woman in business today.
Tina shares her inspiring odyssey, from battling childhood adversity to becoming a successful businesswoman. She credits her first psychic reading as a major turning point, sparking an activation that changed her life. We discuss her approach to business, marked by unwavering resilience and ambition, and the importance of shifting away from a constant hustle mentality. We then navigate through her personal journey of acceptance and growth, symbolized by a story about a $700 dress that signified a monumental mindset shift.
Finally, we delve into the power of consistent belief in oneself and the fear of failures as stepping stones to success. Tina shares her innovative strategies for instilling a growth mindset, and how she fosters this in her clients. As she supports her son's pathway to professional golf, we get a glimpse into her personal development system. She talks about her vision of a large-scale speaking event and her connection to Sarah Blakely's higher self, which propels her closer to her dreams. Tune in as we unravel Tina's inspirational journey and her mission to reshape the world of entrepreneurship.
Mentioned in this Episode:
- Tina’s Free 4 day training for female course creators happening live next month! https://www.tinatower.com/tinaweek
- Sign up for Amber’s Life & Business Transformation Suite
Connect with Amber Annette:
Connect with Amber Annette:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Amber Annette (00:02):
Welcome to the Business Psychic Podcast, the
show that helps you ignite yoursoul's purpose, turn up your
creativity and activate salesand marketing magic.
I'm your host, amber Annette,and I'm thrilled to be here with
you today to explore the depthof what it means to be a woman
in business.
I believe that business is morethan just making money.
It's about making a differenceand making your mark.
(00:24):
So sit back, get present andlet's dive in and uncover the
secrets to building a businesswith soul, purpose and magic.
Welcome back to another episodeof the Business Psychic.
I'm Amber Annette, your host,and I am so excited today to
bring to you not only one of myfavorite clients, but one of my
(00:49):
favorite humans.
Tina Tower is an award-winningauthor, a serial entrepreneur
who has founded, grown and soldmany businesses and franchises.
Tina has helped hundreds ofwomen package their expertise
into online courses andbusinesses and launched them to
the world Through her program,her empire builder.
(01:12):
She is on a mission and listenup to this mission To help 100
women build a $1 million a yearbusiness by the year 2025.
Tina, I am so excited towelcome you onto the podcast and
I know we were just jokingabout this offline, but this bio
(01:33):
does not even.
It doesn't even scratch thesurface on who you are and what
you are doing for women inbusiness all over this globe.
So I am not kidding you when Isay we need to get you a much
stronger, better bio because youare freaking magical and that
does not like.
(01:53):
It does not even scratch thesurface on who you are.
So I'm so excited that thispodcast gets to go deeper.
Tina Tower (01:58):
Welcome.
Thank you, Gorgeous, I love you.
I'm so happy to be here and soexcited for your new podcast.
Amber Annette (02:06):
I know Like, yeah , so if you're so, we're
recording today.
It's July 14th, so I think thisis episode 10.
So, brand new into the season.
I'm loving it.
I'm loving and I'm so happythat you're, like, one of my
first 10 guests, because, eventhough we haven't been connected
all that long, our connectionis so deep.
And I heard this quote oncewhere it was like you can't
(02:28):
judge a relationship by how longyou've been in that
relationship, but by how deepthat relationship goes.
And that, to me, is just likewhere our friendship is and
where our relationship is isthat, even though we haven't
been in a long one together,it's been deep, it's been
beautiful and I'm so excited towatch it grow too.
So let's just kind of tell ourlisteners here, like how we met,
(02:50):
how we got started, dive in.
You tell the story girl.
Tina Tower (02:55):
I'll tell the story, so you messed with my mind in
all of the right ways.
So we met for the first time inCosta Rica.
Can I be like super honest.
Amber Annette (03:07):
Yeah, you are super honest.
Tina Tower (03:09):
Oh yeah, okay.
So we met for the first time inCosta Rica at Jill Stanton's
Millionaire Girls Club retreat.
It was the first time off theisland from Australia.
We're on lockdown for 11million years, so it was really
nice to get this, see all ofthese new people and have all of
this vibe.
Amber walks in.
I'm like I don't know who I'mgonna meet here.
She walks in in this bra Iwanna say Like lacy bra tight.
(03:35):
I think it was like a leathermini skirt and these heels, with
a blonde quaked hair and a redlips and she's like right
fuckers, like what's happening,and I'm just like who on earth
is this, this is so different towhat I'm used to.
And then she's like I'm thebusiness psyche and I was like,
(03:55):
oh my gosh, this woman is goingto be something else.
And I was like, and we hadconversations and I was like,
okay, like yep, you do, you, doyou.
I'm so happy for that.
And then we had our sessionwhere you led us on a
visualization and it was like bythat stage it was like the last
(04:17):
day, so I had come to not judgeyou by your mini skirt and bra
anymore and realized thisvisualization there was 10
minutes long and it literallychanged my life.
Like I still it was a year anda half ago now and I still can't
(04:38):
quite verbalize in humanlanguage what happened in that
session.
You took us on a visualizationthat was just the most
incredible thing that led tolike this image at the end that
shook so many beliefs that Iheld for such a long time.
And people say, like changehappens over a long time or it
(05:02):
can happen in an instant, and Ithink I'd been kind of working
on different things for a longtime but not getting that click
through, and then, like what youdid just put me into this whole
other state of being and Iliterally have not been the same
since.
And you like broke my brain inthat session, like everyone was
(05:24):
so worried about me afterwardscause I was like he's crying.
I was like crying like someonehad died crying, and I think old
me actually died in that moment, like it was.
And I know that sounds crazy,but hey, we're on the business
psychic podcast so I can be alittle crazy.
Amber Annette (05:39):
Yeah, this is normal around here.
Tina Tower (05:42):
Yeah, yeah, I can do that, but it was.
I couldn't even like Jill waslooking at me going, are you
okay?
Like what's happening overthere, and every time I went to
even speak a word I was justlike I could not.
I could not work out what washappening.
And ever since, like thatvisualization, it literally I
(06:05):
think about it every single day,every time I meditate, I go
back to that place Like if I'mever having self doubt and it
was just so like it was thegreatest gift you could have
given me or anyone ever and Iwill be eternally grateful.
Like how you did that in 10minutes.
I was like you are a magical,witchy, wonderful woman.
And then so from there, I waslike, well, obviously I have to
(06:28):
work with you further.
And then we had a beautifulthree months or six months of
working Can't even rememberAround three months.
Yeah, it was a long, beautifultime that we got to really delve
into all of that.
But really for me, like that 10minutes of shift was like the
most phenomenal experience ofthat.
So that is how we met.
Amber Annette (06:50):
Yeah, and I just wanna like so for those of you
listening, when I took thisgroup, this retreat, through
this visualization, I broughtthem to an end and I never know
my visualizations are always, ofcourse, like a little bit
different, but this particularone it was.
You got to meet your futureself, and I think it was your
future self like maybe 34, likeyour end, not like the end of
(07:15):
life type of thing, but yourfuture self who was the highest
version of you, the happiestversion of you, the wealthiest,
the healthiest, the happiest.
And I remember you were likeshaking.
You were like physicallyshaking and crying Like you, and
so I.
When I look back and I thinkabout that, right, even though
(07:36):
it was a visualization, what itreally was for you and this
happens for a lot of women thatI work with it's an activation.
It is really an activation ofcall it whatever you wanna call
it like soul, spirit.
It's just.
It is something that becomesactivated in you where you have
(07:57):
this overall, knowing thatthere's so much more to this
life.
It is like the spiritual realmis there for you.
It is magic, magic is real, andonce it's like, once you step
through that, like you said,you've thought about it every
single day since you can't goback.
It's just like the day Iliterally found out in my very
(08:18):
first psychic experience, whereI had my very first reading, I
got activated and I became apsychic and it was like I'm
snapping my fingers.
It was like in a snap, a lightswitch went on.
It's that moment of activationand some of us just have it and
I believe I joke about it allthe time.
Actually, like with my psychicLMLM, where I'm like I activate
(08:39):
people all the time, right, so,like I'm at the top tier, I'm
activating all these people andyou are one of those people who
have now been activated and Iwould guarantee you that you
probably go and take that energyand you ignite and you activate
others, tina, and that's whatwe're all here to do, and so I'm
happy I got to activate that inyou.
It's been incredible to watchand I mean I just I am always in
(09:05):
such awe of you and the amazingthings that you are doing on
this planet for women inbusiness, especially because and
I think this is where some ofour bond and our connection
comes to is that where you andme started from in life, where
we are, is pretty mind blowing.
Let's just be honest, one of mythings that I love to say is
(09:26):
that I often say is, if I canget to where I am from where I
started, you can get to whereyou wanna go from where you are,
because we just so I wanna talka little bit about that so our
listeners can understand that nomatter where they are, they can
get to where they wanna be.
And as much as I don't lovelike digging up childhood wounds
(09:47):
or trauma, I think it'simportant to identify that
trauma and that drama can reallyserve as a catalyst.
So how has that shaped you?
How did that childhood traumaand drama serve as a catalyst
for you in the realm of business?
Tina Tower (10:08):
I think it was the entire catalyst and what we
worked on for our few monthstogether was letting go some of
those beliefs that came fromthat that did.
One of the issues that I hadwith letting it go was what I
came out from my childhood withserved me so well to create the
(10:29):
business that I created and toget to where I wanna go.
I have to kind of let all ofthat go now and it is really
hard to let go because it didserve me so well and it's a
driving force.
So I left home when I was 13for the first time and then to
me business was a way peoplefind religion and different
(10:52):
things when they're in likevulnerable states and they need
that support.
And when I was 16, I foundAnthony Robbins and Robert
Kiyosaki and I got into personaldevelopment like a freaking
cold.
I was like sorry there for itand had this whole like my mind
was blown by this notion of whatwas possible and if you can
dream it, you can achieve it.
And I said about going I willoutwork anybody, I will be the
(11:17):
hardest worker in the room, Iwill buy my freedom and nobody
will be able to take any of thataway from me ever again.
I will tightly control everysituation.
I will make it just how I wantit and I will get it and that
kind of started a whole lot ofproblems but also a whole lot of
good.
So I started my first businesswhen I was 20 and I was the
(11:39):
youngest female in Australianhistory to ever start a
franchise company.
Like there was a lot of thingsthat I did really young because
I just had, like, this grit andthis blind ambition to go.
People could knock me down andwe were kind of talking about
this a little bit before we hitrecord in going the resilience
that you get that a lot ofpeople in business start with
(12:01):
and they get step back, so theyget rejection, so they get
strangers on the internet sayingthings or anything that happens
and they get disheartened andkind of get knocked down and
take a step back and slow theirflow For me.
In my mind I was like this isnowhere near as hard as what
I've been through as a child.
Like I got through that.
That was really hard, thatsucked.
You can't throw anything at me.
(12:22):
I got it.
I got it.
It's easy compared to that.
And so the thick skin that Ideveloped through that was
really like gave me an armorthat I could wear to develop the
business to the level that Idid.
And then it wasn't until reallyI got into my 30s that I was
(12:43):
sick of sprinting.
Like I'd been sprinting andholding on so tight for such a
long time.
Yeah, and I was like I don'twant to, like you know that
whole what got me here doesn'tget me there, like I don't want
to live like this forever andtrying to undo that.
I'm 39 now.
I feel like it's been like adecade long thing and going how
(13:04):
can we let go of those beliefsthat have worked so well to give
me the life that I've got now,so that we can have more easier,
more relaxation, like morespace in there, cause I'm very,
very driven and very ambitious,of which I don't want to let go
Like that's just who I am, but Idon't want to do it from such a
place of everything, sostressful and so desperate all
(13:29):
the time.
Amber Annette (13:30):
And that place that's been interesting.
You know, that place of have toand hustle and work hard.
You know, I heard you say thatin there Like I think, when I
think, when, at least for myselfwhen I look back I couldn't
wait.
You know, I had a superdysfunctional like life with my
mom and my dad and I mean wenever knew where we were going
(13:50):
to be living and I couldn't waitto get my first job because I
knew it was like security evenat and I was like 14 years old I
already had a baby, my goodness, you know.
But I could not wait to get myfirst job so I can make my own
money and, like, create securityfor myself and my baby that I
had at the time.
I mean so.
(14:11):
So that created some beliefsthough for us, right, like some
of these.
You know, when you were talkingabout, like we used to wear
these, this armor that that atleast I did, this armor that you
talked about, I used to wearthat as like a badge of honor.
I used to like.
I just wrote an email about thisLike I used to think it was
(14:32):
like the fact that I was alwaysthe strongest woman that I knew
was like that was a good thing.
It's not.
I don't want to be thestrongest woman anymore.
Tina Tower (14:43):
You know I and how much you can achieve Like I used
to be so.
So, like everyone does this ina normal week, man, I do that in
half a day, like look at me, go, like just yeah.
Amber Annette (14:57):
I know.
Tina Tower (14:58):
No one's giving out awards for that, but in a way, I
have no doubt that the businessthat I created was as a result
of that.
So it has.
It has served its purpose, butit now can let go because, like
you said, like my mind is blownon a daily basis now in going.
You know, we always have bigdreams but there's never any
(15:19):
guarantee of success.
And I will, like yesterday.
I'm in Nashville at the momentas we're recording this and I
walked down the street and therewas a dress there that I loved,
that I saw in a window and Iwas going that is the most
beautiful dress I have ever seen.
And I went in and I was like soa lot of American sizes like
(15:39):
especially for the nice designerdresses, they make them teeny,
teeny tiny, of which I havequite an ass and some decent
size boobs and Was like there'sno way they're gonna have the
size.
And I looked on the rack andthey had size zero and size two
and I'm like, okay, so it wasn'tmeant to be anyway.
The lady came over and she'slike you know, can I help you at
(16:00):
all?
I thought I need a bigger size.
She said the one on themannequin is a three.
Do you want to try it at sizeas big?
As normally I'm a four and Itried it on and it was a perfect
fit and I'm like, oh my god,this is the most beautiful dress
I've ever had.
The price tag was seven hundreddollars.
I'm like the most.
I think the most expensivearticle of clothing I've ever
bought is about two hundreddollars, so I'm like this is
(16:20):
crazy.
However, I flew to the Statesin an economy seat because I
wouldn't pay for business class,because it's really hard to get
right now and I'm likejustifying in my mind going well
, I saved all that money by notbuying a business class ticket,
so I've got really bonus money.
Amber Annette (16:39):
Yes.
Tina Tower (16:40):
Money.
I'm like you know 14 hours ofDiscomfort on a flight for like
a lifetime of being able to wearthis dress.
That's how I justified it.
But I bought it and I had thismoment of walking out of the
store with all of thesebeautiful things and going In.
What world did I ever think Icould walk into a store in
Nashville where I'm here on atrip doing everything that I
(17:02):
love Country music playing andcoming out with a designer
Zimmerman dress?
And this is my life?
Like what the fuck?
This is Crazy and I just kindof I would have looked like a
crazy person if people saw me,because I'm like walking down
the street, the smile on my face, just like look like an opening
montage of a romantic comedywhen the, where the chicks just
(17:23):
like look at me, go with hershopping bags and like, yeah,
but you know, isn't that alsokind of sad, at the same time
that we think it's crazy to likeshowcase how happy we are.
Yes, yes, you know I'm like toldactually often on the internet
that like it's hard to trust howhappy I am and people like you
Need to show the downsides too,but I do have a very happy
(17:43):
baseline disposition.
I often think, gosh, if youknew my real life.
My real life is so much betterthan it is on Instagram.
I don't do it because I thinkpeople will hate me.
Amber Annette (17:53):
Yeah, haters hate happy right.
Tina Tower (17:55):
Yeah, I know I'm like this ain't got nothing on
the fun that is my life.
Amber Annette (18:01):
Yeah, no, I, I get it.
You know when you were talkingabout, you know business and
like where you are and I I wantto touch on your mission I am
obsessed with it of helping ahundred women make a million
dollars.
Like, how did that come to you?
Where did it come from?
I want to like, I want to talkabout this.
Tina Tower (18:21):
Yeah, so it's kind of all my businesses that I've
had have had this elementRunning through it constantly,
because I think, because ofwhere I came from, I really Want
to help women that want theopportunity to make it easier
and available and accessible tothem.
And how this current missioncame about with what I do in her
(18:42):
empire builder was I waswriting my book million dollar
micro business.
That was about how to packageyour expertise like it's a
pretty I shouldn't say it's agreat book.
It's a pretty dry book in termsof like it's a how to like how
to get all of this and put thatin there.
And as part of it, I wasresearching like the different
levels of how many women havemillion dollar businesses, and I
(19:04):
spoke to kajabi, which is theplatform that I used for my
online courses on, and 17% ofmillion dollar users were women,
but something like 60% of userswere women, and so I'm going.
So all of these women arestarting businesses.
And then I started to look atother business stats too and so
many more women than men.
(19:24):
Like women are startingbusinesses at a faster rate than
men are, but they're not makinganywhere near the money.
That, wow, and so a lot of thatI think was was really from the
belief system around what it isto create wealth and that
creating wealth is somehowgreedy.
(19:45):
And so many women come up to meand ask me about you know how I
parent at the same time and do Ifeel like I'm taking away from
my kids by wanting to run thissuccessful business and all this
, and so really what my wholeMission is is the million is
just a just a figure, reallylike it's it's symbolic of a
(20:05):
figure, but it's not reallyabout the million.
What it's about is is helpingwomen to not go this or that,
but this, and that we can have alife that has it all, and Part
of that is identifying what lifethat actually is, because the
woman next use idea of having itall is probably very different
To the woman on the other side,and a lot of people look at my
(20:26):
life and that's not their ideallife, but for me it's like
perfect.
So it's helping enable women togo.
Let's use your business like dogood work with good people and
use it to make something awesomein the world.
Amber Annette (20:38):
That's going to give you that freedom or insert
whatever it is that she wantsFreedom, time, energy, money,
happy, like, and I think that'sjust that it, for me too, just
being having an entrepreneurialspirit, you know, like a
business gives me like, oh, justthe expansion and the
(21:00):
transformation all the time,being able to like, follow
curiosities and put what I wantout into the world and say what
I wanna say and sell what Iwanna sell.
And just the fact that you helpso many women do that, tina,
it's just, it just sets my heartand soul on fire.
Tina Tower (21:18):
And it's just amazing.
Amber Annette (21:19):
I've been in, yeah, I mean, and I've been in
your community and the womenthat you are helping in there
are just, they are game changersthemselves.
You, you are creating your own.
Tina Tower (21:29):
And they're really nice humans.
Amber Annette (21:31):
They're amazing humans, yeah, I mean, it's just
amazing.
So and I know like inside herempire builder, you help a lot
with strategy.
Tina Tower (21:41):
you help a lot with you know the planning and the
structure but I laugh at thesebecause it was always like dial
down the strategy every now andthen, tina, like follow the dial
up.
The intuition I'm like mustfollow 90 day plans.
Amber Annette (21:59):
Well, that was gonna be my next question to you
is you know when you're workingwith these women, you know how
much is strategy versus mindset,would you say.
Maybe you know how much is itthat you're like working with
them, and then for yourself Iwould.
I'm really curious now that youknow we haven't worked together
for about a year.
So how much of your, of yourplanning is strategy versus
(22:20):
throughout your day, strategyversus the mindset?
Tina Tower (22:24):
I do both a lot more now, probably my first 15 years
in business.
I was like 90% strategy, 10%mindset, because I was like my
mindset is good, my mindset isserving me.
Well, I got this.
Yeah, it was kind of like thatwhole masculine catch me, if you
can, I'll outwork everyone,like let's go.
And I was committed to that wayof thinking, like it was like
(22:48):
and it serves you.
Yeah, I get it, it's served me.
Yeah, but there's limitationsthat I want to overcome to kind
of go to that next level.
So what I found was I reachedmy edge of where that was going
to be able to get me to and Iwant to do big and I want to do
better with that.
So how I operate personally isI follow Traction, the book from
(23:09):
Gino Wickman, traction Rocket,full Fuel, the EOS system.
That's very much based on stillhaving those like five year
plans, one year plans, 90 dayaction steps, and I love that
structure.
Like the structure not onlygives me a semblance of safety,
like lists of my love language,and I feel just so good with a
(23:30):
solid color coded list, like ifI'm feeling overwhelmed, if I'm
feeling any sort of out of sorts, I will sit down, I'll do some
journaling, I'll make myself anice list and all is right in
the world again.
So I do trust that process andit also enables me.
So not from just an emotionalpoint of view, but it also
enables everything in mybusiness to get done when it
should, so I never miss anything.
(23:52):
We're crazy consistent in ourbusiness and I think that has a
lot to do with the success.
So we always like nothing evercreeps up, Like I hear people
all the time go that launch kindof snuck up on me.
Yeah, no, that doesn't happen,Nothing's seems to be on you.
No, it's all planned, it's allthere and so I love that.
And so I try to impart thatinside of my membership or in Pi
(24:12):
Builder and we do a lot ofstrategy.
But I know I'll be combined.
I'm like should I say this orbook up?
But I know I fall down in likemindset teaching.
So I bring people in to teachmindset because a lot of my
attitude, I am missing a coupleof bits in my psyche and one of
(24:32):
those connections is one thefear of failure.
I don't seem to have that, likeother people do, and I find
that hard to understand.
So people are like but what ifI fail Again?
You're not doing it.
You've got a hundred percentfailure rate right now.
Like, if you want the thing, dothe thing.
Like, just want the thing, dothe thing.
Simple, go do it.
(24:55):
Like I find it really hard tounderstand how someone can want
something for a year, like in mycase.
Say, someone wants to start acourse and they joined my
program to start a course and ayear later they haven't started
the course.
And I'm like, what?
Why?
You want the thing, you do thething.
So I'm really quick on pullingthe trigger on Any idea I have.
I'm an action taker and I haveno qualms in.
(25:18):
I might have five ideas.
Four of them might fail.
One of them works likestupendously and I'm willing to
do that and I don't ever getdisheartened from that.
So in my program I bring inmindset people to help people
get unstuck, because I realizethat not everybody well, most
(25:39):
people don't have that abilityto just action, take four flat
on their face and again, I thinkthat is a result of what we
went through as children ingoing.
I very much believe that I havethe ability to get up Like I
know I could lose everythingnext month and be back to
baseline and I don't want to,but if I did I would be right
(26:03):
back where I am again in maybetwo to five years, like there's.
I very much trust myself to beable to bounce forward and
recover and so I don't have thefear around the failure like a
lot of other people do.
And that's sometimes todetriment, because sometimes I'm
like I'll do this and I'll dothis and I'll do this and it's
(26:24):
like, girl, calm your farm, slowit down.
Amber Annette (26:29):
It's a gift and a shortcoming all in one, and I
get it.
I often say to my clients, likewe fail forward, because it's
the failure.
I learn from it, I grow from it, I expand from it, and then you
keep going.
Tina Tower (26:47):
And there's no one that runs a successful business
that can't give you, like, along list of all of the ideas
that they've implemented thathave not worked out.
You just don't see them.
You only see the things on thefront end that have worked.
Amber Annette (27:01):
Yeah, and, and it's the mindset that leads to
the belief in yourself.
And I think if there isanything that I would attribute
my personal success, maybe youfeel the same way it's that I
just believe.
I just believe in myself, Ibelieve in my gifts, I believe
I'm meant to do this, I believein my business, I believe in my
mission and I know that that isthe thing that sometimes, when I
(27:23):
am failing at something, itkeeps me going.
So do you think the kind ofsame thing for yourself?
It's all about the belief.
Tina Tower (27:30):
Yeah, I think it's the belief and I know I also
have a lot more of a pragmaticbrain, which I know frustrates
you a lot, but for me it's theproof as well in going like I
have enough proof.
And I think a lot of peopledon't let themselves start to
develop that proof.
They want to go from zero tohero and I know like I can do
(27:53):
little incremental things, likeI still do them every day, of
things that I've never donebefore, that I don't know what
I'm doing, but because it's likethat next little step and then
if whatever happens, you proveto yourself you've got this, you
can do this.
Okay, I'll go again Like it's.
It's not so much it's a belieffor me, but it's also I need to
prove it to myself, which iswhat has made it so hard to
(28:15):
change my beliefs as I've gottenolder.
It's, you know, like a lot ofwhat we worked on together,
which you can you can talk to,is like not the less I work the
more I make, but the whole.
You don't have to be grindingall the time in order to run a
super profitable the business.
And that's been really hard forme because I have proof that
(28:36):
the opposite is true in myexperience, and so what I've
been doing is like searching forall of these case studies to
like, prove me wrong.
I'm talking to all of thesedifferent people that have
really successful, profitablebusinesses going okay.
What does your day to day looklike?
What does your team structurelook like?
What is your org chart?
Who does what?
How do you hold themaccountable?
Like all of this to get proofthat it is possible.
(28:58):
So I need, like, the belief,but I also need the proof.
Amber Annette (29:04):
And how is that proof finding going?
Just curious.
Tina Tower (29:08):
She's like and how's that working out for you?
Amber Annette (29:10):
Yeah, let's hear about that.
That's maybe maybe for maybefor another episode.
Yeah.
Tina Tower (29:17):
So it's.
So it's pretty, it's prettygood actually, but it's it's
like people with confidence anddoing the things that they don't
Like I'm.
I'm in this area of going, Ihave to.
I can't just like cut and run,but it's like I don't work
Fridays now.
So, I'll take Fridays off andI'm like, all right, well, that
didn't affect the bottom line.
What if I take Mondays off?
(29:38):
What if I stop at 4pm, likeit's just those little changes,
and then test and measure andthen I'll go, because I'm a data
girl, I have a spreadsheet forit, even Amber.
Amber Annette (29:48):
Oh gosh, here we go, here we go with Excel
spreadsheets.
That's in, that's amazing.
Well, I I want to dive in.
I'm starting to have some stuffcome in for your business here
that I am like, ready to do abusiness reading around, but if
you had, you know, one strategy,I'll let you give somebody some
(30:11):
strategy here on the call.
Thank you, if you want.
We're going to give someone alittle bit of strategy that
could empower her to take somebold action towards her business
goal and towards her businessdream.
What would be like one thingthat you would give?
Tina Tower (30:27):
Depends on the business, but the one thing that
I think makes the biggestdifference for people is when
they start to show themselves.
We always have thesepreconceived notions of who we
need to be in order to show upand what we need to do.
But when people just show youlike come as they are, magic
happens in just going.
What is one simple thing likenot, not, okay, I'm going to get
(30:48):
into building my business, soI'm going to start a podcast, go
live every week, redo my brandand create a new website.
Like it's too much.
Just one thing, like maybe it'sgo live for the first time as
you are, like you know, if youwere I actually love makeup on
it.
You don't don't One of thebiggest pivotal things in the
change of my business, because Idid franchising when I was in
(31:09):
my twenties.
I had this notion of what aprofessional businesswoman used
to be like, and I used to wear,like you know, the black
matching suits.
I don't wear black, I don'tlike black and I don't like
suits, and I'd like do my hairand wear makeup, and I looked
like a clown because nobody evertaught me how to make up one.
And then when I sold thatcompany and I started this
business, I was like you knowwhat I don't want the.
(31:31):
I don't want the pressure ofhaving to be someone that I feel
is not aligned with who I am,and so I don't wear makeup and
if it's a really specialoccasion, I put some mascara on
and some fancy lip gloss and I'mlike look at me going.
Yep, you know my hair is usuallypopped up, but what it means is
that when I want to go live orwhen I want to do something it's
(31:51):
not a big deal I can just whipout my phone and do it, because
when I started speaking, I foundthat I was always like really
doled up and then people wouldsee me in real life and I swear
I'd look at their fate.
They'd be like what happened toher face.
She looks really tired.
So I like I think, come as youare and it makes it so much
(32:12):
easier because you're morecomfortable and just being
yourself and people willresonate with that or not, and
either one is fine.
Amber Annette (32:21):
I love that Come as you are.
I can even take that as a dosebecause I love I mean, I show up
in my business.
I love writing, like greatwriting, email or great content.
I know like I love writing, butI never go live and and I don't
know why, but like I, I couldwrite emails all day long, I
could create content on socialmedia, I could write a book I
(32:42):
could like do so much with, butI never go live.
So I'm going to such a greatway to connect.
I know I'm going to take, I'mgoing to take some Tina advice
here.
I'm going to take some Tinastrategy and I'm going to
implement come as you are and atleast maybe once a week.
You know, I think that's theother thing.
I see a lot of women.
They want to go like I wish Ihad a like better way to say it
(33:04):
like balls to the wall, rightWith I'm going to go live every
single day.
Yeah, and then I'm just going totry to go live once a week now.
Yeah, yeah.
Tina Tower (33:15):
Just because this is the other thing.
Is that so I'm going to sayadding on yes, consistency is
what makes the biggestdifference over time.
Like everyone, we're living inthis culture that's, like you
know, especially the industry Imean, of course, creation, where
it's like you know, do asix-figure launch your first
time out.
That doesn't happen if you'restarting from zero, Like it's
(33:36):
not going to.
It's very, very rare that thathappens.
And so a lot of people come in,they go balls to the wall, they
do all the things like $10,000and they're like well, that
wasn't worth all the effort.
I'm giving up.
$10,000 is $10,000, though.
I remember my first launch Imade $11,000 and I'm like this
is the greatest business modelever invented.
But it's the consistent thingsthat you build on over time,
(34:00):
like if you play the long gameand you're like you know what
over the next two years, I'mgoing to get a foothold and I'm
going to build this.
If you're consistent over twoyears and no matter what you do
the things that you know youneed to do in order to get there
, you will get there.
But it's too many people comein hot and then get disheartened
and give up and think they'remissing something, but they're
not missing something.
It's hot, it's not easy,otherwise everyone would have
(34:23):
multimillion dollar businesses.
Amber Annette (34:25):
Yeah, yeah, I feel you there, girl.
This was amazing.
Thank you so much.
Are you ready for your businessreading?
Yes, ok, so for those of youlistening, so, if you're, if
you've been listening to theother episodes, you, as the
listener, know the question thatI will ask her at the end, but
Tina does not, has not yetlistened to the podcast.
(34:47):
So so I also have an importantquestion to ask you at the end
of the podcast, which is I'malready getting truth bumps
around, so I can't wait, but I'mgoing to tap in here, I'm going
to take just a second and and Ifeel already like, in a way,
you're not going to like what Ihave to tell you I feel, in a
(35:08):
way, you're going to be like God, do I have my number?
Why do you always have to dothis to me?
But I feel something new,something new starting to stir,
whether it's like a new divisionof your business, or actually I
would even say almost aseparate new business starting
to emerge.
Her empire builder, I can tellyou right now, is going to
(35:30):
continue to flourish.
It's going to continue to grow,you're going to continue to
serve, and I see the most amountof millionaires created out of
her empire builder happening in2024 for you, I would say.
I want to say I'm going to saybetween seven and eight next
year is the number that I see.
So I don't know how many you'vealready created inside of that
(35:52):
container, but that betweenseven and eight and 2024 is
going to blow your mind in 20what's going to happen.
But there's something else,tina.
There's something else that iseither a already starting, so
we'll see here in a minute, andif that, if that resonates, or
if you're like nope, I'm openfor it, but it feels like
(36:14):
there's just something more, andit feels to me, believe it or
not, like there is somethingcoming a book, a course, a
program, a branch of yourbusiness that is more about the
inner journey than it is aboutthe strategy to business.
So I'm curious is thatsomething that you have been
(36:35):
thinking about, talking about?
Tina Tower (36:37):
Is that resonating at all here, I mean, we've been,
we've been thinking about thatfor a long time.
Hashtag, the happiness system.
We can combine both the worlds.
So that was one, do you?
Amber Annette (36:51):
have a spreadsheet for happiness, just
out of curiosity.
Tina Tower (36:57):
I mean, I don't want to say Do you have?
Yes, I do, yes, I do, and itserves me very well.
Yes, I do so.
I, I mean, I love personaldevelopment.
I always feel like business ismy, is my, gift.
(37:19):
I always feel like, when itcomes to the inner journey,
everyone's so different and sopersonalized that I don't want
to project that on everybody,but I am so open to sharing my
system.
Amber Annette (37:36):
Yeah, I'm telling you right now there's there's
something coming for you forsure around March of next year,
with this, it's just going tobecome an entrepreneurial itch.
You can no longer just notscratch for sure.
So the other thing that'scoming in for me, though, is
something to do with kids, so Isee like it feels like there do
(38:00):
you have in this is somethingwe've ever talked about, but do
you have a, I feel like maybe apassion project starting or like
something with kids, anythinglike that for you?
Tina Tower (38:12):
Well, yeah, in a way .
So my son is 15 and he has justdesigned his pathway to pro and
wants to be a professionalgolfer, and part of my new
hiring system is to frame me upto travel around the world with
him playing golf and letting hisdream try and take shape and
fruition, which is a wholechange of lifestyle for me and a
(38:35):
reason that I need to stopdoing it how I've been doing it,
because I want to be there forhim.
I want to give that as much ofa go as he wants it to.
You know the huh, that's that.
Amber Annette (38:50):
Well, when I said kids, I saw an image of your
son with a surfboard.
So, and I just know that heserves right, like, so that's
why.
So why would the universe showme that image of him with the
surfboard?
Because that's how I knew itwas your kid, because I know
that.
So I, I love that and there'smore like.
(39:13):
There is, like, I feel like himbecoming an entrepreneur is
going to happen very quickly.
You know the inner game ofbusiness.
There's something about thatfor you with this, like you know
, I don't know if you've everread that book, the inner game
of golf, or if he's ever readthat book, the inner game of
golf, but the universe gives methe inner game of business and
(39:35):
so you can explore those thosethings, you can play with those
and see what comes up for you.
And I also see a, the biggestspeaking event that you've ever
done for yourself in November ofnext year.
It feels like a big ass stagegirl.
So congratulations to that.
That's.
That's going to be in Novemberof next year, so you'll have to
(39:58):
let me know when that hits, forsure.
Tina Tower (40:01):
Yeah, it's so fun.
Amber Annette (40:04):
All right, Are you ready for a question?
Yes, if you could connect withanybody in spirit and receive a
message from them.
Who would it be?
Now I'm talking anybody.
I've had guests on here.
(40:25):
I've connected somebody toSteve Jobs.
I connected Jen Spivak toMarilyn Monroe, so I'm not it
doesn't just have to be a pastloved one.
It could be anybody that youwould love to receive a message
from.
Tina Tower (40:42):
Sarah Blakely.
Amber Annette (40:45):
So this is different because Sarah Blakely
is, of course, alive.
So that means I'm going toconnect to the soul level of
Sarah, even though Sarah isalive, to her energy, to her
higher self.
For you here, you even threw meoff a little bit here.
Tina Tower (41:04):
Sorry, I didn't realize I was supposed to be
going.
No, there's no rule.
Amber Annette (41:08):
There are no rules to connecting to energy
and spirit, girl.
So the first thing that comesto me is you're already there.
Whatever this she's showing,her higher self is showing me
that you're already there, tina.
Stop thinking that you are notthere, stop thinking you are not
(41:31):
her, stop thinking thatsomething more has to happen in
order for you to like be at like.
You're at the top, you'realready there, you're already
her.
And I get this image of youwith.
(41:51):
She's showing me you with awhite coffee cup that has some
type of black text on it, andyou've got these bookcases
behind you.
And she's saying you look somuch to all of those other
(42:16):
people that have those booksbehind you, that the authors,
the experts.
It's just it's time to stoplooking to those books and it's
time to start looking within.
That's Sarah Blakely's highestself for you.
Tina Tower (42:32):
You.
I love to end you, thank you.
Amber Annette (42:37):
You're so welcome .
I'm so grateful for you comingon to the show.
Thank you so much.
Thank you to my listeners andanything else.
I think we're good.
I think we're wrapping up here,so thank you, tina.
And there will be tons of waysfor you to connect with Tina and
to be a part of her communityinside the show notes.
Make sure you follow Tina onInstagram Tina Tower.
(43:01):
All the things are going to bein the show notes and thank you
so much for listening and untilnext time, go be in your magic.
Thanks for listening to thisepisode.
I hope it inspired and ignitedyour entrepreneurial spirit, in
turn of your intuition and trustin the universe.
Make sure to check out the shownotes section for access to my
(43:24):
transformation suite All of freeresources, tools and content to
help you grow your businesswhile staying true to your
soul's purpose.
Until next week, go make somebusiness magic.
Full sister.
Welcome to the Business Psychic Podcast, the
show that helps you ignite yoursoul's purpose, turn up your
creativity and activate salesand marketing magic.
I'm your host, amber Annette,and I'm thrilled to be here with
you today to explore the depthof what it means to be a woman
in business.
I believe that business is morethan just making money.
It's about making a differenceand making your mark.
(00:24):
So sit back, get present andlet's dive in and uncover the
secrets to building a businesswith soul, purpose and magic.
Welcome back to another episodeof the Business Psychic.
I'm Amber Annette, your host,and I am so excited today to
bring to you not only one of myfavorite clients, but one of my
(00:49):
favorite humans.
Tina Tower is an award-winningauthor, a serial entrepreneur
who has founded, grown and soldmany businesses and franchises.
Tina has helped hundreds ofwomen package their expertise
into online courses andbusinesses and launched them to
the world Through her program,her empire builder.
(01:12):
She is on a mission and listenup to this mission To help 100
women build a $1 million a yearbusiness by the year 2025.
Tina, I am so excited towelcome you onto the podcast and
I know we were just jokingabout this offline, but this bio
(01:33):
does not even.
It doesn't even scratch thesurface on who you are and what
you are doing for women inbusiness all over this globe.
So I am not kidding you when Isay we need to get you a much
stronger, better bio because youare freaking magical and that
does not like.
(01:53):
It does not even scratch thesurface on who you are.
So I'm so excited that thispodcast gets to go deeper.
Tina Tower (01:58):
Welcome.
Thank you, Gorgeous, I love you.
I'm so happy to be here and soexcited for your new podcast.
Amber Annette (02:06):
I know Like, yeah , so if you're so, we're
recording today.
It's July 14th, so I think thisis episode 10.
So, brand new into the season.
I'm loving it.
I'm loving and I'm so happythat you're, like, one of my
first 10 guests, because, eventhough we haven't been connected
all that long, our connectionis so deep.
And I heard this quote oncewhere it was like you can't
(02:28):
judge a relationship by how longyou've been in that
relationship, but by how deepthat relationship goes.
And that, to me, is just likewhere our friendship is and
where our relationship is isthat, even though we haven't
been in a long one together,it's been deep, it's been
beautiful and I'm so excited towatch it grow too.
So let's just kind of tell ourlisteners here, like how we met,
(02:50):
how we got started, dive in.
You tell the story girl.
Tina Tower (02:55):
I'll tell the story, so you messed with my mind in
all of the right ways.
So we met for the first time inCosta Rica.
Can I be like super honest.
Amber Annette (03:07):
Yeah, you are super honest.
Tina Tower (03:09):
Oh yeah, okay.
So we met for the first time inCosta Rica at Jill Stanton's
Millionaire Girls Club retreat.
It was the first time off theisland from Australia.
We're on lockdown for 11million years, so it was really
nice to get this, see all ofthese new people and have all of
this vibe.
Amber walks in.
I'm like I don't know who I'mgonna meet here.
She walks in in this bra Iwanna say Like lacy bra tight.
(03:35):
I think it was like a leathermini skirt and these heels, with
a blonde quaked hair and a redlips and she's like right
fuckers, like what's happening,and I'm just like who on earth
is this, this is so different towhat I'm used to.
And then she's like I'm thebusiness psyche and I was like,
(03:55):
oh my gosh, this woman is goingto be something else.
And I was like, and we hadconversations and I was like,
okay, like yep, you do, you, doyou.
I'm so happy for that.
And then we had our sessionwhere you led us on a
visualization and it was like bythat stage it was like the last
(04:17):
day, so I had come to not judgeyou by your mini skirt and bra
anymore and realized thisvisualization there was 10
minutes long and it literallychanged my life.
Like I still it was a year anda half ago now and I still can't
(04:38):
quite verbalize in humanlanguage what happened in that
session.
You took us on a visualizationthat was just the most
incredible thing that led tolike this image at the end that
shook so many beliefs that Iheld for such a long time.
And people say, like changehappens over a long time or it
(05:02):
can happen in an instant, and Ithink I'd been kind of working
on different things for a longtime but not getting that click
through, and then, like what youdid just put me into this whole
other state of being and Iliterally have not been the same
since.
And you like broke my brain inthat session, like everyone was
(05:24):
so worried about me afterwardscause I was like he's crying.
I was like crying like someonehad died crying, and I think old
me actually died in that moment, like it was.
And I know that sounds crazy,but hey, we're on the business
psychic podcast so I can be alittle crazy.
Amber Annette (05:39):
Yeah, this is normal around here.
Tina Tower (05:42):
Yeah, yeah, I can do that, but it was.
I couldn't even like Jill waslooking at me going, are you
okay?
Like what's happening overthere, and every time I went to
even speak a word I was justlike I could not.
I could not work out what washappening.
And ever since, like thatvisualization, it literally I
(06:05):
think about it every single day,every time I meditate, I go
back to that place Like if I'mever having self doubt and it
was just so like it was thegreatest gift you could have
given me or anyone ever and Iwill be eternally grateful.
Like how you did that in 10minutes.
I was like you are a magical,witchy, wonderful woman.
And then so from there, I waslike, well, obviously I have to
(06:28):
work with you further.
And then we had a beautifulthree months or six months of
working Can't even rememberAround three months.
Yeah, it was a long, beautifultime that we got to really delve
into all of that.
But really for me, like that 10minutes of shift was like the
most phenomenal experience ofthat.
So that is how we met.
Amber Annette (06:50):
Yeah, and I just wanna like so for those of you
listening, when I took thisgroup, this retreat, through
this visualization, I broughtthem to an end and I never know
my visualizations are always, ofcourse, like a little bit
different, but this particularone it was.
You got to meet your futureself, and I think it was your
future self like maybe 34, likeyour end, not like the end of
(07:15):
life type of thing, but yourfuture self who was the highest
version of you, the happiestversion of you, the wealthiest,
the healthiest, the happiest.
And I remember you were likeshaking.
You were like physicallyshaking and crying Like you, and
so I.
When I look back and I thinkabout that, right, even though
(07:36):
it was a visualization, what itreally was for you and this
happens for a lot of women thatI work with it's an activation.
It is really an activation ofcall it whatever you wanna call
it like soul, spirit.
It's just.
It is something that becomesactivated in you where you have
(07:57):
this overall, knowing thatthere's so much more to this
life.
It is like the spiritual realmis there for you.
It is magic, magic is real, andonce it's like, once you step
through that, like you said,you've thought about it every
single day since you can't goback.
It's just like the day Iliterally found out in my very
(08:18):
first psychic experience, whereI had my very first reading, I
got activated and I became apsychic and it was like I'm
snapping my fingers.
It was like in a snap, a lightswitch went on.
It's that moment of activationand some of us just have it and
I believe I joke about it allthe time.
Actually, like with my psychicLMLM, where I'm like I activate
(08:39):
people all the time, right, so,like I'm at the top tier, I'm
activating all these people andyou are one of those people who
have now been activated and Iwould guarantee you that you
probably go and take that energyand you ignite and you activate
others, tina, and that's whatwe're all here to do, and so I'm
happy I got to activate that inyou.
It's been incredible to watchand I mean I just I am always in
(09:05):
such awe of you and the amazingthings that you are doing on
this planet for women inbusiness, especially because and
I think this is where some ofour bond and our connection
comes to is that where you andme started from in life, where
we are, is pretty mind blowing.
Let's just be honest, one of mythings that I love to say is
(09:26):
that I often say is, if I canget to where I am from where I
started, you can get to whereyou wanna go from where you are,
because we just so I wanna talka little bit about that so our
listeners can understand that nomatter where they are, they can
get to where they wanna be.
And as much as I don't lovelike digging up childhood wounds
(09:47):
or trauma, I think it'simportant to identify that
trauma and that drama can reallyserve as a catalyst.
So how has that shaped you?
How did that childhood traumaand drama serve as a catalyst
for you in the realm of business?
Tina Tower (10:08):
I think it was the entire catalyst and what we
worked on for our few monthstogether was letting go some of
those beliefs that came fromthat that did.
One of the issues that I hadwith letting it go was what I
came out from my childhood withserved me so well to create the
(10:29):
business that I created and toget to where I wanna go.
I have to kind of let all ofthat go now and it is really
hard to let go because it didserve me so well and it's a
driving force.
So I left home when I was 13for the first time and then to
me business was a way peoplefind religion and different
(10:52):
things when they're in likevulnerable states and they need
that support.
And when I was 16, I foundAnthony Robbins and Robert
Kiyosaki and I got into personaldevelopment like a freaking
cold.
I was like sorry there for itand had this whole like my mind
was blown by this notion of whatwas possible and if you can
dream it, you can achieve it.
And I said about going I willoutwork anybody, I will be the
(11:17):
hardest worker in the room, Iwill buy my freedom and nobody
will be able to take any of thataway from me ever again.
I will tightly control everysituation.
I will make it just how I wantit and I will get it and that
kind of started a whole lot ofproblems but also a whole lot of
good.
So I started my first businesswhen I was 20 and I was the
(11:39):
youngest female in Australianhistory to ever start a
franchise company.
Like there was a lot of thingsthat I did really young because
I just had, like, this grit andthis blind ambition to go.
People could knock me down andwe were kind of talking about
this a little bit before we hitrecord in going the resilience
that you get that a lot ofpeople in business start with
(12:01):
and they get step back, so theyget rejection, so they get
strangers on the internet sayingthings or anything that happens
and they get disheartened andkind of get knocked down and
take a step back and slow theirflow For me.
In my mind I was like this isnowhere near as hard as what
I've been through as a child.
Like I got through that.
That was really hard, thatsucked.
You can't throw anything at me.
(12:22):
I got it.
I got it.
It's easy compared to that.
And so the thick skin that Ideveloped through that was
really like gave me an armorthat I could wear to develop the
business to the level that Idid.
And then it wasn't until reallyI got into my 30s that I was
(12:43):
sick of sprinting.
Like I'd been sprinting andholding on so tight for such a
long time.
Yeah, and I was like I don'twant to, like you know that
whole what got me here doesn'tget me there, like I don't want
to live like this forever andtrying to undo that.
I'm 39 now.
I feel like it's been like adecade long thing and going how
(13:04):
can we let go of those beliefsthat have worked so well to give
me the life that I've got now,so that we can have more easier,
more relaxation, like morespace in there, cause I'm very,
very driven and very ambitious,of which I don't want to let go
Like that's just who I am, but Idon't want to do it from such a
place of everything, sostressful and so desperate all
(13:29):
the time.
Amber Annette (13:30):
And that place that's been interesting.
You know, that place of have toand hustle and work hard.
You know, I heard you say thatin there Like I think, when I
think, when, at least for myselfwhen I look back I couldn't
wait.
You know, I had a superdysfunctional like life with my
mom and my dad and I mean wenever knew where we were going
(13:50):
to be living and I couldn't waitto get my first job because I
knew it was like security evenat and I was like 14 years old I
already had a baby, my goodness, you know.
But I could not wait to get myfirst job so I can make my own
money and, like, create securityfor myself and my baby that I
had at the time.
I mean so.
(14:11):
So that created some beliefsthough for us, right, like some
of these.
You know, when you were talkingabout, like we used to wear
these, this armor that that atleast I did, this armor that you
talked about, I used to wearthat as like a badge of honor.
I used to like.
I just wrote an email about thisLike I used to think it was
(14:32):
like the fact that I was alwaysthe strongest woman that I knew
was like that was a good thing.
It's not.
I don't want to be thestrongest woman anymore.
Tina Tower (14:43):
You know I and how much you can achieve Like I used
to be so.
So, like everyone does this ina normal week, man, I do that in
half a day, like look at me, go, like just yeah.
Amber Annette (14:57):
I know.
Tina Tower (14:58):
No one's giving out awards for that, but in a way, I
have no doubt that the businessthat I created was as a result
of that.
So it has.
It has served its purpose, butit now can let go because, like
you said, like my mind is blownon a daily basis now in going.
You know, we always have bigdreams but there's never any
(15:19):
guarantee of success.
And I will, like yesterday.
I'm in Nashville at the momentas we're recording this and I
walked down the street and therewas a dress there that I loved,
that I saw in a window and Iwas going that is the most
beautiful dress I have ever seen.
And I went in and I was like soa lot of American sizes like
(15:39):
especially for the nice designerdresses, they make them teeny,
teeny tiny, of which I havequite an ass and some decent
size boobs and Was like there'sno way they're gonna have the
size.
And I looked on the rack andthey had size zero and size two
and I'm like, okay, so it wasn'tmeant to be anyway.
The lady came over and she'slike you know, can I help you at
(16:00):
all?
I thought I need a bigger size.
She said the one on themannequin is a three.
Do you want to try it at sizeas big?
As normally I'm a four and Itried it on and it was a perfect
fit and I'm like, oh my god,this is the most beautiful dress
I've ever had.
The price tag was seven hundreddollars.
I'm like the most.
I think the most expensivearticle of clothing I've ever
bought is about two hundreddollars, so I'm like this is
(16:20):
crazy.
However, I flew to the Statesin an economy seat because I
wouldn't pay for business class,because it's really hard to get
right now and I'm likejustifying in my mind going well
, I saved all that money by notbuying a business class ticket,
so I've got really bonus money.
Amber Annette (16:39):
Yes.
Tina Tower (16:40):
Money.
I'm like you know 14 hours ofDiscomfort on a flight for like
a lifetime of being able to wearthis dress.
That's how I justified it.
But I bought it and I had thismoment of walking out of the
store with all of thesebeautiful things and going In.
What world did I ever think Icould walk into a store in
Nashville where I'm here on atrip doing everything that I
(17:02):
love Country music playing andcoming out with a designer
Zimmerman dress?
And this is my life?
Like what the fuck?
This is Crazy and I just kindof I would have looked like a
crazy person if people saw me,because I'm like walking down
the street, the smile on my face, just like look like an opening
montage of a romantic comedywhen the, where the chicks just
(17:23):
like look at me, go with hershopping bags and like, yeah,
but you know, isn't that alsokind of sad, at the same time
that we think it's crazy to likeshowcase how happy we are.
Yes, yes, you know I'm like toldactually often on the internet
that like it's hard to trust howhappy I am and people like you
Need to show the downsides too,but I do have a very happy
(17:43):
baseline disposition.
I often think, gosh, if youknew my real life.
My real life is so much betterthan it is on Instagram.
I don't do it because I thinkpeople will hate me.
Amber Annette (17:53):
Yeah, haters hate happy right.
Tina Tower (17:55):
Yeah, I know I'm like this ain't got nothing on
the fun that is my life.
Amber Annette (18:01):
Yeah, no, I, I get it.
You know when you were talkingabout, you know business and
like where you are and I I wantto touch on your mission I am
obsessed with it of helping ahundred women make a million
dollars.
Like, how did that come to you?
Where did it come from?
I want to like, I want to talkabout this.
Tina Tower (18:21):
Yeah, so it's kind of all my businesses that I've
had have had this elementRunning through it constantly,
because I think, because ofwhere I came from, I really Want
to help women that want theopportunity to make it easier
and available and accessible tothem.
And how this current missioncame about with what I do in her
(18:42):
empire builder was I waswriting my book million dollar
micro business.
That was about how to packageyour expertise like it's a
pretty I shouldn't say it's agreat book.
It's a pretty dry book in termsof like it's a how to like how
to get all of this and put thatin there.
And as part of it, I wasresearching like the different
levels of how many women havemillion dollar businesses, and I
(19:04):
spoke to kajabi, which is theplatform that I used for my
online courses on, and 17% ofmillion dollar users were women,
but something like 60% of userswere women, and so I'm going.
So all of these women arestarting businesses.
And then I started to look atother business stats too and so
many more women than men.
(19:24):
Like women are startingbusinesses at a faster rate than
men are, but they're not makinganywhere near the money.
That, wow, and so a lot of thatI think was was really from the
belief system around what it isto create wealth and that
creating wealth is somehowgreedy.
(19:45):
And so many women come up to meand ask me about you know how I
parent at the same time and do Ifeel like I'm taking away from
my kids by wanting to run thissuccessful business and all this
, and so really what my wholeMission is is the million is
just a just a figure, reallylike it's it's symbolic of a
(20:05):
figure, but it's not reallyabout the million.
What it's about is is helpingwomen to not go this or that,
but this, and that we can have alife that has it all, and Part
of that is identifying what lifethat actually is, because the
woman next use idea of having itall is probably very different
To the woman on the other side,and a lot of people look at my
(20:26):
life and that's not their ideallife, but for me it's like
perfect.
So it's helping enable women togo.
Let's use your business like dogood work with good people and
use it to make something awesomein the world.
Amber Annette (20:38):
That's going to give you that freedom or insert
whatever it is that she wantsFreedom, time, energy, money,
happy, like, and I think that'sjust that it, for me too, just
being having an entrepreneurialspirit, you know, like a
business gives me like, oh, justthe expansion and the
(21:00):
transformation all the time,being able to like, follow
curiosities and put what I wantout into the world and say what
I wanna say and sell what Iwanna sell.
And just the fact that you helpso many women do that, tina,
it's just, it just sets my heartand soul on fire.
Tina Tower (21:18):
And it's just amazing.
Amber Annette (21:19):
I've been in, yeah, I mean, and I've been in
your community and the womenthat you are helping in there
are just, they are game changersthemselves.
You, you are creating your own.
Tina Tower (21:29):
And they're really nice humans.
Amber Annette (21:31):
They're amazing humans, yeah, I mean, it's just
amazing.
So and I know like inside herempire builder, you help a lot
with strategy.
Tina Tower (21:41):
you help a lot with you know the planning and the
structure but I laugh at thesebecause it was always like dial
down the strategy every now andthen, tina, like follow the dial
up.
The intuition I'm like mustfollow 90 day plans.
Amber Annette (21:59):
Well, that was gonna be my next question to you
is you know when you're workingwith these women, you know how
much is strategy versus mindset,would you say.
Maybe you know how much is itthat you're like working with
them, and then for yourself Iwould.
I'm really curious now that youknow we haven't worked together
for about a year.
So how much of your, of yourplanning is strategy versus
(22:20):
throughout your day, strategyversus the mindset?
Tina Tower (22:24):
I do both a lot more now, probably my first 15 years
in business.
I was like 90% strategy, 10%mindset, because I was like my
mindset is good, my mindset isserving me.
Well, I got this.
Yeah, it was kind of like thatwhole masculine catch me, if you
can, I'll outwork everyone,like let's go.
And I was committed to that wayof thinking, like it was like
(22:48):
and it serves you.
Yeah, I get it, it's served me.
Yeah, but there's limitationsthat I want to overcome to kind
of go to that next level.
So what I found was I reachedmy edge of where that was going
to be able to get me to and Iwant to do big and I want to do
better with that.
So how I operate personally isI follow Traction, the book from
(23:09):
Gino Wickman, traction Rocket,full Fuel, the EOS system.
That's very much based on stillhaving those like five year
plans, one year plans, 90 dayaction steps, and I love that
structure.
Like the structure not onlygives me a semblance of safety,
like lists of my love language,and I feel just so good with a
(23:30):
solid color coded list, like ifI'm feeling overwhelmed, if I'm
feeling any sort of out of sorts, I will sit down, I'll do some
journaling, I'll make myself anice list and all is right in
the world again.
So I do trust that process andit also enables me.
So not from just an emotionalpoint of view, but it also
enables everything in mybusiness to get done when it
should, so I never miss anything.
(23:52):
We're crazy consistent in ourbusiness and I think that has a
lot to do with the success.
So we always like nothing evercreeps up, Like I hear people
all the time go that launch kindof snuck up on me.
Yeah, no, that doesn't happen,Nothing's seems to be on you.
No, it's all planned, it's allthere and so I love that.
And so I try to impart thatinside of my membership or in Pi
(24:12):
Builder and we do a lot ofstrategy.
But I know I'll be combined.
I'm like should I say this orbook up?
But I know I fall down in likemindset teaching.
So I bring people in to teachmindset because a lot of my
attitude, I am missing a coupleof bits in my psyche and one of
(24:32):
those connections is one thefear of failure.
I don't seem to have that, likeother people do, and I find
that hard to understand.
So people are like but what ifI fail Again?
You're not doing it.
You've got a hundred percentfailure rate right now.
Like, if you want the thing, dothe thing.
Like, just want the thing, dothe thing.
Simple, go do it.
(24:55):
Like I find it really hard tounderstand how someone can want
something for a year, like in mycase.
Say, someone wants to start acourse and they joined my
program to start a course and ayear later they haven't started
the course.
And I'm like, what?
Why?
You want the thing, you do thething.
So I'm really quick on pullingthe trigger on Any idea I have.
I'm an action taker and I haveno qualms in.
(25:18):
I might have five ideas.
Four of them might fail.
One of them works likestupendously and I'm willing to
do that and I don't ever getdisheartened from that.
So in my program I bring inmindset people to help people
get unstuck, because I realizethat not everybody well, most
(25:39):
people don't have that abilityto just action, take four flat
on their face and again, I thinkthat is a result of what we
went through as children ingoing.
I very much believe that I havethe ability to get up Like I
know I could lose everythingnext month and be back to
baseline and I don't want to,but if I did I would be right
(26:03):
back where I am again in maybetwo to five years, like there's.
I very much trust myself to beable to bounce forward and
recover and so I don't have thefear around the failure like a
lot of other people do.
And that's sometimes todetriment, because sometimes I'm
like I'll do this and I'll dothis and I'll do this and it's
(26:24):
like, girl, calm your farm, slowit down.
Amber Annette (26:29):
It's a gift and a shortcoming all in one, and I
get it.
I often say to my clients, likewe fail forward, because it's
the failure.
I learn from it, I grow from it, I expand from it, and then you
keep going.
Tina Tower (26:47):
And there's no one that runs a successful business
that can't give you, like, along list of all of the ideas
that they've implemented thathave not worked out.
You just don't see them.
You only see the things on thefront end that have worked.
Amber Annette (27:01):
Yeah, and, and it's the mindset that leads to
the belief in yourself.
And I think if there isanything that I would attribute
my personal success, maybe youfeel the same way it's that I
just believe.
I just believe in myself, Ibelieve in my gifts, I believe
I'm meant to do this, I believein my business, I believe in my
mission and I know that that isthe thing that sometimes, when I
(27:23):
am failing at something, itkeeps me going.
So do you think the kind ofsame thing for yourself?
It's all about the belief.
Tina Tower (27:30):
Yeah, I think it's the belief and I know I also
have a lot more of a pragmaticbrain, which I know frustrates
you a lot, but for me it's theproof as well in going like I
have enough proof.
And I think a lot of peopledon't let themselves start to
develop that proof.
They want to go from zero tohero and I know like I can do
(27:53):
little incremental things, likeI still do them every day, of
things that I've never donebefore, that I don't know what
I'm doing, but because it's likethat next little step and then
if whatever happens, you proveto yourself you've got this, you
can do this.
Okay, I'll go again Like it's.
It's not so much it's a belieffor me, but it's also I need to
prove it to myself, which iswhat has made it so hard to
(28:15):
change my beliefs as I've gottenolder.
It's, you know, like a lot ofwhat we worked on together,
which you can you can talk to,is like not the less I work the
more I make, but the whole.
You don't have to be grindingall the time in order to run a
super profitable the business.
And that's been really hard forme because I have proof that
(28:36):
the opposite is true in myexperience, and so what I've
been doing is like searching forall of these case studies to
like, prove me wrong.
I'm talking to all of thesedifferent people that have
really successful, profitablebusinesses going okay.
What does your day to day looklike?
What does your team structurelook like?
What is your org chart?
Who does what?
How do you hold themaccountable?
Like all of this to get proofthat it is possible.
(28:58):
So I need, like, the belief,but I also need the proof.
Amber Annette (29:04):
And how is that proof finding going?
Just curious.
Tina Tower (29:08):
She's like and how's that working out for you?
Amber Annette (29:10):
Yeah, let's hear about that.
That's maybe maybe for maybefor another episode.
Yeah.
Tina Tower (29:17):
So it's.
So it's pretty, it's prettygood actually, but it's it's
like people with confidence anddoing the things that they don't
Like I'm.
I'm in this area of going, Ihave to.
I can't just like cut and run,but it's like I don't work
Fridays now.
So, I'll take Fridays off andI'm like, all right, well, that
didn't affect the bottom line.
What if I take Mondays off?
(29:38):
What if I stop at 4pm, likeit's just those little changes,
and then test and measure andthen I'll go, because I'm a data
girl, I have a spreadsheet forit, even Amber.
Amber Annette (29:48):
Oh gosh, here we go, here we go with Excel
spreadsheets.
That's in, that's amazing.
Well, I I want to dive in.
I'm starting to have some stuffcome in for your business here
that I am like, ready to do abusiness reading around, but if
you had, you know, one strategy,I'll let you give somebody some
(30:11):
strategy here on the call.
Thank you, if you want.
We're going to give someone alittle bit of strategy that
could empower her to take somebold action towards her business
goal and towards her businessdream.
What would be like one thingthat you would give?
Tina Tower (30:27):
Depends on the business, but the one thing that
I think makes the biggestdifference for people is when
they start to show themselves.
We always have thesepreconceived notions of who we
need to be in order to show upand what we need to do.
But when people just show youlike come as they are, magic
happens in just going.
What is one simple thing likenot, not, okay, I'm going to get
(30:48):
into building my business, soI'm going to start a podcast, go
live every week, redo my brandand create a new website.
Like it's too much.
Just one thing, like maybe it'sgo live for the first time as
you are, like you know, if youwere I actually love makeup on
it.
You don't don't One of thebiggest pivotal things in the
change of my business, because Idid franchising when I was in
(31:09):
my twenties.
I had this notion of what aprofessional businesswoman used
to be like, and I used to wear,like you know, the black
matching suits.
I don't wear black, I don'tlike black and I don't like
suits, and I'd like do my hairand wear makeup, and I looked
like a clown because nobody evertaught me how to make up one.
And then when I sold thatcompany and I started this
business, I was like you knowwhat I don't want the.
(31:31):
I don't want the pressure ofhaving to be someone that I feel
is not aligned with who I am,and so I don't wear makeup and
if it's a really specialoccasion, I put some mascara on
and some fancy lip gloss and I'mlike look at me going.
Yep, you know my hair is usuallypopped up, but what it means is
that when I want to go live orwhen I want to do something it's
(31:51):
not a big deal I can just whipout my phone and do it, because
when I started speaking, I foundthat I was always like really
doled up and then people wouldsee me in real life and I swear
I'd look at their fate.
They'd be like what happened toher face.
She looks really tired.
So I like I think, come as youare and it makes it so much
(32:12):
easier because you're morecomfortable and just being
yourself and people willresonate with that or not, and
either one is fine.
Amber Annette (32:21):
I love that Come as you are.
I can even take that as a dosebecause I love I mean, I show up
in my business.
I love writing, like greatwriting, email or great content.
I know like I love writing, butI never go live and and I don't
know why, but like I, I couldwrite emails all day long, I
could create content on socialmedia, I could write a book I
(32:42):
could like do so much with, butI never go live.
So I'm going to such a greatway to connect.
I know I'm going to take, I'mgoing to take some Tina advice
here.
I'm going to take some Tinastrategy and I'm going to
implement come as you are and atleast maybe once a week.
You know, I think that's theother thing.
I see a lot of women.
They want to go like I wish Ihad a like better way to say it
(33:04):
like balls to the wall, rightWith I'm going to go live every
single day.
Yeah, and then I'm just going totry to go live once a week now.
Yeah, yeah.
Tina Tower (33:15):
Just because this is the other thing.
Is that so I'm going to sayadding on yes, consistency is
what makes the biggestdifference over time.
Like everyone, we're living inthis culture that's, like you
know, especially the industry Imean, of course, creation, where
it's like you know, do asix-figure launch your first
time out.
That doesn't happen if you'restarting from zero, Like it's
(33:36):
not going to.
It's very, very rare that thathappens.
And so a lot of people come in,they go balls to the wall, they
do all the things like $10,000and they're like well, that
wasn't worth all the effort.
I'm giving up.
$10,000 is $10,000, though.
I remember my first launch Imade $11,000 and I'm like this
is the greatest business modelever invented.
But it's the consistent thingsthat you build on over time,
(34:00):
like if you play the long gameand you're like you know what
over the next two years, I'mgoing to get a foothold and I'm
going to build this.
If you're consistent over twoyears and no matter what you do
the things that you know youneed to do in order to get there
, you will get there.
But it's too many people comein hot and then get disheartened
and give up and think they'remissing something, but they're
not missing something.
It's hot, it's not easy,otherwise everyone would have
(34:23):
multimillion dollar businesses.
Amber Annette (34:25):
Yeah, yeah, I feel you there, girl.
This was amazing.
Thank you so much.
Are you ready for your businessreading?
Yes, ok, so for those of youlistening, so, if you're, if
you've been listening to theother episodes, you, as the
listener, know the question thatI will ask her at the end, but
Tina does not, has not yetlistened to the podcast.
(34:47):
So so I also have an importantquestion to ask you at the end
of the podcast, which is I'malready getting truth bumps
around, so I can't wait, but I'mgoing to tap in here, I'm going
to take just a second and and Ifeel already like, in a way,
you're not going to like what Ihave to tell you I feel, in a
(35:08):
way, you're going to be like God, do I have my number?
Why do you always have to dothis to me?
But I feel something new,something new starting to stir,
whether it's like a new divisionof your business, or actually I
would even say almost aseparate new business starting
to emerge.
Her empire builder, I can tellyou right now, is going to
(35:30):
continue to flourish.
It's going to continue to grow,you're going to continue to
serve, and I see the most amountof millionaires created out of
her empire builder happening in2024 for you, I would say.
I want to say I'm going to saybetween seven and eight next
year is the number that I see.
So I don't know how many you'vealready created inside of that
(35:52):
container, but that betweenseven and eight and 2024 is
going to blow your mind in 20what's going to happen.
But there's something else,tina.
There's something else that iseither a already starting, so
we'll see here in a minute, andif that, if that resonates, or
if you're like nope, I'm openfor it, but it feels like
(36:14):
there's just something more, andit feels to me, believe it or
not, like there is somethingcoming a book, a course, a
program, a branch of yourbusiness that is more about the
inner journey than it is aboutthe strategy to business.
So I'm curious is thatsomething that you have been
(36:35):
thinking about, talking about?
Tina Tower (36:37):
Is that resonating at all here, I mean, we've been,
we've been thinking about thatfor a long time.
Hashtag, the happiness system.
We can combine both the worlds.
So that was one, do you?
Amber Annette (36:51):
have a spreadsheet for happiness, just
out of curiosity.
Tina Tower (36:57):
I mean, I don't want to say Do you have?
Yes, I do, yes, I do, and itserves me very well.
Yes, I do so.
I, I mean, I love personaldevelopment.
I always feel like business ismy, is my, gift.
(37:19):
I always feel like, when itcomes to the inner journey,
everyone's so different and sopersonalized that I don't want
to project that on everybody,but I am so open to sharing my
system.
Amber Annette (37:36):
Yeah, I'm telling you right now there's there's
something coming for you forsure around March of next year,
with this, it's just going tobecome an entrepreneurial itch.
You can no longer just notscratch for sure.
So the other thing that'scoming in for me, though, is
something to do with kids, so Isee like it feels like there do
(38:00):
you have in this is somethingwe've ever talked about, but do
you have a, I feel like maybe apassion project starting or like
something with kids, anythinglike that for you?
Tina Tower (38:12):
Well, yeah, in a way .
So my son is 15 and he has justdesigned his pathway to pro and
wants to be a professionalgolfer, and part of my new
hiring system is to frame me upto travel around the world with
him playing golf and letting hisdream try and take shape and
fruition, which is a wholechange of lifestyle for me and a
(38:35):
reason that I need to stopdoing it how I've been doing it,
because I want to be there forhim.
I want to give that as much ofa go as he wants it to.
You know the huh, that's that.
Amber Annette (38:50):
Well, when I said kids, I saw an image of your
son with a surfboard.
So, and I just know that heserves right, like, so that's
why.
So why would the universe showme that image of him with the
surfboard?
Because that's how I knew itwas your kid, because I know
that.
So I, I love that and there'smore like.
(39:13):
There is, like, I feel like himbecoming an entrepreneur is
going to happen very quickly.
You know the inner game ofbusiness.
There's something about thatfor you with this, like you know
, I don't know if you've everread that book, the inner game
of golf, or if he's ever readthat book, the inner game of
golf, but the universe gives methe inner game of business and
(39:35):
so you can explore those thosethings, you can play with those
and see what comes up for you.
And I also see a, the biggestspeaking event that you've ever
done for yourself in November ofnext year.
It feels like a big ass stagegirl.
So congratulations to that.
That's.
That's going to be in Novemberof next year, so you'll have to
(39:58):
let me know when that hits, forsure.
Tina Tower (40:01):
Yeah, it's so fun.
Amber Annette (40:04):
All right, Are you ready for a question?
Yes, if you could connect withanybody in spirit and receive a
message from them.
Who would it be?
Now I'm talking anybody.
I've had guests on here.
(40:25):
I've connected somebody toSteve Jobs.
I connected Jen Spivak toMarilyn Monroe, so I'm not it
doesn't just have to be a pastloved one.
It could be anybody that youwould love to receive a message
from.
Tina Tower (40:42):
Sarah Blakely.
Amber Annette (40:45):
So this is different because Sarah Blakely
is, of course, alive.
So that means I'm going toconnect to the soul level of
Sarah, even though Sarah isalive, to her energy, to her
higher self.
For you here, you even threw meoff a little bit here.
Tina Tower (41:04):
Sorry, I didn't realize I was supposed to be
going.
No, there's no rule.
Amber Annette (41:08):
There are no rules to connecting to energy
and spirit, girl.
So the first thing that comesto me is you're already there.
Whatever this she's showing,her higher self is showing me
that you're already there, tina.
Stop thinking that you are notthere, stop thinking you are not
(41:31):
her, stop thinking thatsomething more has to happen in
order for you to like be at like.
You're at the top, you'realready there, you're already
her.
And I get this image of youwith.
(41:51):
She's showing me you with awhite coffee cup that has some
type of black text on it, andyou've got these bookcases
behind you.
And she's saying you look somuch to all of those other
(42:16):
people that have those booksbehind you, that the authors,
the experts.
It's just it's time to stoplooking to those books and it's
time to start looking within.
That's Sarah Blakely's highestself for you.
Tina Tower (42:32):
You.
I love to end you, thank you.
Amber Annette (42:37):
You're so welcome .
I'm so grateful for you comingon to the show.
Thank you so much.
Thank you to my listeners andanything else.
I think we're good.
I think we're wrapping up here,so thank you, tina.
And there will be tons of waysfor you to connect with Tina and
to be a part of her communityinside the show notes.
Make sure you follow Tina onInstagram Tina Tower.
(43:01):
All the things are going to bein the show notes and thank you
so much for listening and untilnext time, go be in your magic.
Thanks for listening to thisepisode.
I hope it inspired and ignitedyour entrepreneurial spirit, in
turn of your intuition and trustin the universe.
Make sure to check out the shownotes section for access to my
(43:24):
transformation suite All of freeresources, tools and content to
help you grow your businesswhile staying true to your
soul's purpose.
Until next week, go make somebusiness magic.
Full sister.
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