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August 27, 2020 49 mins

Marijuana has come a long way since the days of Reefer Madness and when you first learned about it from a DARE officer. But will it ever be treated like wine, with curated tastings available at high class events?

That’s exactly what Dan Braunstein is trying to accomplish — at least until the coronavirus shut down the idea of social gatherings.

His Los Angeles based company, Grassfed, hosts cannabis-themed events that aren’t actually about cannabis, where you can sample a flight of different terpene-infused vapes or beverages at the bar.

“Cannabis should be, eventually, treated like wine. That's where we are trying to push it,” Braunstein said on The Cannabis Enigma. “Consume with intention, consume because you really like the process of consuming cannabis. Obviously you get all the medicinal effects, but have an intention — don't consume just to get blasted.”

Grassfed also goes to nursing homes to introduce elderly residents to modern ways of consuming medical cannabis, helping make the medicine more accessible. 

Much of the stigma standing in the way of a full-on cultural shift, however, can only happen once smoking is removed from the equation, he says.

“Smoking is one of the biggest enemies when it comes to making cannabis more mainstream,” he explained. “When you compare cannabis to alcohol, and there are many ways to compare it, cannabis is a safer substance — safer, healthier, especially if you consume it mindfully and responsibly.”

In the second part of the episode [43:25], Americans for Safe Access Director of Policy Dustin McDonald discusses the regulatory situation in California, the problems with the way legalization has played out, and what changes need to be made in order to ensure everyone has real access to medical cannabis.

Produced by Elana Goldberg and Michael Schaeffer Omer-Man. Edited and mixed by Michael Schaeffer Omer-Man. Music by Desca. The Cannabis Engima is a co-production of The Cannigma and Americans for Safe Access.


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