Building a Brand to Better Health

ItÕs tough to be a CEO: we face difficult challenges every day and have to navigate our companies through the many obstacles that make our job pretty interesting. For women business leaders, the number and types of challenges are even further amplified. Imagine trying to start a beverage company in an overly saturated market, with no industry experience. Imagine seeking advice from established and well-known business leaders only to be dismissed and called ÒsweetieÓ. This is exactly what our guest here today, Founder and CEO of Hint Water Kara Goldin experienced as she grew the idea of providing delicious and healthy drinking water to consumers into an extremely successful business. Kara is undaunted in her desire to offer people a healthier alternative to sweetened beverages and impact peopleÕs lives in a healthy way.