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December 18, 2023 30 mins
Co-creation, the collaboration of different stakeholder groups like customers, employees, and even artificial intelligence (AI), is a fundamental strategy in cultivating innovation. In this episode, we are joined by Katrin Zimmerman, CEO and Managing Director of TLGG Consulting, to discuss the process of co-creation and how organizations benefit from an open innovation model. These approaches transcends traditional boundaries and opens new growth pathways. It brings diverse perspectives into the ideation process, ensuring products and services resonate with the target audience. AI plays an important role, providing insights into consumer behavior and trends. Despite challenges like aligning varying viewpoints and managing intellectual property rights, co-creation can promote continuous innovation and foster stronger brand-audience relationships. The future of innovation is increasingly collaborative, with co-creation at the forefront.
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