Giving Tuesday, Why we tried it and what we have learned

Back in 2019, the team at the ROGO Foundation decided to attempt a Giving Tuesday fundraiser with the goal of $50,000 and a dream to launch a new church in Azusa, CA. Though no one on staff had any experience with previous Giving Tuesday campaigns, by God's grace it was a resounding success. Since then the team has continued the tradition of developing yearly giving campaigns geared specifically toward this day of philanthropic giving, and each year God continues to bless the team with reaching their goal. Ron, Mike, and Scot reflect back on the past campaigns, their development process, lessons learned, and chat about how those experiences have shaped the planning process and strategy for the 2021 effort. Our guests today are Ron McCoy, Executive Director of the ROGO Foundation, and Mike Teruel, Marketing Supervisor at Sandals Church. Visit https://rogofoundation.com/givingtuesday to learn more!