July 3, 2025 • 10 mins
Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.
How? It's all about optimizing your website's location pages.
Your location pages can be powerful digital ambassadors for each office, driving both search visibility and patient bookings.
You’ll discover:
- The common pitfalls that hold location pages back
- Essential on-page SEO tactics every page needs
- Key content elements that build trust and conversions
Tune in now and unlock the secrets to building out and optimizing location pages that drive traffic and conversions for your clinic's multiple locations.
Episode webpage & shownotes: https://propelyourcompany.com/seo-website-tip-multiple-location-clinics/
Send in your questions. ❤ We'd love to hear from you!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
On this episode, I am sharing with you my number one
SEO website tip for clinics whohave multiple locations.
Hi, I'm your host, darciSullivan, with Propel Marketing
and Design.
Welcome to today's episode,this one tip.
(00:22):
Although it is simple, I see somany clinic owners missing out
on this opportunity, and whenyou put this one tip into place,
if you have multiple locations,I can guarantee you that you
will see success.
Are you ready for it?
(00:43):
And again, it sounds verysimple.
It's to build out and optimizelocation pages for each of your
locations.
While I do think it's commonpractice for clinics who have
more than one location to havespecific pages designated for
(01:05):
each location, oftentimesthey're very small pages with
very little information andusually they're not optimized
for search engines.
Typically, they just include anaddress and a phone number,
maybe even a way to book anappointment and a link to the
(01:26):
Google Maps, and that's it.
But you see, every single pageon your website gives you the
opportunity to rank on Google,and these specific location
pages are key if you want todrive traffic for each of the
locations where you have clinics.
(01:48):
So what kind of content can youinclude on these pages that
goes beyond the general address,phone number and map.
Well, let's dive in and talkabout that.
We want to make sure, when youset up these pages, that they
are optimized for search engines, meaning that you've got your
(02:11):
proper meta page description andyour proper SEO meta title
included.
But you also want to includeother elements the address I
think that's a given.
The phone number, but we wantto make sure that the phone
number is click to call, meaningthat in this digital age, when
(02:33):
so many people are usingsmartphones, that when they're
on that page, they're able toclick that phone number and call
you.
Other things we might want toinclude are An embedded map,
along with a link to the Googlemap that's associated with that
(02:54):
location.
A photo or two of the outsideof the building to help
differentiate that location fromthe other location.
A couple images from the insideof that location to help
differentiate it from otherlocations, that location to help
(03:15):
differentiate it from otherlocations.
In addition to that, we ofcourse want an easy way for them
to book or a call to action.
Oftentimes, when there areclinics that have multiple
locations, the differentlocations offer different
services, they have differentteam members, etc.
So we also want to highlightwhat services are offered at
(03:37):
that specific location.
In addition, what conditionsyou treat at that specific
location, testimonials for thatspecific location, images of the
team members and maybe even alittle short bio for each of
those team members.
We recently released a blog postthat has been really a lot more
(04:03):
popular than I thought it wasgoing to be, and it is all about
how to write a short bio.
We'll include that in theresources associated with this
episode, but you can also findthat by visiting
propellyourcompanycom and justdo a search for bio.
It is a handy little fill inthe blank bio to help get you
(04:26):
going, because I know writingabout yourself or about others
isn't always that easy.
In addition to that, you mightwant to highlight if you take
insurance or not.
So really, to hone in here, wewant to make sure that these
pages are almost little specifichubs or could be standalone
(04:48):
information that completelyoutlines what each of the
specific locations offers.
We're going to keep thisepisode nice and short, but
let's go over that list again ofthings that we want to make
sure that we include to helpeach of your location pages
stand out.
(05:08):
We want to make sure that wehave the name of the location,
meaning that if it's your westlocation or your east location
or your name of city location,that you have that clearly
designated so that somebodyknows that they are on the right
location page, that you havethe address, that you have a map
(05:30):
, that you have a clickableoption for somebody to get to
Google Maps to get to youraddress, or that your address is
clickable.
That your phone number isclickable for somebody to call
and book an appointment.
If that is the way that youwant them to get a hold of you,
if you want them to book anappointment a different way,
make sure that you have a clearcall to action for how they can
(05:52):
book an appointment.
We want to include at least onephoto of the outside of that
building, if not more.
We also want to make sure thatwe include some photos of the
inside of the building, that wehighlight the specific services
that are offered at thatlocation, along with if there is
(06:13):
a different approach, meaningif it is a location that is a
gym, slash, clinic, hybrid, orif that location offers physical
therapy and another locationdoes not.
We want to highlight anyspecific equipment.
There might be specificequipment that is available at
(06:34):
one location and not at another.
We want to highlight whatconditions are treated at that
specific location.
We want to include specificlocation testimonials.
We want to highlight our teammembers and again, you can grab
the bio template that we have onour website by visiting
(06:54):
propellyourcompanycom and do asearch for bio.
That will give you theopportunity to find that If your
location has partnershipsthroughout that area, you want
to highlight those.
If there is specific paperworkthat might differentiate from
location to location, again putthat on that one page.
(07:17):
We want this one page to just bethe hub basically for that
specific location.
If insurance differs from onelocation to another, again
highlight that on the page.
We really want this page toalmost be a standalone hub that
really identifies what that onespecific location offers.
(07:40):
In addition to that, again makesure that you are using your
best SEO practices, that you'reincluding proper meta
information, including your metapage title tag, your meta page
title description schema workup,which might sound a little bit
scary, but it really isn't.
(08:00):
If you Google it, it's just alittle bit of code that you can
have generated that you can addto these specific pages.
That just helps Google identifythat location.
And, of course, each of yourlocations should have separate
Google business profile listings.
(08:20):
In an upcoming episode, we'lltalk more about overall strategy
for clinics who have multiplelocations, but today I just
really wanted to share with youmy number one SEO tip for
clinics with multiple locations,and that is to build out and
(08:42):
optimize specific pagesassociated with each of those
clinics.
On this episode, I am sharing with you my number one
SEO website tip for clinics whohave multiple locations.
Hi, I'm your host, darciSullivan, with Propel Marketing
and Design.
Welcome to today's episode,this one tip.
(00:22):
Although it is simple, I see somany clinic owners missing out
on this opportunity, and whenyou put this one tip into place,
if you have multiple locations,I can guarantee you that you
will see success.
Are you ready for it?
(00:43):
And again, it sounds verysimple.
It's to build out and optimizelocation pages for each of your
locations.
While I do think it's commonpractice for clinics who have
more than one location to havespecific pages designated for
(01:05):
each location, oftentimesthey're very small pages with
very little information andusually they're not optimized
for search engines.
Typically, they just include anaddress and a phone number,
maybe even a way to book anappointment and a link to the
(01:26):
Google Maps, and that's it.
But you see, every single pageon your website gives you the
opportunity to rank on Google,and these specific location
pages are key if you want todrive traffic for each of the
locations where you have clinics.
(01:48):
So what kind of content can youinclude on these pages that
goes beyond the general address,phone number and map.
Well, let's dive in and talkabout that.
We want to make sure, when youset up these pages, that they
are optimized for search engines, meaning that you've got your
(02:11):
proper meta page description andyour proper SEO meta title
included.
But you also want to includeother elements the address I
think that's a given.
The phone number, but we wantto make sure that the phone
number is click to call, meaningthat in this digital age, when
(02:33):
so many people are usingsmartphones, that when they're
on that page, they're able toclick that phone number and call
you.
Other things we might want toinclude are An embedded map,
along with a link to the Googlemap that's associated with that
(02:54):
location.
A photo or two of the outsideof the building to help
differentiate that location fromthe other location.
A couple images from the insideof that location to help
differentiate it from otherlocations, that location to help
(03:15):
differentiate it from otherlocations.
In addition to that, we ofcourse want an easy way for them
to book or a call to action.
Oftentimes, when there areclinics that have multiple
locations, the differentlocations offer different
services, they have differentteam members, etc.
So we also want to highlightwhat services are offered at
(03:37):
that specific location.
In addition, what conditionsyou treat at that specific
location, testimonials for thatspecific location, images of the
team members and maybe even alittle short bio for each of
those team members.
We recently released a blog postthat has been really a lot more
(04:03):
popular than I thought it wasgoing to be, and it is all about
how to write a short bio.
We'll include that in theresources associated with this
episode, but you can also findthat by visiting
propellyourcompanycom and justdo a search for bio.
It is a handy little fill inthe blank bio to help get you
(04:26):
going, because I know writingabout yourself or about others
isn't always that easy.
In addition to that, you mightwant to highlight if you take
insurance or not.
So really, to hone in here, wewant to make sure that these
pages are almost little specifichubs or could be standalone
(04:48):
information that completelyoutlines what each of the
specific locations offers.
We're going to keep thisepisode nice and short, but
let's go over that list again ofthings that we want to make
sure that we include to helpeach of your location pages
stand out.
(05:08):
We want to make sure that wehave the name of the location,
meaning that if it's your westlocation or your east location
or your name of city location,that you have that clearly
designated so that somebodyknows that they are on the right
location page, that you havethe address, that you have a map
(05:30):
, that you have a clickableoption for somebody to get to
Google Maps to get to youraddress, or that your address is
clickable.
That your phone number isclickable for somebody to call
and book an appointment.
If that is the way that youwant them to get a hold of you,
if you want them to book anappointment a different way,
make sure that you have a clearcall to action for how they can
(05:52):
book an appointment.
We want to include at least onephoto of the outside of that
building, if not more.
We also want to make sure thatwe include some photos of the
inside of the building, that wehighlight the specific services
that are offered at thatlocation, along with if there is
(06:13):
a different approach, meaningif it is a location that is a
gym, slash, clinic, hybrid, orif that location offers physical
therapy and another locationdoes not.
We want to highlight anyspecific equipment.
There might be specificequipment that is available at
(06:34):
one location and not at another.
We want to highlight whatconditions are treated at that
specific location.
We want to include specificlocation testimonials.
We want to highlight our teammembers and again, you can grab
the bio template that we have onour website by visiting
(06:54):
propellyourcompanycom and do asearch for bio.
That will give you theopportunity to find that If your
location has partnershipsthroughout that area, you want
to highlight those.
If there is specific paperworkthat might differentiate from
location to location, again putthat on that one page.
(07:17):
We want this one page to just bethe hub basically for that
specific location.
If insurance differs from onelocation to another, again
highlight that on the page.
We really want this page toalmost be a standalone hub that
really identifies what that onespecific location offers.
(07:40):
In addition to that, again makesure that you are using your
best SEO practices, that you'reincluding proper meta
information, including your metapage title tag, your meta page
title description schema workup,which might sound a little bit
scary, but it really isn't.
(08:00):
If you Google it, it's just alittle bit of code that you can
have generated that you can addto these specific pages.
That just helps Google identifythat location.
And, of course, each of yourlocations should have separate
Google business profile listings.
(08:20):
In an upcoming episode, we'lltalk more about overall strategy
for clinics who have multiplelocations, but today I just
really wanted to share with youmy number one SEO tip for
clinics with multiple locations,and that is to build out and
(08:42):
optimize specific pagesassociated with each of those
clinics.
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