August 14, 2025 • 17 mins
Online listings can help establish your clinic as a trusted business and build credibility, both online and offline.
While it’s smart to be listed in as many relevant online directories as possible, there are four you absolutely can’t skip. If you’re not set up with them yet, make it a priority.
This is a special encore presentation of one of the most popular episodes from our podcast library.
In this episode, you’ll discover:
- Why your online listings matter for attracting patients
- Simple resources to help you optimize your listings
- Tips for creating listings that stand out
- The importance of adding great images
- Why Yelp reviews still matter for clinics
🎉If you’re ready to get more business through your clinic doors, grab a FREE copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.
>> Grab the Local Listing Bundle
>> Episode Webpage, blog & shownotes: 4 Online Listings that Will Help Your Clinic Get More Patients
Send in your questions. ❤ We'd love to hear from you!
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A proven SEO framework for clinics ready to dominate Google Search, Google Maps, and AI-driven search results — without the tech stress or wasted time.
💥💥💥Limited-Time Launch Discount - The Ready. Set. Rank! Complete SEO Toolkit for Clinics - https://propelyourcompany.com/ready-set-rank-complete-seo-toolkit-for-clinics-launch/
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🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello and welcome.
I'm your host, darcy Sullivan,with Propel Marketing and Design
.
Propel Marketing and Designhelps chiropractors,
acupuncturists, physicaltherapists, wellness
practitioners and other clinicowners improve their website
rankings and online presence.
On this podcast, we talk a lotabout SEO search engine
(00:25):
optimization.
Those are ways that you canorganically help your clinic
improve its online presence.
In previous episodes, we'vetalked before about on-page SEO.
Those are actions that you takeon your website to help your
website improve its position onGoogle and those other search
(00:48):
engines.
But today we're talking aboutoff-page SEO.
These are actions that you takeoutside of your website to help
you improve your onlinepresence.
If you're new to SEO, I welcomeyou to visit
propellyourcompanycom and signup for the free SEO training
(01:12):
that will get you started withthis topic.
On this episode of the Propelyour Practice podcast, I am
sharing with you four localonline listings that your clinic
must include in your local SEOgame plan.
But not only am I sharing withyou which four listings these
(01:34):
are, but also how to get yourhands on a free guide that will
walk you through how to set upyour listings and how to
optimize each of these listingsto help you gain new patients
and make sure that your currentpatients can find you even
easier online.
So, before we dive in, I'mgoing to go ahead and tell you
(01:58):
how to get your hands on thatfree bundle of guides that will
walk you through optimizing eachone of these online listings.
Those four listings includeyour Google Maps listing, your
Apple Maps listing, your BingPlaces listing and your Yelp
(02:19):
listing.
So to get your hands on thatguide that will walk you through
not only setting up, butoptimizing each of those
specific listings, please visitpropellyourcompanycom slash
local dash listings, and I willabsolutely not be offended if
(02:41):
you push pause on this podcastright now and visit
propellyourcompanycom slashlocal dash listings and grab
that guide.
All right, so let's dive in bychatting about what all of these
(03:02):
listings have in common.
One of the things that all ofthese listings have in common is
what we refer to as your NAP.
You want to make sure that youget your NAP in check.
Nap stands for name, addressand phone number.
It can go beyond that and alsoinclude your website, but what
(03:23):
we want to do is make sure that,across all listings online the
four that we're going over todayand any other listings, along
with your website that thecompany name, address and phone
number that you have listed allmatch.
This is a signal to not onlyGoogle but to the online
(03:45):
community and your could bepatients that you are indeed a
legit company, that yourlocation is where people think
it is right.
There is a chance that over theyears your location could have
moved and there could beoutdated information out there
online.
(04:06):
So you want to look throughoutyour online listings and make
sure that your NAP is in checkand that your name, address and
phone numbers listed throughoutagain, your website, but also
all online listings, matchescorrectly.
You also want to make sure thatwhen you're using the
description, the about thecompany section on all of these
(04:29):
listings, that you're usingkeywords that people would
search for.
So that means, if you're achiropractor but the name of
your clinic is Spine and Sport,that you're not just saying
Spine and Sport but you're alsosaying chiropractor and
chiropractic or using thosekeyword phrases in the
description, as you'redescribing what your company
(04:51):
does, along with the servicesthat you provide Across all of
the listings.
We also want to make sure thatwe're using real photos.
That means that you're notusing stock photos.
It's also ideal to make surethat your logo matches
throughout so that somebody whois searching for your brand
(05:12):
online sees the same images andthe same logo and they know that
it's the same company Because,let's be honest, there can be
companies out there that havesimilar names.
So, keeping consistent againwith your name, your address,
your phone number, includingreal photos, and if you're new
(05:33):
here I've given this examplebefore but whenever you're doing
a listing online, like yourGoogle Maps listing that we're
going to talk about Bing Places,apple Maps, yelp, any of those
when you go to include images,please, please, please, any of
those when you go to includeimages, please, please, please,
include an image of the outsideof your building.
And I always give this exampleof.
(05:54):
I was headed to a doctor thatwas over an hour away from my
house and by the time I gotthere, I already wasn't feeling
good, but I couldn't for thelife of me find their location.
I kept circling around andcircling around and had they had
a picture or better informationonline on their maps listings,
(06:19):
I would have been able to easilyfind their location and when I
walked in, I would have been ina much better mood.
These people that are visitingyour Google Maps, listing your
Apple Maps, listing yourlistings online.
In some cases, they're headeddirectly to your location, so
you want to make sure that whenthey walk through your door,
(06:40):
that they're in a good mood,right?
Somebody is going to be waymore likely to leave your
business a positive review ifthey walk through your door in a
good mood and have a greatexperience.
If it takes somebody an extra20 minutes to find you because
your listing didn't tell themwhere to park, didn't have a
good picture of the outside ofyour building, they're going to
(07:03):
come in already with a badattitude and that is honestly
going to leave them more likelyto leave a negative review.
So please make sure that youinclude a picture of the outside
of your building Sometimes.
I also suggest for people ifit's a little hard to find your
building that you include thison your website as well to again
(07:25):
make it as easy as possible forsomebody who is coming to your
clinic to find it with ease.
And, yes, you can use again thesame text and the same images
for the listings that we'regoing to go over today.
And we're going to start withthe big one, the one that I
(07:46):
think everybody here knows about, and that is your Google Maps
listing, which is controlled byyour Google Business Profile
listing.
Your Google Business Profilelisting is what used to be
called your Google my Businesslisting, and that listing is
what controls the Google Mapslisting.
(08:07):
This should be your highestpriority out of the local
listings that we're going to gothrough today.
Now, if you visit and downloadthe guide that I mentioned at
the beginning of this episode,you'll get the guide for how to
optimize each of these listings,but we also have a podcast and
(08:29):
a blog post about the GoogleBusiness Profile listing, and
you can find links to those inour show notes.
What we're not doing today iswalking through the process of
setting up and optimizing eachof these listings.
I just want you to be aware ofeach of these listings and make
sure that you take some timethis week to follow those guides
(08:50):
that will walk you through,step by step, how to claim those
listings and how to optimizethem.
Once you have claimed yourGoogle Business Profile listing
and optimized it, the next onethat I want you to claim and
optimize is your Bing Places forBusiness.
This is the Bing search engine.
(09:13):
It's their version of theGoogle Business Profile listing.
Now, what's interesting here iswe all know how important your
Google reviews are, for Googleright, so important.
But for a couple of thelistings that we're talking
(09:36):
about today, you don't collectreviews for those specific
listings.
So, for example, the BingPlaces for Business, the reviews
from there get pulled fromFacebook, yelp and other sources
.
So as we go through and talkabout each of the listings, yelp
(09:59):
will be the last one that wetalk about, and I know that a
lot of people have a love-haterelationship with Yelp.
But I think after listening tothis episode, you'll see why
it's important to spend sometime on Yelp, even if you don't
feel like Yelp provides you withquality patients or quality
leads or that you get anybusiness from it.
(10:21):
So stick around for that.
So once you've gone through,claimed and optimized your
Google Business Profile listing,then again you're going to move
to the Bing Places for Businesslisting.
For business listing, and youcan use the same exact
(10:43):
information for your Bing'splaces for business that you
used for your Google businessprofile listing.
In fact, at the time that I'mrecording this, you can actually
import your content from yourGoogle Business Profile listing
into your Bing Places forBusiness listing.
So, again for Bing Places, wehave a blog post that you can
(11:08):
find in the show notes.
Or again, you can grab thatlocal listings guide that's got
directions for all four of theselistings by visiting
propellyourcompanycom slashlocal dash listings.
Okay, so great, you've doneyour Google business profile
(11:30):
listing, which controls GoogleMaps.
You've hopefully claimed andoptimized your being places for
business listing.
Now let's talk about your AppleMaps listing, and if you
listened to the previous episodeof the Propel your Practice
podcast, we talked about whythis is so important.
(11:51):
So every single person that hasan iPhone, when they pick up
the iPhone and click on that mapicon, they're clicking on the
Apple Maps listing.
Person that has an iPhone, whenthey pick up the iPhone and
click on that map icon, they'reclicking on the Apple Maps
listing, the Apple Maps icon.
So much like how Google Mapspulls from your Google Business
(12:11):
Profile listing.
Apple Maps pulls from yourApple Business Connect place
card and, once again, thereviews get pulled from Yelp.
So you can see, even if youhave a love-hate relationship
with Yelp, why Yelp can be suchan important player in your
(12:38):
online presence.
Now, again, we're not goingthrough how to optimize and
claim each of these listings.
You can find that in the guideor the resources in the show
notes associated with thisepisode.
We have a podcast and we have adetailed blog post that walk
you through how to optimize yourApple Business Connect place
(13:00):
card.
That, again, is what controlsyour Apple Maps listing.
So, to round out, the collectionof the four important listings
online is one that we've alreadytalked about a few times here
and that's Yelp.
And I get it, a lot of clinicowners that I speak to hate Yelp
(13:22):
or they think it's BS or it'sreally not a big deal.
But here is the big deal.
As we've just talked about, thereviews that you have on Yelp
will show on Bing and on Apple.
Yelp will show on Bing and onApple.
So if you don't have anyreviews on Yelp, make sure that
(13:42):
you set some time aside to startcollecting some of those
reviews For Yelp.
We also have a podcast thatwalks you through exactly how to
claim and optimize your listing, and we have that local
listings guide that will walkyou through exactly how to claim
and optimize your listing, andwe have that local listings
guide that will walk you throughclaiming and optimizing each of
(14:05):
the listings we talked abouttoday.
You can grab that by visitingpropellyourcompanycom slash
local dash listings.
Take some time this week to gothrough and optimize each of
your listings again, startingwith your Google Business
Profile listing, and make a planto start collecting reviews if
(14:30):
you haven't already on yourGoogle Business Profile listing,
your Yelp listing, and extracredit if you try to get a few
reviews on your Facebook page ifyou don't already have some
reviews on your Facebook listing, because, as we mentioned
(14:51):
before, the Yelp reviews getpulled to Bing Places and your
Apple Maps listing.
But also your Bing Places forBusiness listing will showcase
your reviews that you have onyour Facebook page.
If you've enjoyed this episode,please be sure to share it with
(15:12):
a friend, a colleague or leavea review, and if you have any
suggested topics for upcomingepisodes, please be sure to send
me a DM on Instagram.
You can find us atpropellyourcompanycom.
Hello and welcome.
I'm your host, darcy Sullivan,with Propel Marketing and Design
.
Propel Marketing and Designhelps chiropractors,
acupuncturists, physicaltherapists, wellness
practitioners and other clinicowners improve their website
rankings and online presence.
On this podcast, we talk a lotabout SEO search engine
(00:25):
optimization.
Those are ways that you canorganically help your clinic
improve its online presence.
In previous episodes, we'vetalked before about on-page SEO.
Those are actions that you takeon your website to help your
website improve its position onGoogle and those other search
(00:48):
engines.
But today we're talking aboutoff-page SEO.
These are actions that you takeoutside of your website to help
you improve your onlinepresence.
If you're new to SEO, I welcomeyou to visit
propellyourcompanycom and signup for the free SEO training
(01:12):
that will get you started withthis topic.
On this episode of the Propelyour Practice podcast, I am
sharing with you four localonline listings that your clinic
must include in your local SEOgame plan.
But not only am I sharing withyou which four listings these
(01:34):
are, but also how to get yourhands on a free guide that will
walk you through how to set upyour listings and how to
optimize each of these listingsto help you gain new patients
and make sure that your currentpatients can find you even
easier online.
So, before we dive in, I'mgoing to go ahead and tell you
(01:58):
how to get your hands on thatfree bundle of guides that will
walk you through optimizing eachone of these online listings.
Those four listings includeyour Google Maps listing, your
Apple Maps listing, your BingPlaces listing and your Yelp
(02:19):
listing.
So to get your hands on thatguide that will walk you through
not only setting up, butoptimizing each of those
specific listings, please visitpropellyourcompanycom slash
local dash listings, and I willabsolutely not be offended if
(02:41):
you push pause on this podcastright now and visit
propellyourcompanycom slashlocal dash listings and grab
that guide.
All right, so let's dive in bychatting about what all of these
(03:02):
listings have in common.
One of the things that all ofthese listings have in common is
what we refer to as your NAP.
You want to make sure that youget your NAP in check.
Nap stands for name, addressand phone number.
It can go beyond that and alsoinclude your website, but what
(03:23):
we want to do is make sure that,across all listings online the
four that we're going over todayand any other listings, along
with your website that thecompany name, address and phone
number that you have listed allmatch.
This is a signal to not onlyGoogle but to the online
(03:45):
community and your could bepatients that you are indeed a
legit company, that yourlocation is where people think
it is right.
There is a chance that over theyears your location could have
moved and there could beoutdated information out there
online.
(04:06):
So you want to look throughoutyour online listings and make
sure that your NAP is in checkand that your name, address and
phone numbers listed throughoutagain, your website, but also
all online listings, matchescorrectly.
You also want to make sure thatwhen you're using the
description, the about thecompany section on all of these
(04:29):
listings, that you're usingkeywords that people would
search for.
So that means, if you're achiropractor but the name of
your clinic is Spine and Sport,that you're not just saying
Spine and Sport but you're alsosaying chiropractor and
chiropractic or using thosekeyword phrases in the
description, as you'redescribing what your company
(04:51):
does, along with the servicesthat you provide Across all of
the listings.
We also want to make sure thatwe're using real photos.
That means that you're notusing stock photos.
It's also ideal to make surethat your logo matches
throughout so that somebody whois searching for your brand
(05:12):
online sees the same images andthe same logo and they know that
it's the same company Because,let's be honest, there can be
companies out there that havesimilar names.
So, keeping consistent againwith your name, your address,
your phone number, includingreal photos, and if you're new
(05:33):
here I've given this examplebefore but whenever you're doing
a listing online, like yourGoogle Maps listing that we're
going to talk about Bing Places,apple Maps, yelp, any of those
when you go to include images,please, please, please, any of
those when you go to includeimages, please, please, please,
include an image of the outsideof your building.
And I always give this exampleof.
(05:54):
I was headed to a doctor thatwas over an hour away from my
house and by the time I gotthere, I already wasn't feeling
good, but I couldn't for thelife of me find their location.
I kept circling around andcircling around and had they had
a picture or better informationonline on their maps listings,
(06:19):
I would have been able to easilyfind their location and when I
walked in, I would have been ina much better mood.
These people that are visitingyour Google Maps, listing your
Apple Maps, listing yourlistings online.
In some cases, they're headeddirectly to your location, so
you want to make sure that whenthey walk through your door,
(06:40):
that they're in a good mood,right?
Somebody is going to be waymore likely to leave your
business a positive review ifthey walk through your door in a
good mood and have a greatexperience.
If it takes somebody an extra20 minutes to find you because
your listing didn't tell themwhere to park, didn't have a
good picture of the outside ofyour building, they're going to
(07:03):
come in already with a badattitude and that is honestly
going to leave them more likelyto leave a negative review.
So please make sure that youinclude a picture of the outside
of your building Sometimes.
I also suggest for people ifit's a little hard to find your
building that you include thison your website as well to again
(07:25):
make it as easy as possible forsomebody who is coming to your
clinic to find it with ease.
And, yes, you can use again thesame text and the same images
for the listings that we'regoing to go over today.
And we're going to start withthe big one, the one that I
(07:46):
think everybody here knows about, and that is your Google Maps
listing, which is controlled byyour Google Business Profile
listing.
Your Google Business Profilelisting is what used to be
called your Google my Businesslisting, and that listing is
what controls the Google Mapslisting.
(08:07):
This should be your highestpriority out of the local
listings that we're going to gothrough today.
Now, if you visit and downloadthe guide that I mentioned at
the beginning of this episode,you'll get the guide for how to
optimize each of these listings,but we also have a podcast and
(08:29):
a blog post about the GoogleBusiness Profile listing, and
you can find links to those inour show notes.
What we're not doing today iswalking through the process of
setting up and optimizing eachof these listings.
I just want you to be aware ofeach of these listings and make
sure that you take some timethis week to follow those guides
(08:50):
that will walk you through,step by step, how to claim those
listings and how to optimizethem.
Once you have claimed yourGoogle Business Profile listing
and optimized it, the next onethat I want you to claim and
optimize is your Bing Places forBusiness.
This is the Bing search engine.
(09:13):
It's their version of theGoogle Business Profile listing.
Now, what's interesting here iswe all know how important your
Google reviews are, for Googleright, so important.
But for a couple of thelistings that we're talking
(09:36):
about today, you don't collectreviews for those specific
listings.
So, for example, the BingPlaces for Business, the reviews
from there get pulled fromFacebook, yelp and other sources
.
So as we go through and talkabout each of the listings, yelp
(09:59):
will be the last one that wetalk about, and I know that a
lot of people have a love-haterelationship with Yelp.
But I think after listening tothis episode, you'll see why
it's important to spend sometime on Yelp, even if you don't
feel like Yelp provides you withquality patients or quality
leads or that you get anybusiness from it.
(10:21):
So stick around for that.
So once you've gone through,claimed and optimized your
Google Business Profile listing,then again you're going to move
to the Bing Places for Businesslisting.
For business listing, and youcan use the same exact
(10:43):
information for your Bing'splaces for business that you
used for your Google businessprofile listing.
In fact, at the time that I'mrecording this, you can actually
import your content from yourGoogle Business Profile listing
into your Bing Places forBusiness listing.
So, again for Bing Places, wehave a blog post that you can
(11:08):
find in the show notes.
Or again, you can grab thatlocal listings guide that's got
directions for all four of theselistings by visiting
propellyourcompanycom slashlocal dash listings.
Okay, so great, you've doneyour Google business profile
(11:30):
listing, which controls GoogleMaps.
You've hopefully claimed andoptimized your being places for
business listing.
Now let's talk about your AppleMaps listing, and if you
listened to the previous episodeof the Propel your Practice
podcast, we talked about whythis is so important.
(11:51):
So every single person that hasan iPhone, when they pick up
the iPhone and click on that mapicon, they're clicking on the
Apple Maps listing.
Person that has an iPhone, whenthey pick up the iPhone and
click on that map icon, they'reclicking on the Apple Maps
listing, the Apple Maps icon.
So much like how Google Mapspulls from your Google Business
(12:11):
Profile listing.
Apple Maps pulls from yourApple Business Connect place
card and, once again, thereviews get pulled from Yelp.
So you can see, even if youhave a love-hate relationship
with Yelp, why Yelp can be suchan important player in your
(12:38):
online presence.
Now, again, we're not goingthrough how to optimize and
claim each of these listings.
You can find that in the guideor the resources in the show
notes associated with thisepisode.
We have a podcast and we have adetailed blog post that walk
you through how to optimize yourApple Business Connect place
(13:00):
card.
That, again, is what controlsyour Apple Maps listing.
So, to round out, the collectionof the four important listings
online is one that we've alreadytalked about a few times here
and that's Yelp.
And I get it, a lot of clinicowners that I speak to hate Yelp
(13:22):
or they think it's BS or it'sreally not a big deal.
But here is the big deal.
As we've just talked about, thereviews that you have on Yelp
will show on Bing and on Apple.
Yelp will show on Bing and onApple.
So if you don't have anyreviews on Yelp, make sure that
(13:42):
you set some time aside to startcollecting some of those
reviews For Yelp.
We also have a podcast thatwalks you through exactly how to
claim and optimize your listing, and we have that local
listings guide that will walkyou through exactly how to claim
and optimize your listing, andwe have that local listings
guide that will walk you throughclaiming and optimizing each of
(14:05):
the listings we talked abouttoday.
You can grab that by visitingpropellyourcompanycom slash
local dash listings.
Take some time this week to gothrough and optimize each of
your listings again, startingwith your Google Business
Profile listing, and make a planto start collecting reviews if
(14:30):
you haven't already on yourGoogle Business Profile listing,
your Yelp listing, and extracredit if you try to get a few
reviews on your Facebook page ifyou don't already have some
reviews on your Facebook listing, because, as we mentioned
(14:51):
before, the Yelp reviews getpulled to Bing Places and your
Apple Maps listing.
But also your Bing Places forBusiness listing will showcase
your reviews that you have onyour Facebook page.
If you've enjoyed this episode,please be sure to share it with
(15:12):
a friend, a colleague or leavea review, and if you have any
suggested topics for upcomingepisodes, please be sure to send
me a DM on Instagram.
You can find us atpropellyourcompanycom.
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