Are You Getting Patients from AI-Powered Searches? Your Competition Is | Ep. 126

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.

In this episode, you’ll discover:

• How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
• The top signals AI looks for when deciding who makes the list
• Simple actions you can take to ensure your clinic is part of the conversation — not left out of it

Whether you run a chiropractic office, physical therapy clinic, med spa, or any other healthcare practice, this is your roadmap to getting found in AI-powered searches, Google Search, and Google Maps.

Don’t wait for your competitors to take the lead. Learn how to show up where patients are searching today.

Episode webpage, blog, and show notes: https://propelyourcompany.com/ai-powered-searches/ 

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Episode Transcript

Speaker 1 (00:00):
Imagine this A potential patient is looking for
help with their back pain.
They open chat, gpt or anotherAI tool and type find me, the
best chiropractor near me whospecializes in sports injuries.
The AI lists a few options andyour clinic isn't on the list

(00:22):
that patient.
They're gone and they'rebooking with your competitor
instead.
Ai-driven searches aren't thefuture.
They're here now and if you'renot showing up in them, you're
already losing patience withouteven realizing it.
Welcome to the Clinic MarketingPodcast, where we share

(00:44):
practical, no-nonsense marketingstrategies to help your clinic
attract the right patientswithout wasting time or money.
I'm your host, darci Sullivanfrom Propel Marketing and Design
.
Today we're diving into agame-changer AI-powered search.
It's reshaping how patientsfind healthcare providers like

(01:06):
you.
If you're still banking solelyon Google search or Google Maps,
you're missing a massiveopportunity.
Patients are turning to AI forrecommendations and if you're
not in those results, you'reinvisible to them.
Let's fix that.
Here's the thing.
Ai is changing how peoplediscover local businesses,

(01:27):
including clinics.
Traditionally, we thought aboutsearch in two main buckets
Google search, where someonetypes in chiropractor near me
and clicks through to a website.
Google maps, where they'relooking for directions, reviews
and contact info.
But now we have a third playerin the game AI-powered search

(01:50):
tools like ChatGPT, perplexity,grok, gemini, bing, copilot and
even AI Results inside Googleitself.
These tools don't just show alist of websites.
They summarize answers,recommend providers and often
pull in information from GoogleMaps, online reviews and your

(02:13):
website, all without thesearcher ever clicking through
to your site.
That means your visibility inAI recommendations isn't nice to
have anymore.
It's essential.
Here's how it's playing out inreal life.
Let's say someone is dealingwith recurring headaches.
They might start with a simpleGoogle search why do I keep

(02:37):
getting headaches?
That might lead them to a fewblog posts, maybe a YouTube
video, but then they hop into anAI tool and ask find a highly
rated chiropractor near me whospecializes in headache relief.
That AI tool uses Googlebusiness profile data, reviews

(02:59):
from Google and other sites,information from your website,
especially if it's welloptimized other online mentions
of your clinic.
From there it gives them threeto five names.
If yours isn't on that list,you've been filtered out before
the patient even knew youexisted.
And here's the kicker thisprocess often happens before

(03:24):
they ever book.
Patients are using a mix ofsearches Google search, google
Maps, ai queries, review, sitelookups.
By the time they call.
They've already been influencedby AI recommendations, whether
you've been in those results ornot.

(03:44):
Let's be blunt you can't competein a game you're not even
playing.
If your clinic isn't showing upin AI search results, you're
losing visibility to competitorswho've optimized for it.
You're missing out on patientswho never make it to traditional
search results.
Your online presence can startto look outdated compared to

(04:07):
more AI-optimized competitors.
And here's the thing AI searchis pulling heavily from the same
signals that improve yourrankings in Google Search and
Google Maps.
So if you're ignoring those,you're falling behind in both
worlds at the same time.
So how do you make sure AItools recommend you instead of

(04:29):
your competitors?
Here are five steps you cantake right now.
Supercharge your Google businessprofile.
Keep your name, address, phonenumber and hours 100% accurate
and consistent.
Write a keyword-richdescription that highlights your
specialties, for example,sports injury, chiropractic care

(04:52):
.
Add high-quality photos of yourclinic team and services.
Encourage and respond topatient reviews to build trust
and authority.
Make your website AI-friendly.
Use clear, conversationalcontent that answers patient
questions.
For example, how canchiropractic care help migraines

(05:14):
?
Create dedicated service pagesfor each specialty, optimized
with local keywords.
Ensure your site is mobilefriendly and loads quickly.
Ai tools prioritize userexperience.
Leverage content to showexpertise.
Write blog posts or frequentlyasked questions addressing

(05:37):
common patient concerns, forexample, top causes of back pain
.
Create short videos explainingyour services or patient success
stories.
Post on social media to boostyour online presence.
Ai tools scan these too.
Ensure consistency across theweb.

(05:57):
Check that your clinic's infois identical on Yelp,
healthgrades and otherdirectories.
Monitor and adapt Regularly.
Check your Google Analytics tosee how patients find you.
Experiment with new contentbased on trending patient
questions in your area.
Pro tip AI loves fresh,relevant content.

(06:21):
The more you show up as anauthority, the more likely AI
tools will recommend you.
Here's the bottom line.
Ai isn't replacing traditionalsearch yet, but it's becoming
part of the patient journey.
Whether you realize it or not,the clinics that act now will be

(06:42):
the ones that dominate those AIrecommendations in the months
and years to come.
That's it for today.
If you found this episodehelpful, please subscribe and
leave a quick review to helpother clinic owners discover the
show.
Until next time, keepoptimizing and stay ahead of the
competition.

(07:02):
Your next patient is alreadysearching.