End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? 

Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. 

If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.

Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/

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Episode Transcript

Speaker 1 (00:00):
Hello and welcome to this episode of the Clinic
Marketing Podcast.
I'm your host, Darcy Sullivanfrom Propel Marketing and
Desiring.
Today I am sharing with you 10tips to help you improve your Q4
marketing efforts, and it allstarts with tip number one.

(00:20):
Tip number one is to calendarout everything.
They do mean everything.
Q4 is filled with so manyholidays and special times,
obligations, travel, time offand, of course, there's always
going to be somebody that getssick.
So you want to make sure, ifyou plan to squeeze everything

(00:43):
on your to-do list in, that youleave some buffer room and that
you have everything calendaredout to make sure that you fit in
all of your obligations, timeaway from office, along with
everybody else's, so that youcan clearly reach your
objectives.

(01:04):
Tip number two amplify your 20.
You've probably heard of the80-20 rule, also known as the
Pareto principle.
As it applies to many things,it boils down to this Roughly
80% of the effects come from 20%of the causes.

(01:25):
Here are some examples 80% ofprofits come from 20% of
customers.
80% of sales come from 20% ofmarketing.
If you know that 20% thatdrives 80% of your sales, this
is the great time to double downon those efforts or at least

(01:47):
amplify them, because mostlikely they will head you
towards success.
Tip number three do somethingdifferent.
Q4 is a great time to try a newmarketing tactic that you
haven't tried before.
Tip number four put togetherholiday and end of the year
promotions.
These are great for seasonaloffers.

(02:09):
Also, keep in mind, one way tosave your time is to look back
at seasonal and holidaypromotions that you've used in
years past and repurpose them bysimply changing the date.
This also can aid in timesaving when it comes to social
media or email marketing, byrepurposing end of the year or

(02:31):
holiday promotions that you'veused in the past.
Tip number five, and alwaysimportant optimize your local
SEO.
You want to make sure that youupdate your Google business
profile for any adjustedseasonal hours or closings.
You want to make sure that youupdate your Google business
profile for any adjustedseasonal hours or closings.
You also want to make sure thatyou ensure that your name,

(02:52):
address and phone number areconsistent throughout all
citation sites.
You can learn more about thisby checking out our show notes,
where we give a link to ourrecent episode that we did all
about citations and onlinelistings.
Tip number six engage withexisting patients.

(03:12):
These can be end-of-yearcheckups or encouraging patients
to use remaining insurancebenefits.
Send out reminders for anyupcoming visits.
It's a great time to usepatient success stories or
testimonials in your marketingmaterials as well.
Tip number seven leveragesocial media.

(03:34):
Again, you can use this topromote any of the holiday or
seasonal promotions that youhave, along with those patient
stories that we talked aboutbefore.
It's a great time to repurposeany engaging content that you've
used in previous holidayseasons, and it could be time to
create new content.

(03:55):
Tip number eight focus onpartnerships and community
outreach.
We had a great episodespecifically about this earlier.
I'll include the link in theshow notes, but it's a great
time to collaborate with otherlocal businesses, and this will
help boost your visibility, bothonline and offline, if you

(04:16):
leverage it correctly.
Tip number nine make sure thatyou go ahead and put on your
calendar time to review and planfor next year.
We'll include a link to themarketing checkup that we have
on our website, which will helpyou.
Which leaves us to tip number10.
Be sure to visitpropelyourcompanycom and sign up

(04:38):
for our email list so that youcan receive bite-sized marketing
tips directly delivered to yourinbox.
You can also find us onInstagram at Propel your Company
.