June 2, 2025 • 14 mins
In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results.
Episode Webpage: https://propelyourcompany.com/google-ai-mode/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
, where we help clinic ownersjust like you grow your
visibility and book morepatients online.
Today we're diving intosomething brand new that's
shaking up how people use Googleand how it could directly
(00:23):
affect your SEO and local SEOefforts.
Google has started rolling outa new feature called AI Mode,
and, while it might soundfuturistic, it's already live
for many users and is only goingto become more prominent users
and is only going to become moreprominent.
(00:44):
So let's break down what AImode is, how it works and what
it means for your clinic'svisibility in Google search
results.
First off, let's clear the airhere Google AI mode is not the
same as AI overviews, althoughthey are connected.
(01:08):
Now, if you're going, what theheck is any of this you're
really talking about, darcy?
Don't worry.
Be sure to visit the websitepage that we have associated
with this episode, where you cangain links to where Google goes
into much more detail aboutboth Google AI mode and AI
(01:30):
overviews, along with a ton ofother resources.
But back to today's topic.
So AI overviews are thosesummaries you've probably seen
at the top of search results,where Google provides a quick,
ai-generated answer to yourquestion.
(01:52):
Ai Mode is a new interactiveexperience that users can toggle
on.
It was announced at Google IO2025 in late May of 2025 and is
powered by Google's Gemini 2.5model.
(02:12):
So what's different about it?
Well, ai mode lets users havefull conversations with Google
search, like chatting with anassistant, kind of like chat GPT
.
Instead of just typing in akeyword and scrolling through a
list of links, users can askfull, complex questions two to
(02:39):
three times longer than whatthey used to get summarized
answers, ask follow-up questionsand keep the interaction going.
So, again, it's kind of alittle like ChatGPT, but it's
baked into your search engineGPT, but it's baked into your
search engine.
Now here's the big deal for youas a clinic owner.
(03:07):
When someone searches forsomething like chiropractor near
me who treats sports injuriesand is open on weekends, ai mode
might skip the traditionalsearch results and give them an
accurate, summarized responsewith a few top recommendations.
If your business isn't part ofthat short list, you're
invisible in that search journey.
(03:29):
This is a shift.
Historically, local businesseslike yours relied on things like
the google three pack, thegoogle map three pack, that
you're used to seeing, a stronglocal seo presence and your
website content to rank well.
While all of that is absolutelystill important, dependent on
(03:54):
how people are searching, aimode takes a different direction
in favor of AI-generatedsummaries pulled from sources
like your Google BusinessProfile, listing, reviews,
directories like Healthgrades orYelp and, of course, your
(04:17):
website content.
If your website content isoutdated, vague or missing
entirely, you might not make thecut.
Even more importantly, the usermight never click through to
your website or your profilelisting at all.
(04:37):
They'll get what they need fromAI's answers and move on.
So now the question becomes howdo you stay visible in a world
where your potential patientsmight not actually make it to
your website or your onlinelisting?
Well, let's walk through anexample.
(04:59):
Let's say a prospective patientopens Google and types or uses
voice search to ask who's thebest chiropractor near me for
sports injuries that's open onSaturdays.
In the past, traditionally inGoogle, what they would see is
(05:20):
an adder to the local pack andthen organic results.
But now they have this option.
So we're not saying that we'reruling out traditional search at
all, but we are saying thatthey now also have this option
to click the AI mode, which thenmight display things
(05:41):
differently.
Here you would see threechiropractors near you that
specialize in sports injuries,that are open on Saturdays.
Let's say it's XYZ,chiropractic, wellness Plus and
Peak Performance Clinic.
These results are based on,again, those Google reviews,
business hours and serviceslisted on their profiles.
(06:03):
No scrolling, no clicking, justthe accurate, current
information.
Now imagine your clinic doesn'tshow up in that response, even
though you're open on Saturdaysand you treat sports injuries.
Why?
Well, it's because your Googlebusiness profile listing or your
(06:23):
website doesn't clearlyidentify and connect the dots
that allow Google to show you.
As a result, and that's a risk,but it's also an opportunity if
you take the right actions.
So what are the right actionsyou should be taking?
Listen, we talk a lot about SEOon this podcast and we have
(06:48):
tons of resources on our website, propelyourcompanycom.
Best SEO strategies that weteach are the same that we've
been teaching for a long time.
Things get tweaked a little bitbecause technology is changing
and this isn't anything new.
We saw this when we saw therise of voice SEO.
(07:11):
You know, I always give theexample back in the day.
You know, I always give theexample back in the day.
It used to be that if you weregoing to search online, you
would search very short keywordphrases, something like CEO of
Facebook, if you were trying tofigure out who the CEO of
(07:33):
Facebook is, whereas now youwould ask a complete question
like who is the CEO of Facebook?
This change came about whenvoice search started to grow and
now, with AI growing, we'recontinuing to see this.
So what does it mean?
Growing, we're continuing tosee this.
(07:55):
So what does it mean?
Well, it means you need to givean extra layer to your SEO so
that you're able to rank in AIsearches and so that Google
understands.
All this really truly is doingis making sure that Google truly
understands your offering andyour business model.
That's it.
That's all we're doing ismaking it very crystal clear who
(08:16):
you serve, how you help them,what you do when you do it and
the case of open on Saturdays ornot.
So what do we want to do to makesure that you show up in AI
mode?
Well, right now, here are thetop things that I would focus on
.
If I were you, I would doubledown on your Google business
(08:38):
profile listing.
We have tons of resources onthe website when it comes to how
to optimize your Googlebusiness profile listing.
Again, we'll include those inthe show notes on the website
episode page associated withthis video.
But this is critical.
You want to make sure that yourprofile is completely filled
out, that it has accurateinformation for your business,
(09:02):
including your business hoursand weekends if applicable.
That your services are listedthere, that you have actually
physically added the servicesunder the services section,
along with descriptions, andthat you're answering common
patient questions in the Q&Asection.
That you're using keywords,naturally, that you're not
(09:26):
trying to shove them in there,but you are including them.
Ai mode pulls a lot of itslocal data from your profile, so
make sure it reflects the bestof what you offer.
Next, you want to focus onnatural, helpful content.
Again, this is not keywordstuffing.
(09:46):
Instead, we're creating qualitycontent.
You're not just going to chatGPT and saying, hey, chat GPT,
write me tons of content aroundthis specific topic.
No, you're creating valuablecontent.
You're answering real patients'questions.
You're adding blog posts toyour website.
(10:08):
You've got really built outspecific services pages.
Maybe even you have an FAQsection on your website.
You've got really built outspecific services pages.
Maybe even you have an FAQsection on your website and
we'll include a link that we didto a podcast episode.
I recorded a couple of weeksago about FAQs Also, that you're
using a conversational tone andyou're speaking the way people
(10:29):
would search Think what causessciatica, or can chiropractic
care help with runner's knees?
And answer those questions onyour site clearly Not those
specific questions, butquestions that pertain to
questions your target audienceis searching for.
You also want to strengthenyour local signals, so you want
(10:51):
to make sure that your name,address and phone number, also
known as NAP, are consistentthroughout the web.
So check local directories likeYelp, healthgrades, chamber of
Commerce sites all of those corelistings, to make sure that
your information is listedaccurately.
(11:12):
Encourage reviews.
Another thing is to just simplystay informed.
So I would say, if there was onetask that I would suggest that
you do later this week is, takefive minutes out of your day and
go to Google.
Do a couple of searches thatyou feel like you should show up
(11:32):
for.
Do them in your traditionalsearch and then do them in AI
mode.
See how it displays informationdifferently.
If you're a chiropractor, maybeyou type in chiropractor near
me in both of them, or bestchiropractor near me, or best
sports injury chiropractor nearme.
(11:53):
Pick more than one search phrase.
Sometimes I think people gethung up on just wanting to rank
for one keyword phrase, and it'simportant that you search for
more than one keyword phrasebecause people are using more
than one keyword phrase.
And it's important that yousearch for more than one keyword
phrase because people are usingmore than one keyword phrase to
find you, to find yourcompetition, to search online.
So make sure you give a coupleminutes of your next week to
(12:17):
just play around with this andsee how it shows information.
Ai mode is changing how peopleuse Google and for clinic owners
, this means visibility willdepend more on than just ranking
for a number one keyword andshowing up in that local map
(12:39):
pack section.
It's about providing clear,helpful, specific content,
making sure Google can easilyunderstand and trust the
information you're providing,being proactive instead of being
reactive.
This shift might seem a littlebit intimidating, but it's a
(12:59):
huge opportunity, especially forthose of you already investing
in SEO and content marketing.
And if you're not sure where tostart, please visit
propelyourcompanycom and book adiscovery call.
We would love to help you out.
That's it for today's episode.
Welcome back to the Clinic Marketing Podcast.
I'm your host, darci Sullivanfrom Propel Marketing and Design
, where we help clinic ownersjust like you grow your
visibility and book morepatients online.
Today we're diving intosomething brand new that's
shaking up how people use Googleand how it could directly
(00:23):
affect your SEO and local SEOefforts.
Google has started rolling outa new feature called AI Mode,
and, while it might soundfuturistic, it's already live
for many users and is only goingto become more prominent users
and is only going to become moreprominent.
(00:44):
So let's break down what AImode is, how it works and what
it means for your clinic'svisibility in Google search
results.
First off, let's clear the airhere Google AI mode is not the
same as AI overviews, althoughthey are connected.
(01:08):
Now, if you're going, what theheck is any of this you're
really talking about, darcy?
Don't worry.
Be sure to visit the websitepage that we have associated
with this episode, where you cangain links to where Google goes
into much more detail aboutboth Google AI mode and AI
(01:30):
overviews, along with a ton ofother resources.
But back to today's topic.
So AI overviews are thosesummaries you've probably seen
at the top of search results,where Google provides a quick,
ai-generated answer to yourquestion.
(01:52):
Ai Mode is a new interactiveexperience that users can toggle
on.
It was announced at Google IO2025 in late May of 2025 and is
powered by Google's Gemini 2.5model.
(02:12):
So what's different about it?
Well, ai mode lets users havefull conversations with Google
search, like chatting with anassistant, kind of like chat GPT
.
Instead of just typing in akeyword and scrolling through a
list of links, users can askfull, complex questions two to
(02:39):
three times longer than whatthey used to get summarized
answers, ask follow-up questionsand keep the interaction going.
So, again, it's kind of alittle like ChatGPT, but it's
baked into your search engineGPT, but it's baked into your
search engine.
Now here's the big deal for youas a clinic owner.
(03:07):
When someone searches forsomething like chiropractor near
me who treats sports injuriesand is open on weekends, ai mode
might skip the traditionalsearch results and give them an
accurate, summarized responsewith a few top recommendations.
If your business isn't part ofthat short list, you're
invisible in that search journey.
(03:29):
This is a shift.
Historically, local businesseslike yours relied on things like
the google three pack, thegoogle map three pack, that
you're used to seeing, a stronglocal seo presence and your
website content to rank well.
While all of that is absolutelystill important, dependent on
(03:54):
how people are searching, aimode takes a different direction
in favor of AI-generatedsummaries pulled from sources
like your Google BusinessProfile, listing, reviews,
directories like Healthgrades orYelp and, of course, your
(04:17):
website content.
If your website content isoutdated, vague or missing
entirely, you might not make thecut.
Even more importantly, the usermight never click through to
your website or your profilelisting at all.
(04:37):
They'll get what they need fromAI's answers and move on.
So now the question becomes howdo you stay visible in a world
where your potential patientsmight not actually make it to
your website or your onlinelisting?
Well, let's walk through anexample.
(04:59):
Let's say a prospective patientopens Google and types or uses
voice search to ask who's thebest chiropractor near me for
sports injuries that's open onSaturdays.
In the past, traditionally inGoogle, what they would see is
(05:20):
an adder to the local pack andthen organic results.
But now they have this option.
So we're not saying that we'reruling out traditional search at
all, but we are saying thatthey now also have this option
to click the AI mode, which thenmight display things
(05:41):
differently.
Here you would see threechiropractors near you that
specialize in sports injuries,that are open on Saturdays.
Let's say it's XYZ,chiropractic, wellness Plus and
Peak Performance Clinic.
These results are based on,again, those Google reviews,
business hours and serviceslisted on their profiles.
(06:03):
No scrolling, no clicking, justthe accurate, current
information.
Now imagine your clinic doesn'tshow up in that response, even
though you're open on Saturdaysand you treat sports injuries.
Why?
Well, it's because your Googlebusiness profile listing or your
(06:23):
website doesn't clearlyidentify and connect the dots
that allow Google to show you.
As a result, and that's a risk,but it's also an opportunity if
you take the right actions.
So what are the right actionsyou should be taking?
Listen, we talk a lot about SEOon this podcast and we have
(06:48):
tons of resources on our website, propelyourcompanycom.
Best SEO strategies that weteach are the same that we've
been teaching for a long time.
Things get tweaked a little bitbecause technology is changing
and this isn't anything new.
We saw this when we saw therise of voice SEO.
(07:11):
You know, I always give theexample back in the day.
You know, I always give theexample back in the day.
It used to be that if you weregoing to search online, you
would search very short keywordphrases, something like CEO of
Facebook, if you were trying tofigure out who the CEO of
(07:33):
Facebook is, whereas now youwould ask a complete question
like who is the CEO of Facebook?
This change came about whenvoice search started to grow and
now, with AI growing, we'recontinuing to see this.
So what does it mean?
Growing, we're continuing tosee this.
(07:55):
So what does it mean?
Well, it means you need to givean extra layer to your SEO so
that you're able to rank in AIsearches and so that Google
understands.
All this really truly is doingis making sure that Google truly
understands your offering andyour business model.
That's it.
That's all we're doing ismaking it very crystal clear who
(08:16):
you serve, how you help them,what you do when you do it and
the case of open on Saturdays ornot.
So what do we want to do to makesure that you show up in AI
mode?
Well, right now, here are thetop things that I would focus on
.
If I were you, I would doubledown on your Google business
(08:38):
profile listing.
We have tons of resources onthe website when it comes to how
to optimize your Googlebusiness profile listing.
Again, we'll include those inthe show notes on the website
episode page associated withthis video.
But this is critical.
You want to make sure that yourprofile is completely filled
out, that it has accurateinformation for your business,
(09:02):
including your business hoursand weekends if applicable.
That your services are listedthere, that you have actually
physically added the servicesunder the services section,
along with descriptions, andthat you're answering common
patient questions in the Q&Asection.
That you're using keywords,naturally, that you're not
(09:26):
trying to shove them in there,but you are including them.
Ai mode pulls a lot of itslocal data from your profile, so
make sure it reflects the bestof what you offer.
Next, you want to focus onnatural, helpful content.
Again, this is not keywordstuffing.
(09:46):
Instead, we're creating qualitycontent.
You're not just going to chatGPT and saying, hey, chat GPT,
write me tons of content aroundthis specific topic.
No, you're creating valuablecontent.
You're answering real patients'questions.
You're adding blog posts toyour website.
(10:08):
You've got really built outspecific services pages.
Maybe even you have an FAQsection on your website.
You've got really built outspecific services pages.
Maybe even you have an FAQsection on your website and
we'll include a link that we didto a podcast episode.
I recorded a couple of weeksago about FAQs Also, that you're
using a conversational tone andyou're speaking the way people
(10:29):
would search Think what causessciatica, or can chiropractic
care help with runner's knees?
And answer those questions onyour site clearly Not those
specific questions, butquestions that pertain to
questions your target audienceis searching for.
You also want to strengthenyour local signals, so you want
(10:51):
to make sure that your name,address and phone number, also
known as NAP, are consistentthroughout the web.
So check local directories likeYelp, healthgrades, chamber of
Commerce sites all of those corelistings, to make sure that
your information is listedaccurately.
(11:12):
Encourage reviews.
Another thing is to just simplystay informed.
So I would say, if there was onetask that I would suggest that
you do later this week is, takefive minutes out of your day and
go to Google.
Do a couple of searches thatyou feel like you should show up
(11:32):
for.
Do them in your traditionalsearch and then do them in AI
mode.
See how it displays informationdifferently.
If you're a chiropractor, maybeyou type in chiropractor near
me in both of them, or bestchiropractor near me, or best
sports injury chiropractor nearme.
(11:53):
Pick more than one search phrase.
Sometimes I think people gethung up on just wanting to rank
for one keyword phrase, and it'simportant that you search for
more than one keyword phrasebecause people are using more
than one keyword phrase.
And it's important that yousearch for more than one keyword
phrase because people are usingmore than one keyword phrase to
find you, to find yourcompetition, to search online.
So make sure you give a coupleminutes of your next week to
(12:17):
just play around with this andsee how it shows information.
Ai mode is changing how peopleuse Google and for clinic owners
, this means visibility willdepend more on than just ranking
for a number one keyword andshowing up in that local map
(12:39):
pack section.
It's about providing clear,helpful, specific content,
making sure Google can easilyunderstand and trust the
information you're providing,being proactive instead of being
reactive.
This shift might seem a littlebit intimidating, but it's a
(12:59):
huge opportunity, especially forthose of you already investing
in SEO and content marketing.
And if you're not sure where tostart, please visit
propelyourcompanycom and book adiscovery call.
We would love to help you out.
That's it for today's episode.
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