If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.
You’ll discover:
- Why SEO matters for clinics
- The impact of skipping or pausing your SEO efforts
- How to boost visibility, attract qualified patients, and increase revenue
- A simple way to calculate how much money you may be leaving on the table
Whether you’re curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.
Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/
Send in your questions. ❤ We'd love to hear from you!
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Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
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📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
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- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
Episode Transcript
Hey there.
Can I ask you something?
How confident are you that yourclinic is showing up when
somebody searches chiropractornear me or sports massage in
your city, or whatever keywordphrases your potential patients
are searching?
If you're not sure, or if youknow you're not showing up where
(00:23):
you'd like to show up, here'sthe truth.
Every time a potential patientsearches and can't find you,
they're finding your competitorsand it's adding up fast.
Today, I want to talk to youabout the hidden cost of
ignoring SEO and, moreimportantly, what you stand to
gain if you actually invest init.
(00:44):
Today's episode is inspired by adetailed, long blog post that
includes some math equations tohelp you realize the true value
of SEO.
You can find it on our website,propellyourcompanycom.
It's called the Hidden Price ofIgnoring SEO.
What Clinics Lose Without it?
(01:05):
And it can be found in the shownotes.
Are you unknowingly handingyour competitions the thousands
of dollars in revenue everysingle month?
If your clinic isn't showing upin Google search maps or
AI-driven results, you're losingpatients guaranteed.
But here's the thing this isn'tabout spending more money on
(01:30):
ads.
It's about using SEO to getfound, get new patients and grow
your clinic sustainably.
I'm Darci Sullivan with theClinic Marketing Podcast and
again today we're diving intothe hidden price of ignoring SEO
and how to stop leaving moneyon the table.
(01:51):
Seo is a non-negotiable Listen.
Between 88 to 97% of patientsare using Google to find care.
If your clinic isn't optimizedfor search, it's not that
patients aren't looking.
They're finding yourcompetitors.
Seo isn't a nice to haveanymore.
(02:14):
It's a foundation of youronline presence and without it,
you're not standing still,you're falling behind.
Let me put this intoperspective regarding the real
cost of doing nothing.
Say, your average patient isworth $1,200 per year.
(02:35):
If you're losing just twopatients a month to competitors,
that's a $28,000 $800 annualloss, and this compounds year
over year.
Paid ads stop the moment youstop paying.
(02:55):
But SEO builds momentum.
It's an investment thatcontinues to bring in patients
long after the work is done.
Now let's flip the script.
Here's what happens when you doinvest in SEO.
You see a steady patient growth.
Even one new patient per monthcan add thousands to your yearly
(03:19):
revenue.
10 new patients that's thepotential.
Like the example we gave before, that could lead to an extra
$12,000 annually.
When you have a proven SEOstructure in place, you also
gain authority and trust.
Patients trust clinics thatrank high in search results.
(03:41):
A polished online presencebuilds credibility before they
even walk through your doors.
It helps you lower marketingcosts before they even walk
through your doors.
It helps you lower marketingcosts Once your SEO campaign
gains momentum.
You can rely less on expensiveads.
And I always like to talk aboutwhen you put SEO at the core,
(04:01):
very core of your marketingcampaign.
Then let's just say you'recreating quality content like
blog posts.
Well then, you have those topush out via social media.
You have content to push out toyour audience via email
newsletters.
It leads to all this additionaloverflow of marketing resources
(04:24):
that you have in addition tothe quality, amazing content on
your website.
It leads also to compoundingresults.
Every blog post, every backlinkand site improvement adds up,
bringing you in more leads overtime without increasing your
budget.
It also gives you a peace ofmind.
You are no longer worried aboutwhat if Google changes
(04:46):
something, because you have aplan in place.
Seo isn't just about clicks.
It's about creating a digitalfoundation that grows your
clinic.
Again, I encourage you to divedeep into that amazing blog post
we have called the Hidden Priceof Ignoring SEO.
(05:06):
What Clinics Lose Without it?
And again it can be found inthe show notes or by visiting
propellyourcompanycom.
If you're ready to stop handingpatients over to your
competitors, here are some nextsteps for you.
One you can sign up for our newfree webinar how to Dominate
Google Search, google Maps andAI-driven search results.
(05:29):
Without stress or ad spend,you'll walk away with actionable
steps to boost your visibility.
You can do that by checking outthe link in the show notes or
by visitingpropellyourcompanycom.
You can also book a freediscovery call if you're
interested in learning moreabout our DIY program.
(05:50):
Are done with you services orare done for you SEO and website
services.
Don't let doing nothing costyou another year of growth.
Visit propellyourcompanycom tosign up for that webinar or book
a discovery call.
Let's take your clinic fromunfindable to unstoppable.
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