June 5, 2025 • 13 mins
How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings
Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign.
Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/
Send in your questions. ❤ We'd love to hear from you!
Propel Marketing & DesignImprove your online presence with local SEO. Grow your website traffic. Acquire new patients.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next
🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
Let's Stay Connected:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design and theClinic Marketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
It helps spread the word aboutthis podcast.
(00:22):
All right, let's get into theepisode.
Today we are talking about onespecific strategy for local SEO
and this is for your Googlebusiness profile listing.
Your Google business profilelisting is what controls your
(00:44):
Google Maps listing and whatused to be called your Google my
Business listing.
For this listing you have anopportunity to add images
(01:08):
profile listing.
You can add images to yourlisting and these images help
enhance your Google businessprofile listing.
So today we're going over acouple strategies involved
specifically with the photosthat you upload to your Google
business profile listing.
We have tons of additionalresources over on our website,
propilyourcompanycom, for how tooptimize your Google Business
(01:30):
Profile listing.
You can also do a search forpast episodes about your Google
Business Profile listing on thePropile your Practice podcast.
We've created some specificallyon creating Google posts and
overall Google businessstrategies for that listing.
(01:51):
But today we're talkingspecifically about the photo
strategy.
And why is this so important?
Well, according to Googlethemselves, listings that
include photos get 42% morerequests for directions on
Google Maps and 35% more websitevisitations.
(02:12):
That's important.
So is the user experience.
When somebody sees the photosof your business, it's going to
help them associate better withyour business.
It's going to help you buildtrust.
It's going to help you showcaseyour offerings and help you
engage better with your audience.
(02:33):
It's also going to help youwith your Google business
profile rankings.
So currently at the time ofrecording this.
So under the general images,which is one of the images
sections, there's multiple imagesections that we're going to
talk about, but under thegeneral image section, you're
currently allowed to have 25images.
(02:54):
So what does that mean?
If you want to add a 26th image, well, that means one of your
images is going to get replacedwith the newly added image.
So when you are uploading theseimages, there's a number of
things to consider.
We're going to go over whattypes of photos you should take,
the quality of photos.
When it comes to dimensions forany of these photos, I am going
(03:18):
to suggest that you Googlecurrent Google business profile
image sizes, because I want thispodcast to be a little bit more
evergreen, and I don't want togive you specific sizes and then
that they could change, so besure to Google the sizes before
you upload anything.
(03:39):
We are finding that there's adirect correlation between
images and searchability.
If you're a clinic owner,listening to this, most likely
you offer more than one type ofservice, and using these photos
is just another way that you cancommunicate with your target
audience that you offer morethan just one service.
(04:02):
So, tip number one do not Irepeat, do not use stock photos
in your images.
We want to make sure that yourimages truly match the services
that you offer and yourorganization.
You can use your phone you cantotally use your phone to take
(04:23):
these photos, but we want tomake sure that your photos are
of high quality.
When it comes to what photos touse, we suggest that you take
three to four exterior shots.
Now, this helps for a number ofdifferent reasons.
One we want these to be fromthree to four different angles,
(04:45):
different directions.
If you ever come into an issuewith your Google listing and
you're going to have to contactthem about anything, having
these exterior photos helps withthe legitimacy of your business
and it makes submitting aticket with Google easier.
Plus, we want to make sure thatwhen somebody is coming to your
(05:08):
location, that they're able tofind you with ease.
So take a look at what is andwhat isn't in the photos that
you're taking.
Meaning, I do the water bottlecheck.
If you're taking a photo inside, make sure that there aren't
random water bottles sitting out.
If you're taking a photo inside, make sure that there aren't
random water bottles sitting out.
If you're taking a photooutside, you know, maybe crop it
(05:29):
so that you're not seeing agarbage can if there's one of
those.
So just make sure that it's agreat representation of the
outside of your building foryour exterior shots and that
it's going to help somebody findyou with ease.
Next up, we have those interiorshots.
(05:49):
These are welcoming.
They show that the atmospherein your clinic is inviting.
We want to make sure thatthey're, again, high quality and
that they highlight the uniqueinterior design of your
establishment.
Maybe they showcase specificrooms that you have available.
(06:09):
Then we want to move to theproducts, the services that you
offer, even if these are staged.
Staged images are okay, butstock photos are not.
So if you're a chiropractor,that you have a staged photo of
you giving an adjustment ordoing a specific technique that
you offer.
(06:29):
You want to include those aswell.
So we talked about exteriorphotos.
We've talked about interiorphotos.
We've talked about photos thatreflect the services and the
products that you offer.
There's also staff photos thatyou can add to make sure that
(06:49):
everybody feels warm and welcomewhen they're meeting your team.
Again, I mentioned that you areallowed 25 images currently.
This could change directlyafter me recording this, but
currently in the general photosection, you are allowed 25
images.
So we've talked a little bitabout the general images, but
(07:12):
let's talk about some otherimages.
First up, you have your logo.
When you go to upload your logo, currently the recommendation
is to use a square image foryour logo, so keep that in mind
as you are uploading your logo.
Next, you have your cover.
This is your cover image.
(07:33):
Then we have the general imagesthat we already talked about
and lastly and I would have tosay this is almost even more
important than some of the otherphotos is that we have user
generated photos.
This is user generated content,meaning somebody else uploads it
(07:55):
on your behalf, and I like togive the Amazon example, where,
if I go to Amazon and I searchfor a product.
Example where, if I go toAmazon and I search for a
product, if you're like me, Inot only go to look at the
reviews, but then I go to lookat the pictures that the people
who left reviews have uploaded,because I tend to relate better
(08:16):
to those images than to thegeneral images that the owner of
the product uploaded to Amazon.
Well, it's the same thing whenit comes to your Google business
profile listing.
So Google loves user generatedcontent.
Now let's talk about this.
How do you get user generatedcontent?
(08:40):
Well, one strategy that you canuse for user-generated photos
is to have a QR code, maybelisted at your office, that
encourages people to take theseuser-generated images.
Or maybe they're from communityinvolvement.
Maybe you participated in ahealth fair or something like
(09:03):
that.
Again, adding images, theuser-generated photos.
Google loves those and theytruly do build trust.
Now, when it comes to theseuser-generated content, it's
really important to know that,as a business, you cannot remove
these images.
(09:23):
You can suggest an edit, butyou do not have control over
those images the way you havecontrol over your general images
.
That's something you reallywant to keep in mind.
Okay, I wanted to keep thisepisode nice and short, so I'm
just going to give you a couplemore tips and then we're going
(09:44):
to wrap things up.
If you feel like you do nothave enough photos, one thing
you can do is go to Canva andcreate a graphic that showcases
a testimonial.
And if you go to Canva, you canalso use Canva to resize your
images to make sure they are thecorrect size.
(10:06):
If you don't have Canva, it's afree graphics tool.
It's fantastic, love it, butyou can create a pretty graphic
that highlights a testimonial.
That is one option if you don'thave enough images.
Now, something people always askis well, how often should I be
uploading images?
Is this something I shouldupload once a week?
(10:28):
Is this something I shouldupload once a month, once a
quarter?
The cadence on which you uploadphotos is totally up to what
you have the capacity to do, butobviously, if there's something
that's outdated maybe it's apicture of your old clinic or a
service that you no longer offer, or there's a photo of a team
(10:48):
member that's no longerassociated with your
organization it's great toremove that content and replace
it with new.
But you do want to consideradding content or these images
quarterly, monthly would be moreideal, but again, it depends on
what you have the capabilityand capacity to do when you
(11:10):
upload an image.
Something that is important tonote is that it can take around
48 hours-ish give or take forGoogle to approve.
Some of them get approved a lotquicker than that and some of
them take a little longer.
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design and theClinic Marketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
It helps spread the word aboutthis podcast.
(00:22):
All right, let's get into theepisode.
Today we are talking about onespecific strategy for local SEO
and this is for your Googlebusiness profile listing.
Your Google business profilelisting is what controls your
(00:44):
Google Maps listing and whatused to be called your Google my
Business listing.
For this listing you have anopportunity to add images
(01:08):
profile listing.
You can add images to yourlisting and these images help
enhance your Google businessprofile listing.
So today we're going over acouple strategies involved
specifically with the photosthat you upload to your Google
business profile listing.
We have tons of additionalresources over on our website,
propilyourcompanycom, for how tooptimize your Google Business
(01:30):
Profile listing.
You can also do a search forpast episodes about your Google
Business Profile listing on thePropile your Practice podcast.
We've created some specificallyon creating Google posts and
overall Google businessstrategies for that listing.
(01:51):
But today we're talkingspecifically about the photo
strategy.
And why is this so important?
Well, according to Googlethemselves, listings that
include photos get 42% morerequests for directions on
Google Maps and 35% more websitevisitations.
(02:12):
That's important.
So is the user experience.
When somebody sees the photosof your business, it's going to
help them associate better withyour business.
It's going to help you buildtrust.
It's going to help you showcaseyour offerings and help you
engage better with your audience.
(02:33):
It's also going to help youwith your Google business
profile rankings.
So currently at the time ofrecording this.
So under the general images,which is one of the images
sections, there's multiple imagesections that we're going to
talk about, but under thegeneral image section, you're
currently allowed to have 25images.
(02:54):
So what does that mean?
If you want to add a 26th image, well, that means one of your
images is going to get replacedwith the newly added image.
So when you are uploading theseimages, there's a number of
things to consider.
We're going to go over whattypes of photos you should take,
the quality of photos.
When it comes to dimensions forany of these photos, I am going
(03:18):
to suggest that you Googlecurrent Google business profile
image sizes, because I want thispodcast to be a little bit more
evergreen, and I don't want togive you specific sizes and then
that they could change, so besure to Google the sizes before
you upload anything.
(03:39):
We are finding that there's adirect correlation between
images and searchability.
If you're a clinic owner,listening to this, most likely
you offer more than one type ofservice, and using these photos
is just another way that you cancommunicate with your target
audience that you offer morethan just one service.
(04:02):
So, tip number one do not Irepeat, do not use stock photos
in your images.
We want to make sure that yourimages truly match the services
that you offer and yourorganization.
You can use your phone you cantotally use your phone to take
(04:23):
these photos, but we want tomake sure that your photos are
of high quality.
When it comes to what photos touse, we suggest that you take
three to four exterior shots.
Now, this helps for a number ofdifferent reasons.
One we want these to be fromthree to four different angles,
(04:45):
different directions.
If you ever come into an issuewith your Google listing and
you're going to have to contactthem about anything, having
these exterior photos helps withthe legitimacy of your business
and it makes submitting aticket with Google easier.
Plus, we want to make sure thatwhen somebody is coming to your
(05:08):
location, that they're able tofind you with ease.
So take a look at what is andwhat isn't in the photos that
you're taking.
Meaning, I do the water bottlecheck.
If you're taking a photo inside, make sure that there aren't
random water bottles sitting out.
If you're taking a photo inside, make sure that there aren't
random water bottles sitting out.
If you're taking a photooutside, you know, maybe crop it
(05:29):
so that you're not seeing agarbage can if there's one of
those.
So just make sure that it's agreat representation of the
outside of your building foryour exterior shots and that
it's going to help somebody findyou with ease.
Next up, we have those interiorshots.
(05:49):
These are welcoming.
They show that the atmospherein your clinic is inviting.
We want to make sure thatthey're, again, high quality and
that they highlight the uniqueinterior design of your
establishment.
Maybe they showcase specificrooms that you have available.
(06:09):
Then we want to move to theproducts, the services that you
offer, even if these are staged.
Staged images are okay, butstock photos are not.
So if you're a chiropractor,that you have a staged photo of
you giving an adjustment ordoing a specific technique that
you offer.
(06:29):
You want to include those aswell.
So we talked about exteriorphotos.
We've talked about interiorphotos.
We've talked about photos thatreflect the services and the
products that you offer.
There's also staff photos thatyou can add to make sure that
(06:49):
everybody feels warm and welcomewhen they're meeting your team.
Again, I mentioned that you areallowed 25 images currently.
This could change directlyafter me recording this, but
currently in the general photosection, you are allowed 25
images.
So we've talked a little bitabout the general images, but
(07:12):
let's talk about some otherimages.
First up, you have your logo.
When you go to upload your logo, currently the recommendation
is to use a square image foryour logo, so keep that in mind
as you are uploading your logo.
Next, you have your cover.
This is your cover image.
(07:33):
Then we have the general imagesthat we already talked about
and lastly and I would have tosay this is almost even more
important than some of the otherphotos is that we have user
generated photos.
This is user generated content,meaning somebody else uploads it
(07:55):
on your behalf, and I like togive the Amazon example, where,
if I go to Amazon and I searchfor a product.
Example where, if I go toAmazon and I search for a
product, if you're like me, Inot only go to look at the
reviews, but then I go to lookat the pictures that the people
who left reviews have uploaded,because I tend to relate better
(08:16):
to those images than to thegeneral images that the owner of
the product uploaded to Amazon.
Well, it's the same thing whenit comes to your Google business
profile listing.
So Google loves user generatedcontent.
Now let's talk about this.
How do you get user generatedcontent?
(08:40):
Well, one strategy that you canuse for user-generated photos
is to have a QR code, maybelisted at your office, that
encourages people to take theseuser-generated images.
Or maybe they're from communityinvolvement.
Maybe you participated in ahealth fair or something like
(09:03):
that.
Again, adding images, theuser-generated photos.
Google loves those and theytruly do build trust.
Now, when it comes to theseuser-generated content, it's
really important to know that,as a business, you cannot remove
these images.
(09:23):
You can suggest an edit, butyou do not have control over
those images the way you havecontrol over your general images
.
That's something you reallywant to keep in mind.
Okay, I wanted to keep thisepisode nice and short, so I'm
just going to give you a couplemore tips and then we're going
(09:44):
to wrap things up.
If you feel like you do nothave enough photos, one thing
you can do is go to Canva andcreate a graphic that showcases
a testimonial.
And if you go to Canva, you canalso use Canva to resize your
images to make sure they are thecorrect size.
(10:06):
If you don't have Canva, it's afree graphics tool.
It's fantastic, love it, butyou can create a pretty graphic
that highlights a testimonial.
That is one option if you don'thave enough images.
Now, something people always askis well, how often should I be
uploading images?
Is this something I shouldupload once a week?
(10:28):
Is this something I shouldupload once a month, once a
quarter?
The cadence on which you uploadphotos is totally up to what
you have the capacity to do, butobviously, if there's something
that's outdated maybe it's apicture of your old clinic or a
service that you no longer offer, or there's a photo of a team
(10:48):
member that's no longerassociated with your
organization it's great toremove that content and replace
it with new.
But you do want to consideradding content or these images
quarterly, monthly would be moreideal, but again, it depends on
what you have the capabilityand capacity to do when you
(11:10):
upload an image.
Something that is important tonote is that it can take around
48 hours-ish give or take forGoogle to approve.
Some of them get approved a lotquicker than that and some of
them take a little longer.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com