October 23, 2025 • 27 mins
If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients.
In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn:
- How video content helps your website rank higher in Google search results
- 10 smart ways to use videos on your website to attract and convert more patients
- The difference between short-form and long-form videos—and when to use each
- Common video mistakes clinic owners make (and how to avoid them)
Whether you’re a chiropractor, physical therapist, acupuncturist, or clinic owner in another specialty, this episode will give you the inspiration and practical steps to make video work for your website and your business.
If you’re ready to turn video into one of your most powerful SEO tools, this episode is for you.
Episode webpage, blog post, and show notes: https://propelyourcompany.com/video-for-clinic-website/
Send in your questions. ❤ We'd love to hear from you!
NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.
Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads
https://propelyourcompany.com/learn
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hello and welcome to this episode.
(00:02):
I'm your host, Darcy Sullivanwith Propel Marketing and
Design.
Today we're talking about theright ways to incorporate videos
into your website.
We're going to go over how videohelps your website, SEO, search
engine optimization, and youroverall online presence.
(00:27):
We'll talk about 10 ways you canuse video on your website.
I'm going to give you examplesof how and where to use both
short videos and long videos.
We'll also go over some videoblunders.
These are common mishaps we seewhen it comes to clinic owners
(00:51):
using videos on their websites.
The examples that are going tobe given in this episode are for
healthcare organizations likechiropractors, physical
therapist, acupuncturist,physiotherapist, and other
clinic owners.
If you are a clinic owner, Ithink you're going to find true
(01:14):
value in this.
If you're not a clinic owner,keep on listening.
I really think you'll also findsome insight.
In fact, over the past fewweeks, I've had five people
write in asking about thequestions that I've included in
this episode.
(01:34):
What I've tried to do is groupall of the questions together
into one episode, which remindsme, if you have any questions
about SEO, content marketing, orhow to improve your website, be
sure to send them in viaInstagram.
(01:55):
You can find us at Propel YourCompany.
So let's start with theunderstanding of how adding
video to your website can helpyour SEO and the right way to go
about doing it.
First of all, adding video toyour website can help you with
(02:18):
search engine optimization andsearch engine visibility.
Google loves video, so youshould too.
Search engines love it when youinclude high-value videos on
your website.
Video content can be apowerhouse for improving your
website's SEO.
(02:39):
One of the main reasons for thisis that it increases your search
engine visibility.
Again, Google as well as othersearch engines love video and
place a high value on videocontent.
And they are more likely to showit in search results.
(03:03):
Video benefits SEO both directlyand indirectly.
Think about this Google ownsYouTube.
Don't you think that Googlewants to showcase content on
YouTube?
Yes, it does.
So we'll be talking about in acouple minutes why there's such
(03:27):
power in uploading your videosto YouTube and then showcasing
them on your website.
See, this means that not onlyyour video content itself will
be prioritized in the searchengines like Google, but it will
also positively impact theelements on your website.
(03:49):
Because again, remember, YouTubeis owned by Google.
So of course, Google would bemore likely to provide search
engine result pages that pointback to its own video hosting
platform.
So we always want to upload thevideo to YouTube first, then we
(04:13):
embed the video from YouTubeonto the website to increase
visibility.
A couple few big wonders that wesee here when it comes to
loading what video is peopleloading the video directly to
their websites.
(04:34):
What this is gonna do is one,slow down your website
dramatically, but it's alsogiving you the missed
opportunity of loading it toYouTube.
So what we want to do is load itto YouTube and then embed it on
our website.
Now, we're not gonna be able togo into detail on this episode
(04:57):
about how to optimize videos forSEO on YouTube.
We'll save that for anotherepisode.
But because I don't want toleave you hanging, be sure to
check out the show notes forthis episode where I will
include a link to grab ourYouTube SEO guide.
(05:18):
So again, be sure to check outthe show notes for that
resource.
But again, when you load thevideo to YouTube, you want to
follow best SEO practices, andyou can grab that guide to guide
you along, but we want to makesure that we're naming it
properly, that we're giving it adescription.
(05:40):
And doing these basic steps ofstarting from scratch and
optimizing the video is gonnagive you a better online
position.
So the approach not only ensuresoptimal video performance, but
it also allows you to organizeyour videos effectively.
(06:03):
And you can do this by groupingthem into playlists on YouTube.
And you this will help you guideyour viewers through curated
video experiences.
Now keep listening because lateron we're gonna talk about the
power of these playlists and whythey're so important.
(06:25):
So another element of why andhow videos on your website help
with SEO is they create a betteruser experience.
User experience is theexperience that your user, your
website user, has when they cometo your website.
(06:45):
One way it does this is if youhave amazing video and people go
to your website and they pushplay on that video, they're
gonna spend more time on yourwebsite.
We call this dwell time, howlong somebody dwells or stays on
your website.
This is a direct indicator toGoogle and those other search
(07:05):
engines that you are, in fact,an authority figure and that
your website provides contentthat people love.
Therefore, Google and the othersearch engines will be more
likely to serve up your websitewhen people are searching for
related keyword terms.
(07:26):
Now, it also helps create thatno, like, and trust factor.
Plus, it's easy to use, right?
We have such short attentionspans these days, and being able
to press play is one easy wayfor people to get to know your
content.
(07:46):
So let's go over a couple of thedo's and the don'ts.
We already talked about to besure to embed your video from
YouTube, not load it directly toyour website.
We want to make sure that youdon't have autoplay on.
And think about this.
What if I am sitting at acubicle and I am going to a
(08:10):
chiropractor's website because Ineed to book an appointment or
I'm searching for a chiropractornear me and I see a video, but
it's on autoplay, and all of asudden you hear the music or the
people talking, and you're noteven supposed to be searching
outside of work-related items,right?
So we do not want to haveautoplay on.
(08:32):
We also want to be sure that wehave taken into consideration
our target audience.
Meaning, in the example I justgave, let's just say you're a
chiropractor and that for themost part, when people come to
see you for the first time, theyhave back pain, neck pain,
headaches.
(08:53):
Okay, let's talk about headachesfor a minute.
If somebody is coming to yourwebsite and they have a
headache, we do not want to makethat headache worse.
I've many a time seen clinicwebsites where they're
showcasing video in the herosection on their homepage, and
(09:14):
there's all this fast, crazymovement.
And all of a sudden, if you havea headache, you just made it
worse.
If your goal is to make somebodyfeel better, you don't want to
make them feel worse by seeingcrazy video playing on your
website.
So keep that in mind.
And like I said, we're gonna goover some specific ways you can
(09:37):
use website in or you can usevideo on your website, but we do
also want to keep in mind waysthat you should not.
Okay, are you ready?
Let's dive in.
The first example is to create ageneral introduction or a meet
the company video.
This type of video can go onyour home page or on your about
(10:01):
page.
It could also go on what I wouldcall a general services page.
Now, when we talk about usingvideo on your website, I'm gonna
give you these examples, butkeep in mind you can take one
video and use it in multiplelocations.
In the example that I just gave,again, it might make sense for a
(10:23):
company or an introduction videoto be in more locations than
just on one page.
But in general, yourintroduction or your Meet the
Company video usually ends up onyour homepage or on your about
page.
As I mentioned before, typicallyI do not suggest that you put it
in the hero section of yourhomepage.
(10:45):
That's on the top of yourhomepage, what we call above the
fold.
I would move that video downbelow that section.
Again, that gives you theopportunity as soon as somebody
lands on your website that theysee the text before they push
play to know that they're in theright place and that your
offering matches what they'researching for.
(11:08):
Now, number two, the second way,I've got a couple different ways
that you can incorporate this.
And this is to create a videolibrary.
Now, what we don't want to dowith this is go over a board and
put 40 videos on one page.
(11:29):
That's too much.
So a couple examples that youcould do for this.
Remember how we talked aboutearlier where you had created
playlists on your YouTubechannel.
What you could then do is groupyour videos.
So let's go to that example of achiropractor.
(11:52):
Maybe you have a playlist aboutstretches for back pain.
Maybe you have a playlist aboutstretches for your neck.
Maybe you have a playlist aboutstretches before running.
And what you could do is takeone of those key videos and
mention that it's in the videoseries, and then just include
(12:13):
links to the other videos.
So you would only really embedone video per series.
Or what we've done before iswe've taken some of the most
popular videos and embeddedthose, and then for other
videos, just included linksdirectly to the YouTube videos.
(12:35):
Again, this is just another waythat you can incorporate video
on your website.
Next up, example three, youcould showcase a specific
service or technique.
And this would go on thatspecific service or technique
(12:57):
page.
For example, let's say youwanted to showcase dry needling,
then that would make sense to goon your specific dry needling
page.
Now, what's important to note isthat as much as we love video,
you can't assume that somebodyis going to push play.
(13:19):
And I'll give the example.
(13:43):
And the assumption by thechiropractor was that they made
this amazing video so peoplewould just push play and watch
it.
But people aren't always goingto take that action.
So we do want to make sure thatwe include text around specific
videos to give them context sothat people know what they
(14:06):
include.
So we wouldn't just have a pageon your website that just has a
video.
There's no specific value addfor that.
And it's going to be really hardfor Google to rank that specific
page.
So, in the example that we gaveabout a specific service or
technique, let's say dryneedling, for a chiropractor,
(14:28):
you would still have informationabout what dry needling is in
the text, what it cures or whatyou use it, what paintings you
use it to relieve, and moredetails about it.
You wouldn't just embed thatvideo.
One thing that I also want tomention is that we want to keep
(14:52):
in mind that a lot of peoplewill be viewing the videos on
their phone.
Sometimes when you embed a videofrom YouTube, the formatting
might not look correct.
So you want to make sure thatbefore you push publish on a
(15:12):
page or a blog post thatincludes video, that you look at
it on multiple devices,including your phone, to make
sure that it displays properly.
If you're using WordPress,sometimes you might need to add
in another plugin to help formatthe video to make sure that it
(15:34):
does display correctly on yourphone.
Okay, next step.
I love this one.
Actually, I love this one somuch that we did a free training
a while back.
It was a limited time trainingthat if you signed up, you got
(15:54):
to watch it.
And then we included it in abonus in our Ready Set Rank
program.
And that is to take one videoand to turn it into a blog post.
And there's a specific formatthat we kind of walk through
with that, where you're pullingkey elements out and you're
(16:14):
giving information and againcontext around the video and
then including the transcriptbelow it.
This process has worked reallywell for a lot of clinic owners
that I know.
And again, if you're a member ofour DIY program, Ready Set Rank,
you'll find that under theblogging section.
(16:37):
It's called How to Turn a SimpleVideo Into an SEO-friendly blog
post.
And if you are not a member ofthat program and you're
interested in learning more, youcan visit propelyourcompany.com
and look for Ready Set Rank orsend in any questions you have
about that.
(16:57):
But in that process, what we'redoing is we're taking one single
video and we're not justplopping it into a blog post.
We're including content aroundit to create a really amazing
blog post that again alsoincludes your video.
Okay, number five, it's aspin-off of the last one, and
(17:19):
that's to combine multiplevideos into one single blog
post.
And that free training that Imentioned in the, or that bonus
training, I guess you would callit now, that I mentioned in the
last one.
So if you do have access to thatvideo, we talk about how to do
this, but it's to combinemultiple videos into one blog
(17:43):
post.
And for this, I would suggestmaybe three to four videos,
really no more than five.
And an example of this might bethree stretches for fill in the
blank, right?
So then maybe you've got astretch for each one.
(18:03):
Three stretches to perfect,three stretches to prepare for
the best run of your life.
And then in this, you would doan introduction.
You would again have content,context around the videos.
In this example, you don't needto include a transcript because
hopefully you're going intoenough detail that you're really
(18:24):
creating a robust blog post thathas enough text on it.
And again, it's highlightingthose three videos.
So in this example, you would doan introduction and then you
would be like number one, andyou would embed that video, give
some description with it.
Number two, embed that video,description, three, embed that
(18:46):
video, description, and then doa conclusion with a call to
action.
We did really one of my favoritepodcasts, because I think it's
really important, is the podcastepisode, and I don't remember
the number, but I'll include itin the show notes was the
anatomy of an SEO-friendly blogpost or is called something
(19:09):
similar to that.
Again, we'll include that in theshow notes.
But that's a really greatresource if you're looking to do
a multiple video blog post.
Check that one out.
Or the example before of thissingle blog post.
It still gives you the greatformat for how to put together a
blog post like that.
Okay, number six, testimonials.
(19:32):
We love testimonials.
Now, I usually suggest that youdon't just create a testimonials
page and plop all yourtestimonials on there.
Again, context is key, myfriend.
So with testimonials, considerwhat the testimonial is about
and then put it on the properpage.
(19:53):
So if it's a testimonial about aspecific service, it should go
on that specific services page.
If it's a testimonial about aspecific condition, it should go
on that specific condition page.
Okay, next app, number seven.
This one isn't necessarily SEOfriendly, but I think you'll
(20:16):
like it.
You ready?
Use videos as a lead magnet.
In this example, maybe somebodygoes to your website and they
sign up for a series, right?
It could be about, again, let'sgo back to that running example.
Maybe you're in an area wherepeople are preparing for a
(20:38):
marathon and you want to sendthem a series of emails that
include links to videos allabout preparing for the marathon
in a way that's going to helpthem make sure that they stretch
properly and that they'reprepared in a way that also
highlights the services that youoffer.
(21:01):
So, what could you do?
Well, they sign up for thisemail series and you send them a
series of videos.
So, again, this is includingvideo, one way to integrate
video on your website, but youdon't necessarily even need to
have the videos embedded on yourwebsite and those be links that
(21:22):
you send in the email ballast.
You could just send them to yourdirectly to your YouTube page,
depending on how much textsupport you have.
But again, you could embed thoseon your website and send them
there.
Also, the same thing could bedone if you hosted a webinar and
you wanted to capture leads ondemand for the webinar.
(21:46):
Okay, next up, you couldinterview a team member.
This would be great for theabout page, is to have little
video interviews for specificindividuals that you wanted
highlighted on your website.
If you feel like you are notready for any of the solutions
(22:12):
that we already suggested forways to include video on your
website, I'm gonna give you twomore examples.
Okay, here we go.
First one, if you have YouTubevideos but you're not ready to
embed them on your website, whatyou could do is in the top menu
of your website, you could havea tab or drop-down tab under
(22:36):
resources that says videos thatlinks to your YouTube channel.
If you decide to do this,please, please, please have it
open up in a new window.
Again, this isn't a perfect waybecause of the fact that it
isn't helping with peoplestaying on your website watching
(22:57):
your videos, but I did want togive some examples for people
who aren't ready to include someof the other examples we
mentioned.
And lastly, I have a finalexample, and this is to leverage
promotional content provided byothers.
(23:18):
And I'm gonna give you twoexamples of this.
And again, this is like pushingthe easy button, right?
So, for example, if you're achiropractor and you have a
package with chiropra up, andthere are videos that they
provide that you want to embedon your website.
(23:39):
Or another example, here we'llstill stick with a chiropractor.
Let's say you just startedincorporating Shockwave and they
sent you over a promotionalvideo.
You could embed that on thatspecific page.
So now, when it comes to usingpromotional content or content
(24:02):
provided by others, of course,you don't want to use anything
that your direct competitionprovides, meaning that you're
not going to your directcompetitors' YouTube channel and
taking one of their stretchvideos or exercise videos and
including it on your website.
I think that's kind of obvious.
(24:23):
But there you have it.
And you can see how some ofthose videos would be short,
some would be long.
So you can use both short formatand long format when it comes to
videos.
Some other notes before we wrapup, you can again use the same
video in multiple locations aslong as it does add value.
(24:47):
Make sure that your videos arenot on autoplay.
In most cases, we absolutelywant to make sure that we
provide context and that thereis text around the video to help
with SEO.
And we want to make sure thatthe videos showcase correctly on
mobile.
(25:07):
If you have any questions, wewould love to hear from you.
You can reach out and find us onInstagram at
PropelYourCompany.com.
Hello and welcome to this episode.
(00:02):
I'm your host, Darcy Sullivanwith Propel Marketing and
Design.
Today we're talking about theright ways to incorporate videos
into your website.
We're going to go over how videohelps your website, SEO, search
engine optimization, and youroverall online presence.
(00:27):
We'll talk about 10 ways you canuse video on your website.
I'm going to give you examplesof how and where to use both
short videos and long videos.
We'll also go over some videoblunders.
These are common mishaps we seewhen it comes to clinic owners
(00:51):
using videos on their websites.
The examples that are going tobe given in this episode are for
healthcare organizations likechiropractors, physical
therapist, acupuncturist,physiotherapist, and other
clinic owners.
If you are a clinic owner, Ithink you're going to find true
(01:14):
value in this.
If you're not a clinic owner,keep on listening.
I really think you'll also findsome insight.
In fact, over the past fewweeks, I've had five people
write in asking about thequestions that I've included in
this episode.
(01:34):
What I've tried to do is groupall of the questions together
into one episode, which remindsme, if you have any questions
about SEO, content marketing, orhow to improve your website, be
sure to send them in viaInstagram.
(01:55):
You can find us at Propel YourCompany.
So let's start with theunderstanding of how adding
video to your website can helpyour SEO and the right way to go
about doing it.
First of all, adding video toyour website can help you with
(02:18):
search engine optimization andsearch engine visibility.
Google loves video, so youshould too.
Search engines love it when youinclude high-value videos on
your website.
Video content can be apowerhouse for improving your
website's SEO.
(02:39):
One of the main reasons for thisis that it increases your search
engine visibility.
Again, Google as well as othersearch engines love video and
place a high value on videocontent.
And they are more likely to showit in search results.
(03:03):
Video benefits SEO both directlyand indirectly.
Think about this Google ownsYouTube.
Don't you think that Googlewants to showcase content on
YouTube?
Yes, it does.
So we'll be talking about in acouple minutes why there's such
(03:27):
power in uploading your videosto YouTube and then showcasing
them on your website.
See, this means that not onlyyour video content itself will
be prioritized in the searchengines like Google, but it will
also positively impact theelements on your website.
(03:49):
Because again, remember, YouTubeis owned by Google.
So of course, Google would bemore likely to provide search
engine result pages that pointback to its own video hosting
platform.
So we always want to upload thevideo to YouTube first, then we
(04:13):
embed the video from YouTubeonto the website to increase
visibility.
A couple few big wonders that wesee here when it comes to
loading what video is peopleloading the video directly to
their websites.
(04:34):
What this is gonna do is one,slow down your website
dramatically, but it's alsogiving you the missed
opportunity of loading it toYouTube.
So what we want to do is load itto YouTube and then embed it on
our website.
Now, we're not gonna be able togo into detail on this episode
(04:57):
about how to optimize videos forSEO on YouTube.
We'll save that for anotherepisode.
But because I don't want toleave you hanging, be sure to
check out the show notes forthis episode where I will
include a link to grab ourYouTube SEO guide.
(05:18):
So again, be sure to check outthe show notes for that
resource.
But again, when you load thevideo to YouTube, you want to
follow best SEO practices, andyou can grab that guide to guide
you along, but we want to makesure that we're naming it
properly, that we're giving it adescription.
(05:40):
And doing these basic steps ofstarting from scratch and
optimizing the video is gonnagive you a better online
position.
So the approach not only ensuresoptimal video performance, but
it also allows you to organizeyour videos effectively.
(06:03):
And you can do this by groupingthem into playlists on YouTube.
And you this will help you guideyour viewers through curated
video experiences.
Now keep listening because lateron we're gonna talk about the
power of these playlists and whythey're so important.
(06:25):
So another element of why andhow videos on your website help
with SEO is they create a betteruser experience.
User experience is theexperience that your user, your
website user, has when they cometo your website.
(06:45):
One way it does this is if youhave amazing video and people go
to your website and they pushplay on that video, they're
gonna spend more time on yourwebsite.
We call this dwell time, howlong somebody dwells or stays on
your website.
This is a direct indicator toGoogle and those other search
(07:05):
engines that you are, in fact,an authority figure and that
your website provides contentthat people love.
Therefore, Google and the othersearch engines will be more
likely to serve up your websitewhen people are searching for
related keyword terms.
(07:26):
Now, it also helps create thatno, like, and trust factor.
Plus, it's easy to use, right?
We have such short attentionspans these days, and being able
to press play is one easy wayfor people to get to know your
content.
(07:46):
So let's go over a couple of thedo's and the don'ts.
We already talked about to besure to embed your video from
YouTube, not load it directly toyour website.
We want to make sure that youdon't have autoplay on.
And think about this.
What if I am sitting at acubicle and I am going to a
(08:10):
chiropractor's website because Ineed to book an appointment or
I'm searching for a chiropractornear me and I see a video, but
it's on autoplay, and all of asudden you hear the music or the
people talking, and you're noteven supposed to be searching
outside of work-related items,right?
So we do not want to haveautoplay on.
(08:32):
We also want to be sure that wehave taken into consideration
our target audience.
Meaning, in the example I justgave, let's just say you're a
chiropractor and that for themost part, when people come to
see you for the first time, theyhave back pain, neck pain,
headaches.
(08:53):
Okay, let's talk about headachesfor a minute.
If somebody is coming to yourwebsite and they have a
headache, we do not want to makethat headache worse.
I've many a time seen clinicwebsites where they're
showcasing video in the herosection on their homepage, and
(09:14):
there's all this fast, crazymovement.
And all of a sudden, if you havea headache, you just made it
worse.
If your goal is to make somebodyfeel better, you don't want to
make them feel worse by seeingcrazy video playing on your
website.
So keep that in mind.
And like I said, we're gonna goover some specific ways you can
(09:37):
use website in or you can usevideo on your website, but we do
also want to keep in mind waysthat you should not.
Okay, are you ready?
Let's dive in.
The first example is to create ageneral introduction or a meet
the company video.
This type of video can go onyour home page or on your about
(10:01):
page.
It could also go on what I wouldcall a general services page.
Now, when we talk about usingvideo on your website, I'm gonna
give you these examples, butkeep in mind you can take one
video and use it in multiplelocations.
In the example that I just gave,again, it might make sense for a
(10:23):
company or an introduction videoto be in more locations than
just on one page.
But in general, yourintroduction or your Meet the
Company video usually ends up onyour homepage or on your about
page.
As I mentioned before, typicallyI do not suggest that you put it
in the hero section of yourhomepage.
(10:45):
That's on the top of yourhomepage, what we call above the
fold.
I would move that video downbelow that section.
Again, that gives you theopportunity as soon as somebody
lands on your website that theysee the text before they push
play to know that they're in theright place and that your
offering matches what they'researching for.
(11:08):
Now, number two, the second way,I've got a couple different ways
that you can incorporate this.
And this is to create a videolibrary.
Now, what we don't want to dowith this is go over a board and
put 40 videos on one page.
(11:29):
That's too much.
So a couple examples that youcould do for this.
Remember how we talked aboutearlier where you had created
playlists on your YouTubechannel.
What you could then do is groupyour videos.
So let's go to that example of achiropractor.
(11:52):
Maybe you have a playlist aboutstretches for back pain.
Maybe you have a playlist aboutstretches for your neck.
Maybe you have a playlist aboutstretches before running.
And what you could do is takeone of those key videos and
mention that it's in the videoseries, and then just include
(12:13):
links to the other videos.
So you would only really embedone video per series.
Or what we've done before iswe've taken some of the most
popular videos and embeddedthose, and then for other
videos, just included linksdirectly to the YouTube videos.
(12:35):
Again, this is just another waythat you can incorporate video
on your website.
Next up, example three, youcould showcase a specific
service or technique.
And this would go on thatspecific service or technique
(12:57):
page.
For example, let's say youwanted to showcase dry needling,
then that would make sense to goon your specific dry needling
page.
Now, what's important to note isthat as much as we love video,
you can't assume that somebodyis going to push play.
(13:19):
And I'll give the example.
(13:43):
And the assumption by thechiropractor was that they made
this amazing video so peoplewould just push play and watch
it.
But people aren't always goingto take that action.
So we do want to make sure thatwe include text around specific
videos to give them context sothat people know what they
(14:06):
include.
So we wouldn't just have a pageon your website that just has a
video.
There's no specific value addfor that.
And it's going to be really hardfor Google to rank that specific
page.
So, in the example that we gaveabout a specific service or
technique, let's say dryneedling, for a chiropractor,
(14:28):
you would still have informationabout what dry needling is in
the text, what it cures or whatyou use it, what paintings you
use it to relieve, and moredetails about it.
You wouldn't just embed thatvideo.
One thing that I also want tomention is that we want to keep
(14:52):
in mind that a lot of peoplewill be viewing the videos on
their phone.
Sometimes when you embed a videofrom YouTube, the formatting
might not look correct.
So you want to make sure thatbefore you push publish on a
(15:12):
page or a blog post thatincludes video, that you look at
it on multiple devices,including your phone, to make
sure that it displays properly.
If you're using WordPress,sometimes you might need to add
in another plugin to help formatthe video to make sure that it
(15:34):
does display correctly on yourphone.
Okay, next step.
I love this one.
Actually, I love this one somuch that we did a free training
a while back.
It was a limited time trainingthat if you signed up, you got
(15:54):
to watch it.
And then we included it in abonus in our Ready Set Rank
program.
And that is to take one videoand to turn it into a blog post.
And there's a specific formatthat we kind of walk through
with that, where you're pullingkey elements out and you're
(16:14):
giving information and againcontext around the video and
then including the transcriptbelow it.
This process has worked reallywell for a lot of clinic owners
that I know.
And again, if you're a member ofour DIY program, Ready Set Rank,
you'll find that under theblogging section.
(16:37):
It's called How to Turn a SimpleVideo Into an SEO-friendly blog
post.
And if you are not a member ofthat program and you're
interested in learning more, youcan visit propelyourcompany.com
and look for Ready Set Rank orsend in any questions you have
about that.
(16:57):
But in that process, what we'redoing is we're taking one single
video and we're not justplopping it into a blog post.
We're including content aroundit to create a really amazing
blog post that again alsoincludes your video.
Okay, number five, it's aspin-off of the last one, and
(17:19):
that's to combine multiplevideos into one single blog
post.
And that free training that Imentioned in the, or that bonus
training, I guess you would callit now, that I mentioned in the
last one.
So if you do have access to thatvideo, we talk about how to do
this, but it's to combinemultiple videos into one blog
(17:43):
post.
And for this, I would suggestmaybe three to four videos,
really no more than five.
And an example of this might bethree stretches for fill in the
blank, right?
So then maybe you've got astretch for each one.
(18:03):
Three stretches to perfect,three stretches to prepare for
the best run of your life.
And then in this, you would doan introduction.
You would again have content,context around the videos.
In this example, you don't needto include a transcript because
hopefully you're going intoenough detail that you're really
(18:24):
creating a robust blog post thathas enough text on it.
And again, it's highlightingthose three videos.
So in this example, you would doan introduction and then you
would be like number one, andyou would embed that video, give
some description with it.
Number two, embed that video,description, three, embed that
(18:46):
video, description, and then doa conclusion with a call to
action.
We did really one of my favoritepodcasts, because I think it's
really important, is the podcastepisode, and I don't remember
the number, but I'll include itin the show notes was the
anatomy of an SEO-friendly blogpost or is called something
(19:09):
similar to that.
Again, we'll include that in theshow notes.
But that's a really greatresource if you're looking to do
a multiple video blog post.
Check that one out.
Or the example before of thissingle blog post.
It still gives you the greatformat for how to put together a
blog post like that.
Okay, number six, testimonials.
(19:32):
We love testimonials.
Now, I usually suggest that youdon't just create a testimonials
page and plop all yourtestimonials on there.
Again, context is key, myfriend.
So with testimonials, considerwhat the testimonial is about
and then put it on the properpage.
(19:53):
So if it's a testimonial about aspecific service, it should go
on that specific services page.
If it's a testimonial about aspecific condition, it should go
on that specific condition page.
Okay, next app, number seven.
This one isn't necessarily SEOfriendly, but I think you'll
(20:16):
like it.
You ready?
Use videos as a lead magnet.
In this example, maybe somebodygoes to your website and they
sign up for a series, right?
It could be about, again, let'sgo back to that running example.
Maybe you're in an area wherepeople are preparing for a
(20:38):
marathon and you want to sendthem a series of emails that
include links to videos allabout preparing for the marathon
in a way that's going to helpthem make sure that they stretch
properly and that they'reprepared in a way that also
highlights the services that youoffer.
(21:01):
So, what could you do?
Well, they sign up for thisemail series and you send them a
series of videos.
So, again, this is includingvideo, one way to integrate
video on your website, but youdon't necessarily even need to
have the videos embedded on yourwebsite and those be links that
(21:22):
you send in the email ballast.
You could just send them to yourdirectly to your YouTube page,
depending on how much textsupport you have.
But again, you could embed thoseon your website and send them
there.
Also, the same thing could bedone if you hosted a webinar and
you wanted to capture leads ondemand for the webinar.
(21:46):
Okay, next up, you couldinterview a team member.
This would be great for theabout page, is to have little
video interviews for specificindividuals that you wanted
highlighted on your website.
If you feel like you are notready for any of the solutions
(22:12):
that we already suggested forways to include video on your
website, I'm gonna give you twomore examples.
Okay, here we go.
First one, if you have YouTubevideos but you're not ready to
embed them on your website, whatyou could do is in the top menu
of your website, you could havea tab or drop-down tab under
(22:36):
resources that says videos thatlinks to your YouTube channel.
If you decide to do this,please, please, please have it
open up in a new window.
Again, this isn't a perfect waybecause of the fact that it
isn't helping with peoplestaying on your website watching
(22:57):
your videos, but I did want togive some examples for people
who aren't ready to include someof the other examples we
mentioned.
And lastly, I have a finalexample, and this is to leverage
promotional content provided byothers.
(23:18):
And I'm gonna give you twoexamples of this.
And again, this is like pushingthe easy button, right?
So, for example, if you're achiropractor and you have a
package with chiropra up, andthere are videos that they
provide that you want to embedon your website.
(23:39):
Or another example, here we'llstill stick with a chiropractor.
Let's say you just startedincorporating Shockwave and they
sent you over a promotionalvideo.
You could embed that on thatspecific page.
So now, when it comes to usingpromotional content or content
(24:02):
provided by others, of course,you don't want to use anything
that your direct competitionprovides, meaning that you're
not going to your directcompetitors' YouTube channel and
taking one of their stretchvideos or exercise videos and
including it on your website.
I think that's kind of obvious.
(24:23):
But there you have it.
And you can see how some ofthose videos would be short,
some would be long.
So you can use both short formatand long format when it comes to
videos.
Some other notes before we wrapup, you can again use the same
video in multiple locations aslong as it does add value.
(24:47):
Make sure that your videos arenot on autoplay.
In most cases, we absolutelywant to make sure that we
provide context and that thereis text around the video to help
with SEO.
And we want to make sure thatthe videos showcase correctly on
mobile.
(25:07):
If you have any questions, wewould love to hear from you.
You can reach out and find us onInstagram at
PropelYourCompany.com.
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