September 22, 2025 • 17 mins
Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026.
Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/
🎉Additional Resources:
- Ready to DIY? Grab The Ready. Set. Rank! Complete SEO Toolkit for Clinics.
- Want coaching and accountability? Join the Ready. Set. Rank! Accelerator before spots close in early October.
- Need a GBP boost? Book a Google Business Profile Audit.
- Want full-service SEO done for you? Book a Discovery Call.
- Curious about AI and Google changes? Sign up for the free Clinic SEO Workshop.
Send in your questions. ❤ We'd love to hear from you!
NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.
Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
https://propelyourcompany.com/learn
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
- YouTube
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Picture this it's January 2026.
Your clinic, whether it'schiropractic, acupuncture,
physical therapy or anotherwellness specialty, is thriving.
Your phone's buzzing with newpatients where they're booking
online.
Your website's at the top ofGoogle and your Google business
(00:22):
profile listing is pulling inlocal patients every single day.
Now picture the opposite yourcompetitors are the ones showing
up everywhere online, whileyour clinic is stuck on page two
running last year's marketingcampaign.
That's a frustrating place tobe the difference.
(00:46):
A clear, strategic Q4 SEO plan.
Patients are searching rightnow on Google Maps through
AI-driven search tools and localdirectories, along with general
Google searches, for clinicsjust like yours.
(01:06):
And Q4 is your last big chancein 2025 to boost visibility,
attract new patients and setyour clinic up for a stronger
2026.
So let's make it count.
Hi, I'm Darci Sullivan fromPropel Marketing and Design and
(01:30):
you're listening to the ClinicMarketing Podcast, the show that
helps chiropractors,acupuncturists, physical
therapists, med spas and otherwellness practitioners and
clinic owners practitioners andclinic owners just like you grow
(01:50):
online with smart, practicalmarketing strategies, and today
we're mapping out your Q4 SEOplan.
We're going to talk about whyplanning matters so much, what
you should include in your planand the different options you
have to finish this year strongand roll into 2026 with momentum
(02:11):
.
So grab a cup of coffee or aglass of wine I'm not judging,
because this is important.
Here's the thing Q4 isn't justanother quarter.
It's a time crunch for clinics.
Patients are trying to use uptheir insurance benefits,
squeeze in appointments beforethe holidays, they have extra
(02:33):
seasonal related pains, or youhave some that are starting to
think ahead to their healthgoals for the new year.
If you're showing up wherethey're searching, you'll not
only fill your calendar, butyou'll also build a strong
patient pipeline for January andthe months that follow next
(02:56):
year.
And we've all seen how searchtrends shift.
The stuff people are lookingfor in October isn't the same as
what they're searching for inApril.
Maybe they're searchingchiropractic care for stress
relief or acupuncture forseasonal fatigue or physical
therapy for winter mobility.
(03:18):
Those are just some examples.
But if you're not planningahead, you're always playing
catch up.
Plus, search itself is changing.
It's changing fast BetweenGoogle algorithm updates,
google's search generativeexperience, ai, online searches
through AI tools like ChatGPT.
(03:41):
The way patients find clinicsis evolving, outdated, set it
and forget it.
Seo just won't cut it anymore.
That's why a Q4 plan isn'toptional.
It's your competitive edge.
All right, let's get practical.
(04:02):
What should actually go intoyour SEO plan?
First, you your website contentupdates.
Your website is your digitalfront door and in Q4, it's worth
making sure it's still doingits job.
(04:24):
This does not mean changingeverything to seasonal content
Although a little bit ofseasonal content, a blog post or
two, definitely could help butinstead think of it as a quality
check.
Start by looking at your topperforming pages, the ones
bringing in the most traffic orpatient inquiries.
(04:46):
Are they clear?
Are the calls to action obvious?
Are there any outdated detailsthat needed to be updated, like
your services or insuranceinformation?
What about the conditions youtreat?
Are they actually highlightedon your website?
Then look for easy wins.
Could your services pages be alittle clearer or more organized
(05:09):
?
More details added?
Are your meta titles anddescriptions aligned with what
people are searching for rightnow?
Is there an opportunity to addan FAQ section or internal links
to help visitors find what theyneed?
If you have the capacity, addingone or two fresh blog posts,
(05:32):
resources can help, but focus ontopics that have staying power.
Again, you can do a few holidayrelated topics, like holiday
stress relief tips, but alsoconsider going for evergreen
content like five ways.
(05:53):
Acupuncture improves sleep.
Content that is evergreen willhelp stand the test of time and
help deliver more traffic toyour website in q1 of next year
than something that only relatesto q4 of this year.
(06:13):
Then there's your GoogleBusiness Profile.
It has to be claimed andoptimized.
Your Google Business Profilelisting is what controls your
Google Maps listing and what alot of people still refer to as
Google my Business.
It is often the first thingpatients see, so don't let it
(06:33):
get stale.
Double check your informationfor accuracy, review suggested
edits, post updates or offerseach week and add fresh photos.
That one step alone can makeyou stand out from your
competitors.
Next step consistency across theweb.
Make sure your clinic's name,address and phone number match
(06:56):
everywhere online.
Add yourself to new directoriesor partner with local blogs and
events.
Even sponsoring a holidaywellness fair can get you a
valuable backlink, meaning thatlink is linking back to your
website.
And then we have AI searches.
(07:16):
This is a new one for this year, am I right?
Ai has been around for a bit,but now we are really starting
to see it get interesting.
Ai search tools are changingthe game.
Test how your clinic shows upin AI-driven results.
Add FAQs to your site to answerpatients' questions in a
(07:41):
conversational manner and startthinking about voice search, if
you haven't already.
People are literally talking totheir phones asking who's the
best chiropractor near me?
You want to be the answer tothat question.
Finally, track your progressBefore you start.
Write down your baselinetraffic, your keyword rankings
(08:04):
and how many new patients arecoming from SEO right now.
Set goals like a 20% boost inorganic traffic or 15 new
patient bookings per month, andcheck in weekly to see what's
working.
Okay, so you know why Q4matters and what to include, but
how do you actually make ithappen?
(08:25):
Here are some ways to takeaction, depending on your budget
and how hands-on you want to be.
If you're the type who likes totake control but still wants a
clear role, option one is theDIY route with expert guidance.
(08:52):
For this, we suggest ourprogram, the Ready Set Rank
Clinic SEO Toolkit.
If you're the type who likes totake control but still wants a
clear roadmap, this is for you.
The Ready Set Rank Clinic SEOToolkit is our DIY solution,
built specifically for clinics.
(09:13):
Think of this as a done-for-youroadmap to finally get your
clinics ranking higher on GoogleSearch and Google Maps.
It's specifically designed forclinics and it's designed so you
don't need to be an SEO expert.
Inside you'll find step-by-steplessons, checklists and
(09:35):
templates.
We walk through keywordresearch, website optimization
and building a content plan thatactually attracts patients.
You'll also learn how to claimand optimize your Google
business profile listing, earnmore five-star reviews and show
up for those near-me searches inyour area.
(09:55):
The toolkit even includesready-to-use website page
templates, blog post frameworksand a tech library, so you'll
get results no matter whatplatform your website is on.
It's everything you need toimplement a strong SEO plan on
(10:16):
your own without guessing, andit's built with acupuncturists,
chiropractors, physicaltherapists and other clinic
owners in mind.
If you're interested in thisprogram, you can visit
propellyourcompanycom and checkout the Ready Set Rank Clinic
SEO Toolkit.
If you love the idea of the DIYapproach, but you feel like you
(10:41):
need more accountability,coaching and feedback, then I
suggest option two.
Coaching and feedback.
Then I suggest option two,which is the Ready Set Rank
Accelerator program.
The first round of the Ready SetRank Accelerator program was
only open to people who werealready members of the Ready Set
Rank program.
Now this is a three-monthprogram where we dive in with a
(11:09):
one-on-one SEO strategy call toreview your website, your Google
business profile listing andyour current SEO plan.
We come up with a customized90-day action plan for your
clinic.
Then you get group livecoaching sessions to keep you on
track and answer any questionsyou might have.
(11:31):
Now, at the time that I'mrecording this, we're opening
this up for the October throughDecember, the Q4 era.
So if you're interested in that, please check out Ready Set
Rank Accelerator.
If you are not already acurrent member of Ready Set Rank
meaning you have access to theReady Set Rank clinic SEO
(11:54):
toolkit or you purchased itbefore it became that and it was
the Ready Set Rank chiropractorbundle then you now have the
option to join the acceleratorprogram and on the accelerator
page, down at the bottom of it,you will find a bundled package
that also includes the Ready SetRank program, and the reason
(12:17):
for that is the Ready Set Rankprogram offers you all of these
amazing templates andstep-by-step strategies that,
again, the Accelerator helpsignite and take to the next
level.
So you can check that out byvisiting Propel's website under
Programs the Ready Set RankAccelerator Program.
(12:40):
Now there's still more options.
Option three sometimes thebiggest wins come from your
Google business profile listing.
If it's incomplete, outdated,you're losing patience to your
competitor, and our Googlebusiness profile audit uncovers
issues and gives youpersonalized roadmap to fix them
(13:03):
.
You can also book a Googlebusiness profile audit by
visiting our website,propellyourcompanycom, and links
to all of these resources canbe found on the show notes or
episode webpage.
Now, if you're thinking, Idon't have time to do any of
this, I just want it handled onmy behalf, that's exactly what
(13:28):
we do at Propel.
Propel Marketing and Designoffers full service done for you
SEO.
We'll handle your websiteoptimization, your Google
business profile, your contentstrategy, everything so you can
focus on running your clinic.
If that sounds like the rightopportunity for you, I encourage
you to book a discovery call totalk about our full service SEO
(13:54):
options.
Now what if you're just curiousand you want to stay ahead of
the AI and Google changes?
Well, if you are curious aboutwhat's changing in AI, search
and Google algorithms, Iencourage you to join our free
SEO clinic workshop.
It's packed with Simplestrategies you can use right
(14:16):
away.
Q4 is your chance to finish thisyear strong and position your
clinic as the go-to choice inyour area, whether you're taking
the DIY route, joiningAccelerator, booking an audit or
handing over SEO directly to us.
The key is acting now, not inNovember or December, when it's
(14:42):
too late.
A Q4 SEO plan isn't just aboutgetting up.
It's about getting ahead andowning your local search results
.
A Q4 SEO plan isn't just aboutkeeping up or doing the bare
minimum and coasting throughoutthe rest of the year.
It's about getting ahead andowning your local search results
(15:05):
.
So let's recap your next steps.
If you want a DIY approach,grab the Ready Set Rank Clinic
SEO Toolkit.
If you want coaching andaccountability, join the Ready
Set Rank Accelerator programbefore spots close in early
October.
If your Google business profilejust needs a boost, book a
(15:26):
Google business profile audit.
If you want full service SEOdone for you, book a discovery
call.
And if you're curious about AIand Google changes, sign up for
our free clinic SEO training.
Pick the option that fits youbest, but do it before the end
of the month.
So your Q4 SEO plan is live andready to work for you.
(15:50):
Thanks for hanging out with meon the Clinic Marketing Podcast.
I'm Darci Sullivan from PropelMarketing and Design.
Let's make Q4 your best quarteryet.
Picture this it's January 2026.
Your clinic, whether it'schiropractic, acupuncture,
physical therapy or anotherwellness specialty, is thriving.
Your phone's buzzing with newpatients where they're booking
online.
Your website's at the top ofGoogle and your Google business
(00:22):
profile listing is pulling inlocal patients every single day.
Now picture the opposite yourcompetitors are the ones showing
up everywhere online, whileyour clinic is stuck on page two
running last year's marketingcampaign.
That's a frustrating place tobe the difference.
(00:46):
A clear, strategic Q4 SEO plan.
Patients are searching rightnow on Google Maps through
AI-driven search tools and localdirectories, along with general
Google searches, for clinicsjust like yours.
(01:06):
And Q4 is your last big chancein 2025 to boost visibility,
attract new patients and setyour clinic up for a stronger
2026.
So let's make it count.
Hi, I'm Darci Sullivan fromPropel Marketing and Design and
(01:30):
you're listening to the ClinicMarketing Podcast, the show that
helps chiropractors,acupuncturists, physical
therapists, med spas and otherwellness practitioners and
clinic owners practitioners andclinic owners just like you grow
(01:50):
online with smart, practicalmarketing strategies, and today
we're mapping out your Q4 SEOplan.
We're going to talk about whyplanning matters so much, what
you should include in your planand the different options you
have to finish this year strongand roll into 2026 with momentum
(02:11):
.
So grab a cup of coffee or aglass of wine I'm not judging,
because this is important.
Here's the thing Q4 isn't justanother quarter.
It's a time crunch for clinics.
Patients are trying to use uptheir insurance benefits,
squeeze in appointments beforethe holidays, they have extra
(02:33):
seasonal related pains, or youhave some that are starting to
think ahead to their healthgoals for the new year.
If you're showing up wherethey're searching, you'll not
only fill your calendar, butyou'll also build a strong
patient pipeline for January andthe months that follow next
(02:56):
year.
And we've all seen how searchtrends shift.
The stuff people are lookingfor in October isn't the same as
what they're searching for inApril.
Maybe they're searchingchiropractic care for stress
relief or acupuncture forseasonal fatigue or physical
therapy for winter mobility.
(03:18):
Those are just some examples.
But if you're not planningahead, you're always playing
catch up.
Plus, search itself is changing.
It's changing fast BetweenGoogle algorithm updates,
google's search generativeexperience, ai, online searches
through AI tools like ChatGPT.
(03:41):
The way patients find clinicsis evolving, outdated, set it
and forget it.
Seo just won't cut it anymore.
That's why a Q4 plan isn'toptional.
It's your competitive edge.
All right, let's get practical.
(04:02):
What should actually go intoyour SEO plan?
First, you your website contentupdates.
Your website is your digitalfront door and in Q4, it's worth
making sure it's still doingits job.
(04:24):
This does not mean changingeverything to seasonal content
Although a little bit ofseasonal content, a blog post or
two, definitely could help butinstead think of it as a quality
check.
Start by looking at your topperforming pages, the ones
bringing in the most traffic orpatient inquiries.
(04:46):
Are they clear?
Are the calls to action obvious?
Are there any outdated detailsthat needed to be updated, like
your services or insuranceinformation?
What about the conditions youtreat?
Are they actually highlightedon your website?
Then look for easy wins.
Could your services pages be alittle clearer or more organized
(05:09):
?
More details added?
Are your meta titles anddescriptions aligned with what
people are searching for rightnow?
Is there an opportunity to addan FAQ section or internal links
to help visitors find what theyneed?
If you have the capacity, addingone or two fresh blog posts,
(05:32):
resources can help, but focus ontopics that have staying power.
Again, you can do a few holidayrelated topics, like holiday
stress relief tips, but alsoconsider going for evergreen
content like five ways.
(05:53):
Acupuncture improves sleep.
Content that is evergreen willhelp stand the test of time and
help deliver more traffic toyour website in q1 of next year
than something that only relatesto q4 of this year.
(06:13):
Then there's your GoogleBusiness Profile.
It has to be claimed andoptimized.
Your Google Business Profilelisting is what controls your
Google Maps listing and what alot of people still refer to as
Google my Business.
It is often the first thingpatients see, so don't let it
(06:33):
get stale.
Double check your informationfor accuracy, review suggested
edits, post updates or offerseach week and add fresh photos.
That one step alone can makeyou stand out from your
competitors.
Next step consistency across theweb.
Make sure your clinic's name,address and phone number match
(06:56):
everywhere online.
Add yourself to new directoriesor partner with local blogs and
events.
Even sponsoring a holidaywellness fair can get you a
valuable backlink, meaning thatlink is linking back to your
website.
And then we have AI searches.
(07:16):
This is a new one for this year, am I right?
Ai has been around for a bit,but now we are really starting
to see it get interesting.
Ai search tools are changingthe game.
Test how your clinic shows upin AI-driven results.
Add FAQs to your site to answerpatients' questions in a
(07:41):
conversational manner and startthinking about voice search, if
you haven't already.
People are literally talking totheir phones asking who's the
best chiropractor near me?
You want to be the answer tothat question.
Finally, track your progressBefore you start.
Write down your baselinetraffic, your keyword rankings
(08:04):
and how many new patients arecoming from SEO right now.
Set goals like a 20% boost inorganic traffic or 15 new
patient bookings per month, andcheck in weekly to see what's
working.
Okay, so you know why Q4matters and what to include, but
how do you actually make ithappen?
(08:25):
Here are some ways to takeaction, depending on your budget
and how hands-on you want to be.
If you're the type who likes totake control but still wants a
clear role, option one is theDIY route with expert guidance.
(08:52):
For this, we suggest ourprogram, the Ready Set Rank
Clinic SEO Toolkit.
If you're the type who likes totake control but still wants a
clear roadmap, this is for you.
The Ready Set Rank Clinic SEOToolkit is our DIY solution,
built specifically for clinics.
(09:13):
Think of this as a done-for-youroadmap to finally get your
clinics ranking higher on GoogleSearch and Google Maps.
It's specifically designed forclinics and it's designed so you
don't need to be an SEO expert.
Inside you'll find step-by-steplessons, checklists and
(09:35):
templates.
We walk through keywordresearch, website optimization
and building a content plan thatactually attracts patients.
You'll also learn how to claimand optimize your Google
business profile listing, earnmore five-star reviews and show
up for those near-me searches inyour area.
(09:55):
The toolkit even includesready-to-use website page
templates, blog post frameworksand a tech library, so you'll
get results no matter whatplatform your website is on.
It's everything you need toimplement a strong SEO plan on
(10:16):
your own without guessing, andit's built with acupuncturists,
chiropractors, physicaltherapists and other clinic
owners in mind.
If you're interested in thisprogram, you can visit
propellyourcompanycom and checkout the Ready Set Rank Clinic
SEO Toolkit.
If you love the idea of the DIYapproach, but you feel like you
(10:41):
need more accountability,coaching and feedback, then I
suggest option two.
Coaching and feedback.
Then I suggest option two,which is the Ready Set Rank
Accelerator program.
The first round of the Ready SetRank Accelerator program was
only open to people who werealready members of the Ready Set
Rank program.
Now this is a three-monthprogram where we dive in with a
(11:09):
one-on-one SEO strategy call toreview your website, your Google
business profile listing andyour current SEO plan.
We come up with a customized90-day action plan for your
clinic.
Then you get group livecoaching sessions to keep you on
track and answer any questionsyou might have.
(11:31):
Now, at the time that I'mrecording this, we're opening
this up for the October throughDecember, the Q4 era.
So if you're interested in that, please check out Ready Set
Rank Accelerator.
If you are not already acurrent member of Ready Set Rank
meaning you have access to theReady Set Rank clinic SEO
(11:54):
toolkit or you purchased itbefore it became that and it was
the Ready Set Rank chiropractorbundle then you now have the
option to join the acceleratorprogram and on the accelerator
page, down at the bottom of it,you will find a bundled package
that also includes the Ready SetRank program, and the reason
(12:17):
for that is the Ready Set Rankprogram offers you all of these
amazing templates andstep-by-step strategies that,
again, the Accelerator helpsignite and take to the next
level.
So you can check that out byvisiting Propel's website under
Programs the Ready Set RankAccelerator Program.
(12:40):
Now there's still more options.
Option three sometimes thebiggest wins come from your
Google business profile listing.
If it's incomplete, outdated,you're losing patience to your
competitor, and our Googlebusiness profile audit uncovers
issues and gives youpersonalized roadmap to fix them
(13:03):
.
You can also book a Googlebusiness profile audit by
visiting our website,propellyourcompanycom, and links
to all of these resources canbe found on the show notes or
episode webpage.
Now, if you're thinking, Idon't have time to do any of
this, I just want it handled onmy behalf, that's exactly what
(13:28):
we do at Propel.
Propel Marketing and Designoffers full service done for you
SEO.
We'll handle your websiteoptimization, your Google
business profile, your contentstrategy, everything so you can
focus on running your clinic.
If that sounds like the rightopportunity for you, I encourage
you to book a discovery call totalk about our full service SEO
(13:54):
options.
Now what if you're just curiousand you want to stay ahead of
the AI and Google changes?
Well, if you are curious aboutwhat's changing in AI, search
and Google algorithms, Iencourage you to join our free
SEO clinic workshop.
It's packed with Simplestrategies you can use right
(14:16):
away.
Q4 is your chance to finish thisyear strong and position your
clinic as the go-to choice inyour area, whether you're taking
the DIY route, joiningAccelerator, booking an audit or
handing over SEO directly to us.
The key is acting now, not inNovember or December, when it's
(14:42):
too late.
A Q4 SEO plan isn't just aboutgetting up.
It's about getting ahead andowning your local search results
.
A Q4 SEO plan isn't just aboutkeeping up or doing the bare
minimum and coasting throughoutthe rest of the year.
It's about getting ahead andowning your local search results
(15:05):
.
So let's recap your next steps.
If you want a DIY approach,grab the Ready Set Rank Clinic
SEO Toolkit.
If you want coaching andaccountability, join the Ready
Set Rank Accelerator programbefore spots close in early
October.
If your Google business profilejust needs a boost, book a
(15:26):
Google business profile audit.
If you want full service SEOdone for you, book a discovery
call.
And if you're curious about AIand Google changes, sign up for
our free clinic SEO training.
Pick the option that fits youbest, but do it before the end
of the month.
So your Q4 SEO plan is live andready to work for you.
(15:50):
Thanks for hanging out with meon the Clinic Marketing Podcast.
I'm Darci Sullivan from PropelMarketing and Design.
Let's make Q4 your best quarteryet.
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