August 25, 2025 • 12 mins
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.
You’ll learn:
- Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
- The exact pages every clinic should have for services and conditions
- How this setup improves patient experience and makes it easier for them to book with you
- A quick action step to start improving your site today
Whether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think.
Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/
Send in your questions. ❤ We'd love to hear from you!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design, and you'retuned in to the Clinic
Marketing Podcast.
If you have ever looked at yourwebsite and thought why aren't
we showing up higher in Google?
We have all of our serviceslisted.
Well, this episode's for you.
(00:21):
Because here's the thing justhaving a services page isn't
enough.
Google and your patients needmore clarity than that, and one
of the simplest ways to makeGoogle like your website more is
this one page per topic orservice.
(00:44):
It's a strategy that works forevery clinic, from physical
therapy to chiropractic to medspa, to whatever your clinic
offers, and today I'm going tobreak down exactly what this
means, how to set it up and why.
This is one shift that can makea huge difference in your
(01:06):
rankings, whether they'rethrough Google or AI searches,
and guarantee you more patience.
Listen, google's job is tomatch a person's search with
what they feel is the clearest,most relevant answer.
(01:27):
Oftentimes, I think clinicowners get in their own heads
and they're looking at thingsfrom their perspective instead
of the perspective of somebodywho is searching.
If someone searches forshoulder pain treatment near me
and your website just simply hasa services page that lists 12
(01:52):
different things you offer,google has to guess whether or
not that page is the best match.
On the other hand, if you havea dedicated page called shoulder
pain and you go into detail onthat page about shoulder pain
and the treatments that youoffer for it, google knows
(02:15):
instantly that your page matchesthe surge and you're far more
likely to show up higher in theresults.
This structure also improvesuser experience.
Patients don't want to scrollthrough a laundry list of
services.
They want to land on the exactpage that answers the questions
(02:37):
that they have or the problemsthat they have.
Here's a framework that Irecommend to make it easy for
Google and your visitors when itcomes to services.
I suggest that you have aservices page.
We call this a general servicespage.
(02:58):
It's like the hub.
It showcases the services thatyou offer.
It showcases the services thatyou offer and it's the hub that
then links to specific servicesthat you offer.
Now, this is a legitimate page.
It's not just a page that has abullet point list of services
(03:19):
that you offer.
It's a real page, meaning thatit's detailed and that it
highlights each of theseservices Again not just listing
them as bullet points.
Then, from there, you havespecific services pages.
Now, I know that there are a lotof chiropractors listening to
this episode, so I'm going touse that as an example For
(03:42):
specific services pages.
If you are a chiropractor, youabsolutely should have a page
that is about chiropractic careor chiropractic adjustments.
That should be a specific page.
If you offer other services,like sports injury
(04:03):
rehabilitation, that should beits own specific services page.
If you offer dry needling, thatshould be its own specific
services page.
Same with post-surgicalrehabilitation that should be
its own specific services page.
What we're doing here is we arefeeding our audience, our
(04:24):
website readers and Google thisquality information that
showcases you offer thesespecific services.
The same thing works forconditions.
You should have a generalconditions page that highlights
the conditions you treat.
(04:44):
General conditions page thathighlights the conditions you
treat.
Again, this is not just a pagethat has crazy bullet points,
it's a well-built-outfoundational page, and then from
there you should have specificconditions pages.
So let's use that example againof a chiropractor.
You should then have specificpages for at least your most
(05:07):
common conditions that you treat, whether that's back pain,
shoulder pain, knee pain,sciatica, etc.
And those should connectdirectly to again.
They should be intertwined.
So your general conditions pageis listing and talking about
(05:28):
all of the conditions you treat,and then your specific
conditions pages are reallyhoning in on those specific
conditions.
Now why does this make sense andwhy do you need to do this?
Well, when each page focuses onone specific topic, it makes it
easier for you to rank onGoogle and AI searches.
(05:51):
You're just targeting onekeyword or one focus phrase for
each of those pages.
This allows you to writeheadlines, page titles and meta
descriptions that are laserfocused and add patient-friendly
explanations along with realphotos and videos without
(06:13):
cramming unrelated informationtogether, and it makes it easy
to build internal leaks.
Then later on, if you write ablog post about five stretches
for shoulder pain, you can linkdirectly to the shoulder pain
page.
This also makes it really easyto build internal links.
Those are links linking fromone page on your website to
(06:35):
another page on your website.
So, for example, if you hadpositioned yourself as a
chiropractor and put together achiropractic adjustments page,
on that page, when you'relisting what chiropractic
adjustments treat let's say, youlist back pain that would link
to the back pain page.
(06:56):
Or if you put together a blogpost that mentioned five
stretches for shoulder pain,that could link to your shoulder
pain page.
It also helps you appear as anauthority figure when it comes
to treating these specificconditions and the specific
(07:16):
services or modalities that youoffer.
I see a lot of clinics with asingle service page and no
individual services orconditions pages.
The problem You're askingGoogle to figure out what the
page is about and when you covermultiple topics, it dilutes it.
Think about it If you lump dryneedling, back pain treatment,
(07:40):
sports injury rehabilitation allinto one page, you're competing
for multiple keyword phrasesthat you're trying to be the
authority figure on all of them.
Now, if you want the easybutton, I could tell you to book
a discovery call with us, whichyou absolutely can by visiting
propellyourcompanycom.
(08:01):
But if you're trying to go theDIY route, I would recommend you
check out our program Ready SetRank.
In that program we havetemplates that walk you through
writing all of these core pagesyour general services page, your
specific services pages, yourgeneral conditions page and your
(08:23):
specific conditions pages alongwith your homepage, your about
page and all these core pages.
That will really help youoverall with your ranking.
You don't have to start fromscratch.
We give you a proven,seo-friendly structure and
patient-focused copy promptsthat can help you with your
(08:43):
rankings and put togethercontent with ease.
It's the same framework that weuse for our Done For you
clients and it's designed tohelp Google understand exactly
what you offer and how you offerit.
So this week I suggest that youtake a look at your website and
(09:05):
ask yourself a couple ofquestions.
One do you have a generalservices page?
I hope you do.
Two, have you highlighted acouple of your key services that
you offer and really built outquality pages?
Quality, quality, quality,quality is the key word here.
Not just I went to ChatGPT andhad them write it for me.
(09:28):
No, have you written qualitypages around your specific
services offerings?
Do you have a generalconditions page and have you
gone through the activity ofreally diving in to the specific
conditions that you treat andhighlighting those as content on
(09:49):
your website?
If the answer is no, start withone.
Pick your most profitable oryour most common and give it its
own dedicated page.
Again, today what we talkedabout was the one page per topic
or service.
It's simple, but it works.
It helps Google understand yourwebsite, helps patients find
(10:12):
what they're looking for fasterand it makes your SEO much
easier to manage over time andif you want the templates and
the structure to get it rightfrom the start.
They're waiting for you insidethe Ready Set Rank program.
You can check it out byvisiting our website,
propellyourcompanycom, or, ifyou want further assistance, you
(10:33):
can also book a discovery callthere.
Thanks for tuning in to theClinic Marketing Podcast.
If you found this helpful,share it with another clinic
owner or leave a quick review.
It helps more clinic ownersdiscover actionable tips like
these.
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design, and you'retuned in to the Clinic
Marketing Podcast.
If you have ever looked at yourwebsite and thought why aren't
we showing up higher in Google?
We have all of our serviceslisted.
Well, this episode's for you.
(00:21):
Because here's the thing justhaving a services page isn't
enough.
Google and your patients needmore clarity than that, and one
of the simplest ways to makeGoogle like your website more is
this one page per topic orservice.
(00:44):
It's a strategy that works forevery clinic, from physical
therapy to chiropractic to medspa, to whatever your clinic
offers, and today I'm going tobreak down exactly what this
means, how to set it up and why.
This is one shift that can makea huge difference in your
(01:06):
rankings, whether they'rethrough Google or AI searches,
and guarantee you more patience.
Listen, google's job is tomatch a person's search with
what they feel is the clearest,most relevant answer.
(01:27):
Oftentimes, I think clinicowners get in their own heads
and they're looking at thingsfrom their perspective instead
of the perspective of somebodywho is searching.
If someone searches forshoulder pain treatment near me
and your website just simply hasa services page that lists 12
(01:52):
different things you offer,google has to guess whether or
not that page is the best match.
On the other hand, if you havea dedicated page called shoulder
pain and you go into detail onthat page about shoulder pain
and the treatments that youoffer for it, google knows
(02:15):
instantly that your page matchesthe surge and you're far more
likely to show up higher in theresults.
This structure also improvesuser experience.
Patients don't want to scrollthrough a laundry list of
services.
They want to land on the exactpage that answers the questions
(02:37):
that they have or the problemsthat they have.
Here's a framework that Irecommend to make it easy for
Google and your visitors when itcomes to services.
I suggest that you have aservices page.
We call this a general servicespage.
(02:58):
It's like the hub.
It showcases the services thatyou offer.
It showcases the services thatyou offer and it's the hub that
then links to specific servicesthat you offer.
Now, this is a legitimate page.
It's not just a page that has abullet point list of services
(03:19):
that you offer.
It's a real page, meaning thatit's detailed and that it
highlights each of theseservices Again not just listing
them as bullet points.
Then, from there, you havespecific services pages.
Now, I know that there are a lotof chiropractors listening to
this episode, so I'm going touse that as an example For
(03:42):
specific services pages.
If you are a chiropractor, youabsolutely should have a page
that is about chiropractic careor chiropractic adjustments.
That should be a specific page.
If you offer other services,like sports injury
(04:03):
rehabilitation, that should beits own specific services page.
If you offer dry needling, thatshould be its own specific
services page.
Same with post-surgicalrehabilitation that should be
its own specific services page.
What we're doing here is we arefeeding our audience, our
(04:24):
website readers and Google thisquality information that
showcases you offer thesespecific services.
The same thing works forconditions.
You should have a generalconditions page that highlights
the conditions you treat.
(04:44):
General conditions page thathighlights the conditions you
treat.
Again, this is not just a pagethat has crazy bullet points,
it's a well-built-outfoundational page, and then from
there you should have specificconditions pages.
So let's use that example againof a chiropractor.
You should then have specificpages for at least your most
(05:07):
common conditions that you treat, whether that's back pain,
shoulder pain, knee pain,sciatica, etc.
And those should connectdirectly to again.
They should be intertwined.
So your general conditions pageis listing and talking about
(05:28):
all of the conditions you treat,and then your specific
conditions pages are reallyhoning in on those specific
conditions.
Now why does this make sense andwhy do you need to do this?
Well, when each page focuses onone specific topic, it makes it
easier for you to rank onGoogle and AI searches.
(05:51):
You're just targeting onekeyword or one focus phrase for
each of those pages.
This allows you to writeheadlines, page titles and meta
descriptions that are laserfocused and add patient-friendly
explanations along with realphotos and videos without
(06:13):
cramming unrelated informationtogether, and it makes it easy
to build internal leaks.
Then later on, if you write ablog post about five stretches
for shoulder pain, you can linkdirectly to the shoulder pain
page.
This also makes it really easyto build internal links.
Those are links linking fromone page on your website to
(06:35):
another page on your website.
So, for example, if you hadpositioned yourself as a
chiropractor and put together achiropractic adjustments page,
on that page, when you'relisting what chiropractic
adjustments treat let's say, youlist back pain that would link
to the back pain page.
(06:56):
Or if you put together a blogpost that mentioned five
stretches for shoulder pain,that could link to your shoulder
pain page.
It also helps you appear as anauthority figure when it comes
to treating these specificconditions and the specific
(07:16):
services or modalities that youoffer.
I see a lot of clinics with asingle service page and no
individual services orconditions pages.
The problem You're askingGoogle to figure out what the
page is about and when you covermultiple topics, it dilutes it.
Think about it If you lump dryneedling, back pain treatment,
(07:40):
sports injury rehabilitation allinto one page, you're competing
for multiple keyword phrasesthat you're trying to be the
authority figure on all of them.
Now, if you want the easybutton, I could tell you to book
a discovery call with us, whichyou absolutely can by visiting
propellyourcompanycom.
(08:01):
But if you're trying to go theDIY route, I would recommend you
check out our program Ready SetRank.
In that program we havetemplates that walk you through
writing all of these core pagesyour general services page, your
specific services pages, yourgeneral conditions page and your
(08:23):
specific conditions pages alongwith your homepage, your about
page and all these core pages.
That will really help youoverall with your ranking.
You don't have to start fromscratch.
We give you a proven,seo-friendly structure and
patient-focused copy promptsthat can help you with your
(08:43):
rankings and put togethercontent with ease.
It's the same framework that weuse for our Done For you
clients and it's designed tohelp Google understand exactly
what you offer and how you offerit.
So this week I suggest that youtake a look at your website and
(09:05):
ask yourself a couple ofquestions.
One do you have a generalservices page?
I hope you do.
Two, have you highlighted acouple of your key services that
you offer and really built outquality pages?
Quality, quality, quality,quality is the key word here.
Not just I went to ChatGPT andhad them write it for me.
(09:28):
No, have you written qualitypages around your specific
services offerings?
Do you have a generalconditions page and have you
gone through the activity ofreally diving in to the specific
conditions that you treat andhighlighting those as content on
(09:49):
your website?
If the answer is no, start withone.
Pick your most profitable oryour most common and give it its
own dedicated page.
Again, today what we talkedabout was the one page per topic
or service.
It's simple, but it works.
It helps Google understand yourwebsite, helps patients find
(10:12):
what they're looking for fasterand it makes your SEO much
easier to manage over time andif you want the templates and
the structure to get it rightfrom the start.
They're waiting for you insidethe Ready Set Rank program.
You can check it out byvisiting our website,
propellyourcompanycom, or, ifyou want further assistance, you
(10:33):
can also book a discovery callthere.
Thanks for tuning in to theClinic Marketing Podcast.
If you found this helpful,share it with another clinic
owner or leave a quick review.
It helps more clinic ownersdiscover actionable tips like
these.
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