June 30, 2025 • 13 mins
Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings.
You'll uncover:
- The tell-tale signals that point to “redesign” versus “refresh”
- How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks
- Why cookie-cutter clinic website content templates fail and can tank your rankings
- And more
Episdoe webpage & shownotes: https://propelyourcompany.com/website-refresh-vs-redesign/
Craving a clear roadmap? Book your FREE discovery call at propelyourcompany.com and turn your site into a patient-booking powerhouse!
Send in your questions. ❤ We'd love to hear from you!
🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next
🎥 Watch the free SEO webinar – Rank higher on Google without ad spend
Let's Stay Connected:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Clinic Marketing Podcast.
I'm your host, darcy Sullivan,from Propel Marketing and Design
, where we turn clinic websitesinto patient booking engines.
Ready to decide if your websiteneeds a full website redesign
or a simple website refreshBefore we dive in head over to
(00:22):
propelyourcompanycom to book afree discovery call with our
team?
All right, let's get started.
Your website is more than anonline brochure.
It's where prospective patientsform their first impressions
and where Google decides to sendthem.
Google decides to send them Adesign that's intuitive,
(00:44):
on-brand and quickly loads,builds trust, keeps visitors
engaged and drives more bookings.
Plus, consistent brandingacross colors, fonts and visual
elements adds credibility beforepatients even pick up the phone
or press the book now button.
(01:05):
And as we're seeing the worldof technology and search evolve
when it comes to technology andAI from voice search to
AI-driven searches, to searchesthrough chatPT or other less
traditional searches yourwebsite acts as a hub for all
(01:28):
the detailed information aboutyour company and its services
and treatments.
It all lives at that hub, yourwebsite, and when resources like
ChatGPT or Google AI mode, oranything new that's coming along
, wants to search forinformation about your business,
(01:49):
it's going to crawl yourwebsite.
So important maybe even moreimportant than before to make
sure that the correctinformation is showcased on your
website.
So let's get into someindicators that it's time for a
full website redesign.
Does your website havelimitations?
(02:09):
Is the platform user-friendly?
Is it a WordPress website oranother platform that allows you
to make changes?
And it is evolving withtechnology versus, let's say, a
free website or a cheap websitelike a GoDaddy builder website
(02:33):
really isn't ideal for theevolution of your website.
Now, do you actually own yourwebsite?
Can you or your team members goin and quickly make changes?
Maybe you don't need to be ableto make changes to everything,
but can you or somebody else onyour team go in and change the
(02:53):
hours of operation or a teammember without having to contact
the company that built thewebsite?
That's important because thingschange quickly and you don't
want to have to wait days oreven weeks to get changes made
to your website.
That's important because thingschange quickly and you don't
want to have to wait days oreven weeks to get changes made
to your website.
This is one of those reasonsthat I always suggest that one
you own the rights to yourwebsite, right, that you
(03:16):
actually own the content on yourwebsite, but that you actually
have access and directions tomake changes when needed.
I'm not asking you to become aweb designer, but, again, being
able to make simple changes likeyour hours or staff.
Changes are important, and Ithink that's one of the things
that separates Propel from othercompanies.
(03:39):
When we work with clients toset up new websites or work with
them on SEO projects, we makesure to do a training session
that's recorded, that walks teammembers through how to make
those changes on their website,so that they're able to not only
know how but also have thatrecording as a reference to look
(04:03):
back at or to hand over toother team members.
And again, you want to makesure that your foundation is
intact, that the websiteplatform that you're using
supports features that you needand has a layout that really
helps people navigate easily andthe structure is pleasing to
(04:23):
look.
Now, another reason that itmight be time for a completely
new website is if your brand isevolving.
If you're rebranding, addingmajor new services or shifting
your market position, yourcurrent website might not
continue to reflect yourbusiness as it evolves.
(04:45):
Or maybe you have a cookiecutter website, one of those
generic websites that doesn'treally showcase your brand, its
offerings, your services orreally reflect your personality.
In fact, it's getting harderand harder for those generic
websites to rank online, sothat's something you also want
(05:11):
to consider, along withperformance mobility.
How does your website look onmobile?
How long does it take yourwebsite to load?
If your website looks outdated,your potential patients could
think your practice is outdated.
Think about that.
A full redesign on a properplatform solves these issues and
(05:34):
gives you room to grow withoutanother overhaul in years to
come.
And if you're looking for acomplete website redesign,
focusing on SEO when you'relaying the groundwork for a new
website, is key.
And again, if you want todiscuss a new website, please
visit propellyourcompanycom tobook a discovery call.
(05:56):
Now, what if you don't think youneed a full new website right
now, or maybe you don't have thebudget?
Then a website refresh mightjust be right for you.
You can do this by updatingelements on your website, like
the visuals and brand touch-ups,swapping out photography maybe
(06:20):
it's new photography orreplacing some of that stock
photography.
In the show notes, I'll link aresource that we have that
people absolutely love, that isPhoto Shoot list.
I think you'll like that.
Along with updating photos, youcan update the words on your
website, refine the colorpalette and in some cases, you
(06:44):
can simply update the websiteoveralls look and feel by
switching a theme.
Again, that depends, though, onwhat website platform you're
using.
Maybe your website needs acontent revitalization.
Adding new words or rewritingkey pages, practitioner bios and
(07:09):
adding patient testimonialsshows both Google and visitors
that your clinic is activeonline and positions you as an
authority figure.
We want to make sure, as always, that the user experience the
people visiting your website.
Their experience involvessimple navigation, that people
(07:33):
can get to important links, thatit's easy for them to book an
appointment with you and also,of course, on-page SEO.
Sometimes websites just need anon-page SEO overhaul.
This is where a company likeours or somebody else comes in
and audits and optimizes themarkup and elements on your
(07:58):
website to improve its localsearch visibility.
Improve its local searchvisibility.
These targeted updates oftenyield substantial lifts in not
only website traffic andpositioning, but increase in
weeks, not months, and they'reless expensive than a full
(08:20):
redesign.
If you're nodding along andwondering which path makes the
most sense for your clinic, youcan hit pause for a moment and
jump on over topropelyourcompanycom and book a
discovery call.
We'll take a look at yourcurrent site and help you map
out the fastest route to morepatient bookings.
(08:41):
Alright, so it's time for awebsite pop quiz to help you
decide where your website'sstanding.
Answering these questions willhelp you decide if you need a
website refresh or a websitefull redesign.
So bust out that pen and paperand let's get started.
First off, what is your primarygoal?
(09:02):
Is it a branding refresh,traffic growth, lead generation
or new functionality?
How urgent?
How soon do you need thesechanges made?
Is it weeks for quick wins ordo you have months to do a
complete roll-up?
What about your budget?
Complete roll-up?
(09:27):
What about your budget?
Refreshes are less expensive,but redesigns, while they are a
larger investment, they canfuture-proof the foundation of
your business and your website.
How is your current websiteplatform serving you?
That's a good one to ask.
What about maintenance and whatabout success?
Does your team have access tomake changes?
(09:48):
Now we already talked aboutthis, but we're going to circle
back to it.
Is your website a cookie cutterwebsite?
Beware of these templatedwebsites that simply swap out
your clinic's name and locationon a generic layout.
Simply swap out your clinic'sname and location on a generic
layout.
Those cookie cutter builds failto connect with your ideal
(10:08):
patients and won't stand out insearch over time.
Instead, it's really good toinvest in quality content,
in-depth services pages andinformation that addresses your
audience's specific pain points.
Unique content builds bothtrust and drives stronger SEO
(10:29):
performance.
So let's bring this all together.
A website redesign is ideal ifyou're rebranding, need new
website features, suffer fromwebsite performance issues or
face maintenance overhead thatyou need assistance with.
A website refresh is good ifyou're looking for some small
(10:51):
updates, visually content tweaks, user experience improvements
or a simple boost in SEO.
And remember truly effectivewebsites are built on strategy,
mapping out the ideal patient,their journey, aligned with your
brand and integrated with SEOfrom the ground up.
(11:14):
Your website should be yourclinic's most powerful marketing
asset, driving traffic,building trust and converting
visitors into bookedappointments.
Whether your website needs arefresh or a full redesign,
expert guidance is just oneclick away Visit
(11:34):
propellyourcompanycom and book adiscovery call.
Thanks for listening.
If you found this episodevaluable, please subscribe,
leave a review and share withsomeone you know.
Welcome to the Clinic Marketing Podcast.
I'm your host, darcy Sullivan,from Propel Marketing and Design
, where we turn clinic websitesinto patient booking engines.
Ready to decide if your websiteneeds a full website redesign
or a simple website refreshBefore we dive in head over to
(00:22):
propelyourcompanycom to book afree discovery call with our
team?
All right, let's get started.
Your website is more than anonline brochure.
It's where prospective patientsform their first impressions
and where Google decides to sendthem.
Google decides to send them Adesign that's intuitive,
(00:44):
on-brand and quickly loads,builds trust, keeps visitors
engaged and drives more bookings.
Plus, consistent brandingacross colors, fonts and visual
elements adds credibility beforepatients even pick up the phone
or press the book now button.
(01:05):
And as we're seeing the worldof technology and search evolve
when it comes to technology andAI from voice search to
AI-driven searches, to searchesthrough chatPT or other less
traditional searches yourwebsite acts as a hub for all
(01:28):
the detailed information aboutyour company and its services
and treatments.
It all lives at that hub, yourwebsite, and when resources like
ChatGPT or Google AI mode, oranything new that's coming along
, wants to search forinformation about your business,
(01:49):
it's going to crawl yourwebsite.
So important maybe even moreimportant than before to make
sure that the correctinformation is showcased on your
website.
So let's get into someindicators that it's time for a
full website redesign.
Does your website havelimitations?
(02:09):
Is the platform user-friendly?
Is it a WordPress website oranother platform that allows you
to make changes?
And it is evolving withtechnology versus, let's say, a
free website or a cheap websitelike a GoDaddy builder website
(02:33):
really isn't ideal for theevolution of your website.
Now, do you actually own yourwebsite?
Can you or your team members goin and quickly make changes?
Maybe you don't need to be ableto make changes to everything,
but can you or somebody else onyour team go in and change the
(02:53):
hours of operation or a teammember without having to contact
the company that built thewebsite?
That's important because thingschange quickly and you don't
want to have to wait days oreven weeks to get changes made
to your website.
That's important because thingschange quickly and you don't
want to have to wait days oreven weeks to get changes made
to your website.
This is one of those reasonsthat I always suggest that one
you own the rights to yourwebsite, right, that you
(03:16):
actually own the content on yourwebsite, but that you actually
have access and directions tomake changes when needed.
I'm not asking you to become aweb designer, but, again, being
able to make simple changes likeyour hours or staff.
Changes are important, and Ithink that's one of the things
that separates Propel from othercompanies.
(03:39):
When we work with clients toset up new websites or work with
them on SEO projects, we makesure to do a training session
that's recorded, that walks teammembers through how to make
those changes on their website,so that they're able to not only
know how but also have thatrecording as a reference to look
(04:03):
back at or to hand over toother team members.
And again, you want to makesure that your foundation is
intact, that the websiteplatform that you're using
supports features that you needand has a layout that really
helps people navigate easily andthe structure is pleasing to
(04:23):
look.
Now, another reason that itmight be time for a completely
new website is if your brand isevolving.
If you're rebranding, addingmajor new services or shifting
your market position, yourcurrent website might not
continue to reflect yourbusiness as it evolves.
(04:45):
Or maybe you have a cookiecutter website, one of those
generic websites that doesn'treally showcase your brand, its
offerings, your services orreally reflect your personality.
In fact, it's getting harderand harder for those generic
websites to rank online, sothat's something you also want
(05:11):
to consider, along withperformance mobility.
How does your website look onmobile?
How long does it take yourwebsite to load?
If your website looks outdated,your potential patients could
think your practice is outdated.
Think about that.
A full redesign on a properplatform solves these issues and
(05:34):
gives you room to grow withoutanother overhaul in years to
come.
And if you're looking for acomplete website redesign,
focusing on SEO when you'relaying the groundwork for a new
website, is key.
And again, if you want todiscuss a new website, please
visit propellyourcompanycom tobook a discovery call.
(05:56):
Now, what if you don't think youneed a full new website right
now, or maybe you don't have thebudget?
Then a website refresh mightjust be right for you.
You can do this by updatingelements on your website, like
the visuals and brand touch-ups,swapping out photography maybe
(06:20):
it's new photography orreplacing some of that stock
photography.
In the show notes, I'll link aresource that we have that
people absolutely love, that isPhoto Shoot list.
I think you'll like that.
Along with updating photos, youcan update the words on your
website, refine the colorpalette and in some cases, you
(06:44):
can simply update the websiteoveralls look and feel by
switching a theme.
Again, that depends, though, onwhat website platform you're
using.
Maybe your website needs acontent revitalization.
Adding new words or rewritingkey pages, practitioner bios and
(07:09):
adding patient testimonialsshows both Google and visitors
that your clinic is activeonline and positions you as an
authority figure.
We want to make sure, as always, that the user experience the
people visiting your website.
Their experience involvessimple navigation, that people
(07:33):
can get to important links, thatit's easy for them to book an
appointment with you and also,of course, on-page SEO.
Sometimes websites just need anon-page SEO overhaul.
This is where a company likeours or somebody else comes in
and audits and optimizes themarkup and elements on your
(07:58):
website to improve its localsearch visibility.
Improve its local searchvisibility.
These targeted updates oftenyield substantial lifts in not
only website traffic andpositioning, but increase in
weeks, not months, and they'reless expensive than a full
(08:20):
redesign.
If you're nodding along andwondering which path makes the
most sense for your clinic, youcan hit pause for a moment and
jump on over topropelyourcompanycom and book a
discovery call.
We'll take a look at yourcurrent site and help you map
out the fastest route to morepatient bookings.
(08:41):
Alright, so it's time for awebsite pop quiz to help you
decide where your website'sstanding.
Answering these questions willhelp you decide if you need a
website refresh or a websitefull redesign.
So bust out that pen and paperand let's get started.
First off, what is your primarygoal?
(09:02):
Is it a branding refresh,traffic growth, lead generation
or new functionality?
How urgent?
How soon do you need thesechanges made?
Is it weeks for quick wins ordo you have months to do a
complete roll-up?
What about your budget?
Complete roll-up?
(09:27):
What about your budget?
Refreshes are less expensive,but redesigns, while they are a
larger investment, they canfuture-proof the foundation of
your business and your website.
How is your current websiteplatform serving you?
That's a good one to ask.
What about maintenance and whatabout success?
Does your team have access tomake changes?
(09:48):
Now we already talked aboutthis, but we're going to circle
back to it.
Is your website a cookie cutterwebsite?
Beware of these templatedwebsites that simply swap out
your clinic's name and locationon a generic layout.
Simply swap out your clinic'sname and location on a generic
layout.
Those cookie cutter builds failto connect with your ideal
(10:08):
patients and won't stand out insearch over time.
Instead, it's really good toinvest in quality content,
in-depth services pages andinformation that addresses your
audience's specific pain points.
Unique content builds bothtrust and drives stronger SEO
(10:29):
performance.
So let's bring this all together.
A website redesign is ideal ifyou're rebranding, need new
website features, suffer fromwebsite performance issues or
face maintenance overhead thatyou need assistance with.
A website refresh is good ifyou're looking for some small
(10:51):
updates, visually content tweaks, user experience improvements
or a simple boost in SEO.
And remember truly effectivewebsites are built on strategy,
mapping out the ideal patient,their journey, aligned with your
brand and integrated with SEOfrom the ground up.
(11:14):
Your website should be yourclinic's most powerful marketing
asset, driving traffic,building trust and converting
visitors into bookedappointments.
Whether your website needs arefresh or a full redesign,
expert guidance is just oneclick away Visit
(11:34):
propellyourcompanycom and book adiscovery call.
Thanks for listening.
If you found this episodevaluable, please subscribe,
leave a review and share withsomeone you know.
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