What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102
February 24, 2025 • 23 mins
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?
Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.
Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.
Episode Webpage - https://propelyourcompany.com/website-platform/
We're going over numerous site considerations, including:
- Hosting
- Design features
- Customer support
- Data ownership
- Admin access
- Content rights
- And more
We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.
If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.
Send in your questions. ❤ We'd love to hear from you!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design and theClinic Marketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
It helps spread the word aboutthis podcast.
(00:22):
All right, let's get into theepisode.
Today we're unpacking a criticaltool for any clinic owner's
online presence, that's, yourwebsite.
More specifically, we're goingto explore various website
platforms, compare some of theirfeatures, usability,
(00:45):
scalability and how they alignwith the needs of your business.
So we're using the term websiteplatform, but you can also call
these website builders, orthey're referred to as CMSs,
which stands for contentmanagement systems.
(01:07):
For the ease of this episode,I'm just going to call them
platforms, just to make it easy.
So there are so many of thesewebsite builders or website
platforms out on the markettoday, so how do you know which
one is the right solution foryour organization?
Well, the true answer is thebest platform will vary based on
(01:34):
your specific needs.
There are a number of commonones that we're going to talk
about.
As a company that deals with alot of clinic owners, whether
they're chiropractors,physiotherapists, physical
therapists, acupuncturists,massage therapists, etc.
The most common platforms thatwe see people using today are
(02:01):
WordPress, wix are WordPress Wix, squarespace, clinic Sites and
a couple of others, but it goesway beyond that.
We do typically see more of thepeople that are using those,
but there are also ones that areowned and proprietary to a
(02:21):
company that might have set upyour website.
We also have HubSpot, weebly,godaddy Website Builder,
dreamhost Website Builder,joomla, drupal, shopify,
bigcommerce, webcom, and again,the list goes on and on.
(02:42):
So here are some questions thatyou want to ask yourself, and
if you're using somebody to setup your website, you want to ask
them before you decide whichwebsite platform you should use.
First off, is hosting includedwith the website platform?
(03:05):
For example, hosting, which iswhere your files actually sit,
is usually included with some ofthe easy builders, for example,
squarespace, Squarespace, wixand clinic sites, where it is
(03:35):
not included.
When it comes to most of yourWordPress websites, most of your
WordPress websites, whileWordPress is the platform, most
people seek out hosting separatefrom that, and that hosting
could be from WP Engine,flywheel, godaddy, bluehost.
(03:55):
The list goes on and on.
But when you start to thinkabout your website, you want to
make sure that you understandthe costs that are associated
with it.
The ease of use when it comes tomaking changes.
If you're going to be theperson making changes, or if
you're solely going to rely onsomebody that set up your
(04:17):
website for you, then that mightnot be as big of a concern.
There can also be designfeatures and limitations that
are associated with eachplatform.
Also, customer support, andthis is going to be dependent on
not only who sets up yourwebsite for you, but the
(04:38):
platform that you use for yourwebsite, along with data
ownership and portability.
A lot of times, people don'tthink about this.
If they're going to set up awebsite but want to move it to a
different platform later, whatkind of portability is
associated with that?
Again, we have some of thoseall-in-one solutions, which
(05:01):
would be your Wix, yourSquarespace and your clinic
sites.
With the all-in-one solutions,which would be your Wix, your
Squarespace and your clinicsites.
With the all-in-one solutions,you have the ease of having your
hosting built into your websitepackage.
But do these sometimes havelimitations?
(05:23):
Yeah, they do.
They're all really greatplatforms, especially for
somebody who wants to get awebsite set up as soon as
possible, whereas WordPress, forexample, which we're big fans
of WordPress over at Propel.
In fact, when we set upwebsites for our clients, we
(05:45):
usually set them up in WordPress.
Is WordPress a little bit morecomplicated?
Yeah, it is.
Wordpress has a lot of movingparts with it.
You've got the hosting, like wesaid, which is separate from
the platform in most cases.
You have your WordPress filesthat need to be updated.
(06:09):
You have theme files that needto be updated and plugins that
need to be updated regularly.
Now, while it might sounddifficult to update some of
these items, it really is assimple as a click of a button
when done the correct way.
So why would we sometimessuggest WordPress over one of
(06:33):
the more simple solutions thatare all in one?
Well, there is a reason why themajority of websites out there
today are run on WordPress, andcurrently WordPress is just a
little bit easier to rank froman SEO standpoint, seo being
(06:56):
search engine optimization.
Now it also has additionalfeatures that can go above and
beyond some of the all-in-onesolutions.
If you currently have aWordPress website, great, that
doesn't mean that the nextversion of your website has to
(07:19):
be WordPress.
If you decide that you hateWordPress because there are some
people out there that justdon't like working with that
platform.
Overall, when it comes todeciding what platform you want
to work with, you have to askyourself how easy is it for you
to jump in push buttons ifyou're the person that's going
(07:40):
to be pushing buttons andkeeping things up to date, or if
that's a task that you're goingto hand over to somebody else
within your organization, howeasy is it for them to make
those modifications?
If you have a website andyou're considering switching
solutions, you can always do atest run with the all-in-one
(08:03):
solutions of Wix, squarespace orclinic sites to see if you feel
more comfortable using one ofthose platforms.
Lately, what we've seen when itcomes to the all-in-one
solutions is that Wix is reallytrying to position itself as an
(08:25):
SEO leader by partnering withmore organizations and more
training sessions when it comesto SEO, but it still doesn't
exactly have the market sharewhen it comes to SEO technology.
That WordPress does.
It doesn't mean it won't in thefuture.
(08:46):
It doesn't mean that in thefuture, any of the other
platforms won't outperformWordPress, but currently,
wordpress does give you a littlebit of an edge.
Now, that said, you have to doSEO on your website.
You can't just say oh well, Iheard, my platform is SEO
(09:06):
friendly, so I don't need totake any additional actions.
All of the website platformsstraight out of the box are SEO
friendly, but you do have totake additional actions to make
sure that your website does rank.
Now I want to go back to someof the other platforms that I
(09:28):
mentioned at the beginning.
If you are currently using awebsite builder like GoDaddy
website builder website builderlike GoDaddy website builder,
dreamhost website builder orWeebly, those are extremely,
(09:48):
extremely limited in what youhave the functionality to do and
how you're going to be able torank your website, no matter how
much great content you put onit.
So I would suggest, if you areusing one of those platforms,
that you move away from thatplatform.
If you are using a platformthat was designed by your
(10:13):
website designer or isproprietary to them, you need to
know what types of limitationscome with that option, which is
something to ask them.
It might be that you just don'tcare about SEO, search engine
optimization, and you just wanta website.
(10:33):
If that's the case, then one ofthe simple solutions of either
having somebody else just set upyour website is fine, or by
using one of those all-in-onesolutions is fine and, honestly,
a quick way to have a websiteset up, but if you are in it for
(10:56):
the long haul and you wantorganic website traffic coming
to your website, you want tomake sure that you are using a
platform that's going to allowyou to do that.
And again, it goes way beyondjust setting up a website.
You have to take actions tooptimize it for SEO site.
(11:24):
You have to take actions tooptimize it for SEO.
The all-in-one solutions thatwe mentioned before your Wix,
squarespace and Clinix sites allhave opportunities for you on
page to make those SEO bestpractices, to put them in place
on every single page of theirwebsite, whether it's adding alt
text to images or adding yourmeta page description and your
(11:49):
meta page title for SEO.
They all offer you thatopportunity, but you actually
have to take the action to dothat.
The action to do that.
And when it comes to WordPress,you have the ability, through
plugins like Yoast SEO and RankMath, to put in that information
(12:12):
.
You also have the ability, asyou add images, to add alt text
to the images.
But you have to actually takethose actions when it comes to
creating a website that you'regoing to want to use today and
use years from now.
(12:33):
You want to decide whichplatform is best for you, based
on what you feel mostcomfortable adding content to.
If you're going to be theperson adding content to the
website, you want to explore theSEO options when it comes to
your platform.
If you care about SEO, if youhave the ability to have
(12:56):
somebody build out a website foryou, you want to make sure that
you ask them what websiteplatform are they using?
Why are they deciding to usethat platform?
And if it is a platform thatthey built, you want to make
sure that you ask is it SEOfriendly?
What does it mean to them thatit's SEO friendly?
(13:18):
Are there additional SEOactions that you'll be able to
take on the website to improvethe website?
Also, what features do you needon your website?
Are you a company that is goingto need to have sales through
your website?
Are you going to need tointegrate your website with a
(13:40):
booking platform?
Are you going to need to doother things on your website
outside of the norm?
Maybe showcase events ortickets or anything of that
nature?
You want to make sure that youhave a full list of what's
important to you when it comesto your website, when you're
(14:00):
trying to decide what websiteplatform you should use.
Now, if you have a website andyou're looking at it and you're
thinking to yourself, oh, ourwebsite seems dated.
That doesn't necessarily meanthat it's time to jump ship and
pick a new website platform.
It might just be time to adjustthe theme that you have
(14:23):
associated with your website.
Changing a theme will give youan overall new looking website,
so keep that in mind as well.
It's really easy to switchthemes if you're using Wix or
Squarespace or a platform likeWordPress.
It does take some planningahead, but you're able to do it
(14:45):
with ease.
There were a couple otherplatforms that I originally
mentioned, but I'm assuming thatmost people that are listening
to this are not using those, andthose would be BigCommerce or
Shopify.
To this are not using those,and those would be BigCommerce
or Shopify.
We do see a couple people stillusing Joomla and Drupal, but,
again, very few and far betweenwhen it comes to that, and also
(15:07):
even the HubSpot website builder.
If you're just getting startedand you're setting up a website
for the first time, there's areally great episode that we did
specifically geared towardsthat.
There was a really greatepisode that we did specifically
geared towards that.
We'll leave the link associatedwith the description and
(15:32):
associated links for thisepisode.
But if you are just gettingstarted and if you want to
either use WordPress, wix,squarespace or clinic sites and
again it is going to depend onhow much flexibility you want,
what capabilities you need fromyour website and how important
(15:54):
SEO is to you Overall, I wouldsay WordPress is the best
platform currently for SEO, butagain, it does require more
complex things like running,updates and additional
maintenance, whereas when itcomes to the all-in-one
(16:15):
solutions Right now, I would say, out of the three that we
talked about, squarespace doeshave a little bit of a nudge up
above some of the otherall-in-one platforms right now
when it comes to SEO.
But again, we're seeing Wixreally putting down some money
(16:35):
when it comes to advertising, soyou are seeing them associated
with more trainings regardingSEO and more conferences, and
they're really trying to maketheir way in that market, but
they still have some space to go.
So if you are going to use anall-in-one solution, keep in
(16:57):
mind they do make it easier andquicker to set up your own
website in record time and ifyou are going to have a company
set up your website for you andthey say that you would be using
quote-unquote, their platform.
In some cases, we do seeinstances where people go with a
(17:17):
company and they're going to beusing their again quote unquote
platform and all it really isis that they have white labeled
or made some adjustments toWordPress and the actual
platform is WordPress.
So dig a little deeper.
If you are going with a companythat is going to be setting up
(17:37):
a website for you, ask them whatplatform or what CMS they would
be using for the websitebuilder.
Ask them is it a proprietarysoftware?
Is it WordPress?
Is it Squarespace?
What is the platform?
(17:59):
What limitations does theplatform have?
Is the platform SEO friendly?
If they say yes, the platformis SEO friendly, you have to ask
them what does that mean?
You need to also ask them howflexible the platform is for
customization.
Ask them how flexible theplatform is for customization.
Would you be able to switchthemes later on?
(18:22):
If you want to change thingsaround, are you in fact able to
jump in and make edits to thewebsite?
And, as we wrap up, I believeI've said this numerous times
before, but I'm going to goahead and say it again numerous
times before, but I'm going togo ahead and say it again.
(18:42):
If you ever have anybody set upa website for you, ask them to
do a recorded session where theywalk you through how you or one
of your team members can makeaccess to your website.
(19:02):
Always make sure that you, as acompany, own the URL associated
with the website.
If somebody is setting up awebsite for you and they are
adding the content for you andcreating the words and texts
that are going on your website,you need to ask them if you own
(19:26):
the rights to that content.
If and when you might decide toswitch platforms or switch
companies you're working with orswitch companies you're working
with, you should have GoogleAnalytics set up on your website
.
You need to make sure that youand a backup person from your
(19:47):
organization have admin accessto Google Analytics and to your
website.
You need to make sure that youhave admin access to wherever
your website is registered.
The registration for yourwebsite is the URL that you type
(20:17):
in to go to make sure that youown the URL and that you know
how to access that URL.
Okay, I think that was a lot fortoday.
Anyways, if you're in theprocess of setting up a new
website.
If you need Propel to set up anew website for you and you are
(20:37):
a clinic owner, please visit ourwebsite propelyourcompanycom
and book a discovery call to seeif worth a right solution for
you.
If you have a website that'sset up and you would like some
SEO assistance or help makingchanges to your website, you can
also contact us by visitingpropellyourcompanycom and
(21:01):
clicking that book a discoverybutton.
I know before that I did mentionthat WordPress is a little bit
more complicated, but there aredefinite benefits to using that
platform and I have seennon-techie people set up their
own WordPress website as well.
I know everybody has their ownlevel of comfort when it comes
(21:26):
to technology.
As I mentioned, we always setup websites for our clients in
WordPress and then we train themon how to make edits for their
websites.
I think it's really important,no matter who sets up your
website for you, that you askthem to do a recording teaching
you how to make edits to yourwebsite and making sure that you
(21:49):
have access to make some smallchanges when needed.
All right, that's it for today,folks.
Thanks for listening in and besure to find us on Instagram at
propelyourcompany.
Hey, there, it's Darcy Sullivan from Propel
Marketing and Design and theClinic Marketing Podcast.
Thank you so much for listeninghere.
I think you're going to enjoythis clip.
It's from a popular episode inour archives, don't forget.
You can leave a review oniTunes.
It would mean the world.
It helps spread the word aboutthis podcast.
(00:22):
All right, let's get into theepisode.
Today we're unpacking a criticaltool for any clinic owner's
online presence, that's, yourwebsite.
More specifically, we're goingto explore various website
platforms, compare some of theirfeatures, usability,
(00:45):
scalability and how they alignwith the needs of your business.
So we're using the term websiteplatform, but you can also call
these website builders, orthey're referred to as CMSs,
which stands for contentmanagement systems.
(01:07):
For the ease of this episode,I'm just going to call them
platforms, just to make it easy.
So there are so many of thesewebsite builders or website
platforms out on the markettoday, so how do you know which
one is the right solution foryour organization?
Well, the true answer is thebest platform will vary based on
(01:34):
your specific needs.
There are a number of commonones that we're going to talk
about.
As a company that deals with alot of clinic owners, whether
they're chiropractors,physiotherapists, physical
therapists, acupuncturists,massage therapists, etc.
The most common platforms thatwe see people using today are
(02:01):
WordPress, wix are WordPress Wix, squarespace, clinic Sites and
a couple of others, but it goesway beyond that.
We do typically see more of thepeople that are using those,
but there are also ones that areowned and proprietary to a
(02:21):
company that might have set upyour website.
We also have HubSpot, weebly,godaddy Website Builder,
dreamhost Website Builder,joomla, drupal, shopify,
bigcommerce, webcom, and again,the list goes on and on.
(02:42):
So here are some questions thatyou want to ask yourself, and
if you're using somebody to setup your website, you want to ask
them before you decide whichwebsite platform you should use.
First off, is hosting includedwith the website platform?
(03:05):
For example, hosting, which iswhere your files actually sit,
is usually included with some ofthe easy builders, for example,
squarespace, Squarespace, wixand clinic sites, where it is
(03:35):
not included.
When it comes to most of yourWordPress websites, most of your
WordPress websites, whileWordPress is the platform, most
people seek out hosting separatefrom that, and that hosting
could be from WP Engine,flywheel, godaddy, bluehost.
(03:55):
The list goes on and on.
But when you start to thinkabout your website, you want to
make sure that you understandthe costs that are associated
with it.
The ease of use when it comes tomaking changes.
If you're going to be theperson making changes, or if
you're solely going to rely onsomebody that set up your
(04:17):
website for you, then that mightnot be as big of a concern.
There can also be designfeatures and limitations that
are associated with eachplatform.
Also, customer support, andthis is going to be dependent on
not only who sets up yourwebsite for you, but the
(04:38):
platform that you use for yourwebsite, along with data
ownership and portability.
A lot of times, people don'tthink about this.
If they're going to set up awebsite but want to move it to a
different platform later, whatkind of portability is
associated with that?
Again, we have some of thoseall-in-one solutions, which
(05:01):
would be your Wix, yourSquarespace and your clinic
sites.
With the all-in-one solutions,which would be your Wix, your
Squarespace and your clinicsites.
With the all-in-one solutions,you have the ease of having your
hosting built into your websitepackage.
But do these sometimes havelimitations?
(05:23):
Yeah, they do.
They're all really greatplatforms, especially for
somebody who wants to get awebsite set up as soon as
possible, whereas WordPress, forexample, which we're big fans
of WordPress over at Propel.
In fact, when we set upwebsites for our clients, we
(05:45):
usually set them up in WordPress.
Is WordPress a little bit morecomplicated?
Yeah, it is.
Wordpress has a lot of movingparts with it.
You've got the hosting, like wesaid, which is separate from
the platform in most cases.
You have your WordPress filesthat need to be updated.
(06:09):
You have theme files that needto be updated and plugins that
need to be updated regularly.
Now, while it might sounddifficult to update some of
these items, it really is assimple as a click of a button
when done the correct way.
So why would we sometimessuggest WordPress over one of
(06:33):
the more simple solutions thatare all in one?
Well, there is a reason why themajority of websites out there
today are run on WordPress, andcurrently WordPress is just a
little bit easier to rank froman SEO standpoint, seo being
(06:56):
search engine optimization.
Now it also has additionalfeatures that can go above and
beyond some of the all-in-onesolutions.
If you currently have aWordPress website, great, that
doesn't mean that the nextversion of your website has to
(07:19):
be WordPress.
If you decide that you hateWordPress because there are some
people out there that justdon't like working with that
platform.
Overall, when it comes todeciding what platform you want
to work with, you have to askyourself how easy is it for you
to jump in push buttons ifyou're the person that's going
(07:40):
to be pushing buttons andkeeping things up to date, or if
that's a task that you're goingto hand over to somebody else
within your organization, howeasy is it for them to make
those modifications?
If you have a website andyou're considering switching
solutions, you can always do atest run with the all-in-one
(08:03):
solutions of Wix, squarespace orclinic sites to see if you feel
more comfortable using one ofthose platforms.
Lately, what we've seen when itcomes to the all-in-one
solutions is that Wix is reallytrying to position itself as an
(08:25):
SEO leader by partnering withmore organizations and more
training sessions when it comesto SEO, but it still doesn't
exactly have the market sharewhen it comes to SEO technology.
That WordPress does.
It doesn't mean it won't in thefuture.
(08:46):
It doesn't mean that in thefuture, any of the other
platforms won't outperformWordPress, but currently,
wordpress does give you a littlebit of an edge.
Now, that said, you have to doSEO on your website.
You can't just say oh well, Iheard, my platform is SEO
(09:06):
friendly, so I don't need totake any additional actions.
All of the website platformsstraight out of the box are SEO
friendly, but you do have totake additional actions to make
sure that your website does rank.
Now I want to go back to someof the other platforms that I
(09:28):
mentioned at the beginning.
If you are currently using awebsite builder like GoDaddy
website builder website builderlike GoDaddy website builder,
dreamhost website builder orWeebly, those are extremely,
(09:48):
extremely limited in what youhave the functionality to do and
how you're going to be able torank your website, no matter how
much great content you put onit.
So I would suggest, if you areusing one of those platforms,
that you move away from thatplatform.
If you are using a platformthat was designed by your
(10:13):
website designer or isproprietary to them, you need to
know what types of limitationscome with that option, which is
something to ask them.
It might be that you just don'tcare about SEO, search engine
optimization, and you just wanta website.
(10:33):
If that's the case, then one ofthe simple solutions of either
having somebody else just set upyour website is fine, or by
using one of those all-in-onesolutions is fine and, honestly,
a quick way to have a websiteset up, but if you are in it for
(10:56):
the long haul and you wantorganic website traffic coming
to your website, you want tomake sure that you are using a
platform that's going to allowyou to do that.
And again, it goes way beyondjust setting up a website.
You have to take actions tooptimize it for SEO site.
(11:24):
You have to take actions tooptimize it for SEO.
The all-in-one solutions thatwe mentioned before your Wix,
squarespace and Clinix sites allhave opportunities for you on
page to make those SEO bestpractices, to put them in place
on every single page of theirwebsite, whether it's adding alt
text to images or adding yourmeta page description and your
(11:49):
meta page title for SEO.
They all offer you thatopportunity, but you actually
have to take the action to dothat.
The action to do that.
And when it comes to WordPress,you have the ability, through
plugins like Yoast SEO and RankMath, to put in that information
(12:12):
.
You also have the ability, asyou add images, to add alt text
to the images.
But you have to actually takethose actions when it comes to
creating a website that you'regoing to want to use today and
use years from now.
(12:33):
You want to decide whichplatform is best for you, based
on what you feel mostcomfortable adding content to.
If you're going to be theperson adding content to the
website, you want to explore theSEO options when it comes to
your platform.
If you care about SEO, if youhave the ability to have
(12:56):
somebody build out a website foryou, you want to make sure that
you ask them what websiteplatform are they using?
Why are they deciding to usethat platform?
And if it is a platform thatthey built, you want to make
sure that you ask is it SEOfriendly?
What does it mean to them thatit's SEO friendly?
(13:18):
Are there additional SEOactions that you'll be able to
take on the website to improvethe website?
Also, what features do you needon your website?
Are you a company that is goingto need to have sales through
your website?
Are you going to need tointegrate your website with a
(13:40):
booking platform?
Are you going to need to doother things on your website
outside of the norm?
Maybe showcase events ortickets or anything of that
nature?
You want to make sure that youhave a full list of what's
important to you when it comesto your website, when you're
(14:00):
trying to decide what websiteplatform you should use.
Now, if you have a website andyou're looking at it and you're
thinking to yourself, oh, ourwebsite seems dated.
That doesn't necessarily meanthat it's time to jump ship and
pick a new website platform.
It might just be time to adjustthe theme that you have
(14:23):
associated with your website.
Changing a theme will give youan overall new looking website,
so keep that in mind as well.
It's really easy to switchthemes if you're using Wix or
Squarespace or a platform likeWordPress.
It does take some planningahead, but you're able to do it
(14:45):
with ease.
There were a couple otherplatforms that I originally
mentioned, but I'm assuming thatmost people that are listening
to this are not using those, andthose would be BigCommerce or
Shopify.
To this are not using those,and those would be BigCommerce
or Shopify.
We do see a couple people stillusing Joomla and Drupal, but,
again, very few and far betweenwhen it comes to that, and also
(15:07):
even the HubSpot website builder.
If you're just getting startedand you're setting up a website
for the first time, there's areally great episode that we did
specifically geared towardsthat.
There was a really greatepisode that we did specifically
geared towards that.
We'll leave the link associatedwith the description and
(15:32):
associated links for thisepisode.
But if you are just gettingstarted and if you want to
either use WordPress, wix,squarespace or clinic sites and
again it is going to depend onhow much flexibility you want,
what capabilities you need fromyour website and how important
(15:54):
SEO is to you Overall, I wouldsay WordPress is the best
platform currently for SEO, butagain, it does require more
complex things like running,updates and additional
maintenance, whereas when itcomes to the all-in-one
(16:15):
solutions Right now, I would say, out of the three that we
talked about, squarespace doeshave a little bit of a nudge up
above some of the otherall-in-one platforms right now
when it comes to SEO.
But again, we're seeing Wixreally putting down some money
(16:35):
when it comes to advertising, soyou are seeing them associated
with more trainings regardingSEO and more conferences, and
they're really trying to maketheir way in that market, but
they still have some space to go.
So if you are going to use anall-in-one solution, keep in
(16:57):
mind they do make it easier andquicker to set up your own
website in record time and ifyou are going to have a company
set up your website for you andthey say that you would be using
quote-unquote, their platform.
In some cases, we do seeinstances where people go with a
(17:17):
company and they're going to beusing their again quote unquote
platform and all it really isis that they have white labeled
or made some adjustments toWordPress and the actual
platform is WordPress.
So dig a little deeper.
If you are going with a companythat is going to be setting up
(17:37):
a website for you, ask them whatplatform or what CMS they would
be using for the websitebuilder.
Ask them is it a proprietarysoftware?
Is it WordPress?
Is it Squarespace?
What is the platform?
(17:59):
What limitations does theplatform have?
Is the platform SEO friendly?
If they say yes, the platformis SEO friendly, you have to ask
them what does that mean?
You need to also ask them howflexible the platform is for
customization.
Ask them how flexible theplatform is for customization.
Would you be able to switchthemes later on?
(18:22):
If you want to change thingsaround, are you in fact able to
jump in and make edits to thewebsite?
And, as we wrap up, I believeI've said this numerous times
before, but I'm going to goahead and say it again numerous
times before, but I'm going togo ahead and say it again.
(18:42):
If you ever have anybody set upa website for you, ask them to
do a recorded session where theywalk you through how you or one
of your team members can makeaccess to your website.
(19:02):
Always make sure that you, as acompany, own the URL associated
with the website.
If somebody is setting up awebsite for you and they are
adding the content for you andcreating the words and texts
that are going on your website,you need to ask them if you own
(19:26):
the rights to that content.
If and when you might decide toswitch platforms or switch
companies you're working with orswitch companies you're working
with, you should have GoogleAnalytics set up on your website
.
You need to make sure that youand a backup person from your
(19:47):
organization have admin accessto Google Analytics and to your
website.
You need to make sure that youhave admin access to wherever
your website is registered.
The registration for yourwebsite is the URL that you type
(20:17):
in to go to make sure that youown the URL and that you know
how to access that URL.
Okay, I think that was a lot fortoday.
Anyways, if you're in theprocess of setting up a new
website.
If you need Propel to set up anew website for you and you are
(20:37):
a clinic owner, please visit ourwebsite propelyourcompanycom
and book a discovery call to seeif worth a right solution for
you.
If you have a website that'sset up and you would like some
SEO assistance or help makingchanges to your website, you can
also contact us by visitingpropellyourcompanycom and
(21:01):
clicking that book a discoverybutton.
I know before that I did mentionthat WordPress is a little bit
more complicated, but there aredefinite benefits to using that
platform and I have seennon-techie people set up their
own WordPress website as well.
I know everybody has their ownlevel of comfort when it comes
(21:26):
to technology.
As I mentioned, we always setup websites for our clients in
WordPress and then we train themon how to make edits for their
websites.
I think it's really important,no matter who sets up your
website for you, that you askthem to do a recording teaching
you how to make edits to yourwebsite and making sure that you
(21:49):
have access to make some smallchanges when needed.
All right, that's it for today,folks.
Thanks for listening in and besure to find us on Instagram at
propelyourcompany.
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