June 26, 2025 • 10 mins
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.
Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Clinic Marketing Podcast.
I'm Darci Sullivan from PropelMarketing and Design, and I'm
thrilled to have you here todaybecause we're tackling a topic
that's increasingly relevantlocal SEO for mobile massage
therapists and other mobilehealthcare providers.
When we think of healthcarebusinesses, we often picture
(00:22):
traditional brick and mortarclinics, but times are changing.
Mobile services are booming.
We're talking about businesseslike mobile chiropractors,
mobile med spas, mobile massagetherapists and even mobile
mental healthcare providers.
What was once a niche markethas become a full-on.
(00:43):
But here's the deal with growthcomes competition.
Mobile service providers arenow competing not just with
other mobile businesses, butalso with traditional location
based clinics.
So how do you ensure potentialclients find you first?
That's where local SEO comesinto play.
(01:04):
Let's start with the basics.
What makes local SEO for mobileproviders different from SEO
for a physical location?
A traditional business reliesheavily on its address to rank
in local searches.
Google can tie the business toa specific spot on the map, but
(01:24):
with a mobile business, there'sno fixed address.
Instead, you serve a servicearea, sometimes a very large one
.
This unique setup means youneed a tailored approach to
local SEO.
One of the first things youshould understand is how Google
sees service area businesses, orSAB.
These are businesses that go tothe customer rather than the
(01:48):
customer coming to them.
Think about painters,locksmiths or cleaners.
They've been doing the SABthing for years.
Now.
Healthcare providers arejoining the party, making
services like massage therapy,physical therapy and even med
spa treatments more accessiblethan ever.
The big difference for mobileproviders is that your clients
(02:12):
don't care where you are.
They care about where they areand whether you can get to them.
This means your local SEO needsto prioritize relevance how
well your services match whatpeople are searching for and
prominence how visible andtrustworthy your business
appears online.
Let's break this down with someactionable steps, starting with
(02:35):
your website.
Even though you're mobile, youstill need a website that
clearly communicates yourservices and your service area.
Your website is often the firstimpression people have of your
business, so make it count.
One way to do this is bycreating city-specific landing
pages for the major areas youserve.
(02:57):
For example, if you operate inSouth Florida, you might have
pages for Miami, fort Lauderdaleand Boca Raton.
Each page should include uniquecontent that speaks to the
needs and interests of clientsin that area.
Don't just copy and paste thesame text for every page.
Google frowns on duplicatecontent.
(03:18):
Instead, highlight what makeseach location special.
For example, your Miami pagemight talk about helping clients
recover from the stress of abusy city lifestyle, while your
Boca Raton page could focus onservices for retirees looking to
maintain mobility andrelaxation.
Tailoring your content likethis not only helps with SEO,
(03:43):
but also makes your website moreengaging for potential clients.
And speaking of engagement,let's talk about content.
High-quality, locally relevantcontent is your SEO best friend.
Think blog posts about tips forstaying healthy during Miami's
humid summers, or how mobilemassage therapy can help after a
(04:05):
long day at Art Basel.
The more you connect with youraudience's local interests, the
more likely they are to trustyou as an expert in your field.
Another key piece of your localSEO strategy is optimizing for
voice search.
Think about how often you'veasked Alexa, siri or Google
(04:26):
Assistant a question.
Many of your potential clientsare doing the same thing.
They're asking things likewho's the best mobile
chiropractor near me?
To show up in those results,you need to use long tail
keywords, phrases that mimic howpeople speak.
For example, instead of justmobile massage therapist, you
(04:48):
might use a phrase like lookingfor a mobile massage therapist
in Miami who can come to my home.
Adding an FAQ section to yourwebsite is a great way to
include these conversationalphrases.
Naturally, now let's shift gearsand talk about your Google
Business Profile, or GBP.
(05:08):
If you're not already usingthis tool, you're missing out on
a huge opportunity.
Your GBP is essentially yourbusiness's online storefront,
even if you don't have aphysical location.
Since you're mobile, you'll setup your Google Business profile
a bit differently than atraditional business.
(05:28):
For starters, don't add aphysical address unless you
actually have one.
Instead, define your servicearea by listing the cities or
zip codes you cover.
Google allows up to 20 areas,so choose wisely.
Your Google business profileshould also include high quality
photos of your services, aclear description of what you do
(05:52):
and regular updates.
For instance, if you're runninga special on holiday gift
certificates for mobile massages, add a post about it to your
profile.
And don't forget to collect andshowcase reviews.
Reviews are a cornerstone oflocal SEO because they build
trust and credibility.
(06:13):
Encourage happy clients toleave a review by sending them a
quick follow-up email with adirect link to your GBP.
Now let's touch on linking bothinternally on your website and
externally with local businesses.
Internal linking helps guidevisitors through your site and
(06:34):
boost SEO by creating a clearstructure.
For example, if you're writinga blog post about the benefits
of mobile massage therapy, linkto your booking page or service
area pages.
Externally, partnerships withlocal businesses can be a game
changer.
If you're a mobile massagetherapist, you might team up
(06:56):
with a local yoga studio, gym orwellness coach.
Linking to each other'swebsites not only increases
visibility, but also signals toGoogle that you're a trusted
player in the community.
Finally, let's talk about socialmedia.
Love it or hate it, socialmedia is an essential piece of
(07:16):
the puzzle.
You don't have to post everyday or create elaborate
campaigns, but you do need to bepresent.
Use social media to drivetraffic to your website by
sharing updates, blog posts andspecial offers.
For example, if you write ablog post about five ways to
relax during the holidays,create a quick social media post
(07:40):
with a link to the full article.
Or if you're interviewed on apodcast, share the link and
invite your audience to listen.
At the end of the day, local SEOfor mobile providers is all
about making it easy for clientsto find and choose you.
It takes time and effort, butthe payoff is worth it.
(08:01):
And if you're feelingoverwhelmed, remember that help
is available.
Propel Marketing and Designspecializes in helping mobile
healthcare providers grow theirbusinesses.
Book a free discovery call andlet's create a customized SEO
strategy that works for you.
Thanks for joining me today onthe Clinic Marketing Podcast.
(08:25):
If you found this episodehelpful, please share it with
others in the healthcare spaceand don't forget to subscribe so
you never miss an episode.
I'll see you next time.
Welcome to the Clinic Marketing Podcast.
I'm Darci Sullivan from PropelMarketing and Design, and I'm
thrilled to have you here todaybecause we're tackling a topic
that's increasingly relevantlocal SEO for mobile massage
therapists and other mobilehealthcare providers.
When we think of healthcarebusinesses, we often picture
(00:22):
traditional brick and mortarclinics, but times are changing.
Mobile services are booming.
We're talking about businesseslike mobile chiropractors,
mobile med spas, mobile massagetherapists and even mobile
mental healthcare providers.
What was once a niche markethas become a full-on.
(00:43):
But here's the deal with growthcomes competition.
Mobile service providers arenow competing not just with
other mobile businesses, butalso with traditional location
based clinics.
So how do you ensure potentialclients find you first?
That's where local SEO comesinto play.
(01:04):
Let's start with the basics.
What makes local SEO for mobileproviders different from SEO
for a physical location?
A traditional business reliesheavily on its address to rank
in local searches.
Google can tie the business toa specific spot on the map, but
(01:24):
with a mobile business, there'sno fixed address.
Instead, you serve a servicearea, sometimes a very large one
.
This unique setup means youneed a tailored approach to
local SEO.
One of the first things youshould understand is how Google
sees service area businesses, orSAB.
These are businesses that go tothe customer rather than the
(01:48):
customer coming to them.
Think about painters,locksmiths or cleaners.
They've been doing the SABthing for years.
Now.
Healthcare providers arejoining the party, making
services like massage therapy,physical therapy and even med
spa treatments more accessiblethan ever.
The big difference for mobileproviders is that your clients
(02:12):
don't care where you are.
They care about where they areand whether you can get to them.
This means your local SEO needsto prioritize relevance how
well your services match whatpeople are searching for and
prominence how visible andtrustworthy your business
appears online.
Let's break this down with someactionable steps, starting with
(02:35):
your website.
Even though you're mobile, youstill need a website that
clearly communicates yourservices and your service area.
Your website is often the firstimpression people have of your
business, so make it count.
One way to do this is bycreating city-specific landing
pages for the major areas youserve.
(02:57):
For example, if you operate inSouth Florida, you might have
pages for Miami, fort Lauderdaleand Boca Raton.
Each page should include uniquecontent that speaks to the
needs and interests of clientsin that area.
Don't just copy and paste thesame text for every page.
Google frowns on duplicatecontent.
(03:18):
Instead, highlight what makeseach location special.
For example, your Miami pagemight talk about helping clients
recover from the stress of abusy city lifestyle, while your
Boca Raton page could focus onservices for retirees looking to
maintain mobility andrelaxation.
Tailoring your content likethis not only helps with SEO,
(03:43):
but also makes your website moreengaging for potential clients.
And speaking of engagement,let's talk about content.
High-quality, locally relevantcontent is your SEO best friend.
Think blog posts about tips forstaying healthy during Miami's
humid summers, or how mobilemassage therapy can help after a
(04:05):
long day at Art Basel.
The more you connect with youraudience's local interests, the
more likely they are to trustyou as an expert in your field.
Another key piece of your localSEO strategy is optimizing for
voice search.
Think about how often you'veasked Alexa, siri or Google
(04:26):
Assistant a question.
Many of your potential clientsare doing the same thing.
They're asking things likewho's the best mobile
chiropractor near me?
To show up in those results,you need to use long tail
keywords, phrases that mimic howpeople speak.
For example, instead of justmobile massage therapist, you
(04:48):
might use a phrase like lookingfor a mobile massage therapist
in Miami who can come to my home.
Adding an FAQ section to yourwebsite is a great way to
include these conversationalphrases.
Naturally, now let's shift gearsand talk about your Google
Business Profile, or GBP.
(05:08):
If you're not already usingthis tool, you're missing out on
a huge opportunity.
Your GBP is essentially yourbusiness's online storefront,
even if you don't have aphysical location.
Since you're mobile, you'll setup your Google Business profile
a bit differently than atraditional business.
(05:28):
For starters, don't add aphysical address unless you
actually have one.
Instead, define your servicearea by listing the cities or
zip codes you cover.
Google allows up to 20 areas,so choose wisely.
Your Google business profileshould also include high quality
photos of your services, aclear description of what you do
(05:52):
and regular updates.
For instance, if you're runninga special on holiday gift
certificates for mobile massages, add a post about it to your
profile.
And don't forget to collect andshowcase reviews.
Reviews are a cornerstone oflocal SEO because they build
trust and credibility.
(06:13):
Encourage happy clients toleave a review by sending them a
quick follow-up email with adirect link to your GBP.
Now let's touch on linking bothinternally on your website and
externally with local businesses.
Internal linking helps guidevisitors through your site and
(06:34):
boost SEO by creating a clearstructure.
For example, if you're writinga blog post about the benefits
of mobile massage therapy, linkto your booking page or service
area pages.
Externally, partnerships withlocal businesses can be a game
changer.
If you're a mobile massagetherapist, you might team up
(06:56):
with a local yoga studio, gym orwellness coach.
Linking to each other'swebsites not only increases
visibility, but also signals toGoogle that you're a trusted
player in the community.
Finally, let's talk about socialmedia.
Love it or hate it, socialmedia is an essential piece of
(07:16):
the puzzle.
You don't have to post everyday or create elaborate
campaigns, but you do need to bepresent.
Use social media to drivetraffic to your website by
sharing updates, blog posts andspecial offers.
For example, if you write ablog post about five ways to
relax during the holidays,create a quick social media post
(07:40):
with a link to the full article.
Or if you're interviewed on apodcast, share the link and
invite your audience to listen.
At the end of the day, local SEOfor mobile providers is all
about making it easy for clientsto find and choose you.
It takes time and effort, butthe payoff is worth it.
(08:01):
And if you're feelingoverwhelmed, remember that help
is available.
Propel Marketing and Designspecializes in helping mobile
healthcare providers grow theirbusinesses.
Book a free discovery call andlet's create a customized SEO
strategy that works for you.
Thanks for joining me today onthe Clinic Marketing Podcast.
(08:25):
If you found this episodehelpful, please share it with
others in the healthcare spaceand don't forget to subscribe so
you never miss an episode.
I'll see you next time.
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