October 13, 2025 • 19 mins
Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.
You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract more qualified patient leads and rank higher in search.
If your website isn’t driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what’s broken and how to get back on track.
Send in your questions. ❤ We'd love to hear from you!
NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.
In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.
Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!
https://propelyourcompany.com/learn
📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.
https://propelyourcompany.com/
Let's Stay Connected:
- Website - https://propelyourcompany.com/
- Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Does this sound like you?
(00:01):
You're blogging, you're posting,you're optimizing your website,
or at least you feel like you'retaking the right actions to do
so.
But still, the phone just isn'tringing as much as you wish it
was, or you're just not gettingthe website traffic you know
that you deserve.
(00:22):
Or you're just not getting thewebsite traffic you know your
clinic deserves.
And you're asking yourself, sohow do I know if my SEO plan
really is working?
Well, quick reminder SEO isn'tjust about traffic, it's about
qualified leads andappointments.
(00:44):
This episode was inspired by twolisteners who wrote in.
One was Laura.
She said, I have great reviews.
People generally love what I doand offer, but I can't seem to
get more than 10 to 15 people inthe door each week.
And then there was Sam.
Sam said, I tried the strategyof adding new specific services
(01:10):
pages, and I took a few otheractions, but I'm still not
seeing traction.
I think I'm missing something,but I can't figure out what.
My promise to you is this (01:21):
by the end of this episode, you'll
know how to spot the signs thatyour SEO plan needs a tune-up
and know what to do about it.
Hello and welcome to the ClinicMarketing Podcast.
I'm your host, Darcy Sullivanfrom Propel Marketing and
(01:42):
Design.
Listen, SEO is a long game, butit shouldn't feel like a
guessing game.
Many clinics waste months andmoney, tons of money thinking
SEO just takes time when theissue is actually a strategy
problem, not patience.
(02:04):
Your website should be bringingin leads.
If not, something's off in yourfoundation.
Today we're gonna go over 10 redflags that your SEO plan isn't
working, along with how to fixthese common issues.
Now listen, if you feel like youcan relate to all 10, ooh, boy,
(02:26):
do you have some work to do.
And I am guessing if you can'trelate to all 10, you can
probably relate to one or two.
So listen up and let's dive in.
And we're gonna start withreally the basics, which is red
flag number one.
There is a disconnect from yourtarget audience.
(02:49):
Your target audience could alsobe called your ideal patients,
right?
These are the people that youwant walking through the door.
And the question is (02:57):
is there a disconnect?
Is there a disconnect in thelanguage that you're using, your
messaging, or who you're tryingto target?
In the resources associated withthis episode, you'll see tons of
additional resources.
And one of those is an episodewhere we break down really how
to target your ideal audience.
(03:18):
So if you feel like that's adisconnect, that's a really good
episode to listen to to help youget on track.
And if you're not sure, simplymap out who your target audience
is and have somebody look atyour website and see if your
website truly reflects thattarget audience.
(03:39):
For example, of a disconnecthere, and we're gonna be talking
about your website a lot, andsome of these red flags do
overlap a little bit.
But I can give you one example.
If you're gonna say that yourtarget audience is somebody who
doesn't work out often, forexample, we've seen this with
(04:01):
some chiropractors' websiteswhere their website is just
covered with almost gym-likeimages that showcase people
working out and that are reallyextremely active, but that
doesn't match their targetdemographic.
So red flag number one is adisconnect from your target
(04:23):
audience.
And this really filters over orflows over rather into all
aspects of marketing.
So it's really something thatyou want to get honed in on
because if you're missing themark when it comes to connecting
with your target audience, itagain is gonna overflow into
your social media, your emailmarketing campaigns, your
(04:45):
in-person campaigns, any and allcampaigns.
So that is red flag number one.
Red flag number two.
When you Google your business,you are nowhere to be found.
Your website just doesn't comeup.
Oh, this can be heartbreaking.
And it can happen, especially ifyou have a brand new website.
(05:09):
Typically, we see this if thereis an indexing issue, meaning
that maybe your web designerdidn't set your website to be
indexed by Google.
So therefore, it's just notshowing up on Google.
And if that is the case, usuallyit's a technical issue that is a
little easier sorted out bysomebody who has more tech
(05:33):
knowledge.
So if you feel like that's anissue for you and you just you
Google your website and it justdoesn't show up anywhere.
Please do yourself a favor andeither connect with somebody
that can help you work throughthat, or as you'll find with a
lot of these red flags, you canalways visit
propileyourcompany.com and booka discovery call, and we can
(05:56):
take a look at things for you.
Okay, red flag number three.
You're not seeing an increase inwebsite traffic.
So, how do we check this out?
Well, you need to have GoogleAnalytics installed or another
(06:16):
form of analytics, and you'regonna look at it month over
month, quarter over quarter,year over year to see what's
going on with your organicwebsite traffic.
And if you're not seeing atleast a little bit of growth or
recovering from seasonal dips,you want to dig into your
(06:36):
keyword ranking, do a qualitycheck on the content on your
website.
In fact, when we talked aboutSam earlier, when I told you he
wrote in, that was his case.
Again, he had listened to a lotof our podcast episodes and he
started to build out thesepages.
But when he booked a discoverycall and we looked at them
(06:58):
together, you know what?
They were super short.
They were only like a paragrapheach.
And he had used AI.
So if you're leaning heavy,heavy on AI, you might see a
decrease in your websitetraffic.
So you want to make sure youhave quality, unique traffic.
And if you're using a WordPressplugin, make sure you don't just
(07:22):
set it and forget it, thatyou're actually following
through.
We see this a lot of times whenpeople say, Oh, well, my website
platform that I'm using is SEOfriendly.
And when that those SEO optionsauto-populate, they're not doing
you any favors.
So you need to make sure thatyou're actually going in and
(07:45):
optimizing your meta title tagand your meta descriptions.
And another good use of yourresources is to have a colleague
or a friend review your websiteand make sure that your offering
is clear, that the text is easyto read, that you don't have
crazy fonts over images oranything like that, that it's
(08:08):
obvious what you offer, who youoffer it to, and how you offer
your services.
You also want to make sure thatyou take a look at your website
on mobile and make sure that itdisplays correctly and quickly.
Oh boy, we're getting into itnow.
Oh, and there's still so manymore to go.
Okay, this episode might be alittle bit longer than some of
(08:29):
the more recent episodes, butthat's okay.
You're here for it, right?
You want to make some SEOchanges and see improvement.
Okay, red flag number four.
Let's say you're getting websitetraffic, but you're not getting
any new patients.
Hmm.
Well, there's a few reasons forthis.
Maybe he wrote a blog postreally on something that's
(08:53):
trendy, trendy, trendy, trendy.
So you're ranking for it, maybeyou're ranking for keyword terms
around it, but they're notassociated with your target
keywords that you're trying torank for.
Let's say you jump on sometrend, and so you're writing
about Taylor Swift, but you'renot like fully tying it back
(09:13):
into the services that youprovide or the conditions that
you treat.
There's a disconnect there.
So oftentimes when people aregetting heavy traffic but no new
patients, it's that.
And it tends to usually be likea blog post or two.
Maybe it's even a blog post ortwo that you wrote years ago.
They're driving traffic, butit's not the right traffic.
(09:36):
And in that case, you want toreassociate your keywords,
identify what they are, and makesure that you're focusing on
content that surrounds them andis local if you're trying to
rank locally, which most of youare.
It could also be that your callsto action aren't obvious, or
(09:56):
that there's too much frictionbetween your website and booking
an appointment, right?
So if they have to fill out aform and then contact somebody,
but then somebody doesn't getback to them in time, and then
they're not returning your callswhen you do get back to them.
That could also be an issue.
So you want to identify that.
(10:17):
Okay, red flag number five, andthis kind of overlaps with the
previous one, but you're rankingfor the wrong pages.
So this goes back to maybe theexample of you've got a couple
blog posts that you wrote.
Oh my goodness, there was onechiropractor where they were
getting so much traffic, butwhat they had done was like the
(10:38):
anti, like why chiropractic'sbad, or something that they were
trying to stir up aconversation.
And the blog post sounded sonegative, and that's why so many
people were clicking through onit.
And it did do a spin on it toidentify that no, you know, even
(10:59):
though the title sounds likeit's leaning this way, we're
really gonna turn the content tomake you realize why you do need
this service.
But it was so controversial thatagain, it was driving traffic,
but it wasn't the right traffic.
It wasn't people that wereactually searching for the
services that they offeredbecause they were looking for an
(11:20):
answer to why what they providedwasn't the right option.
I hope that makes sense.
So you want to make sure, again,that you're optimizing for the
correct pages, for the correctkeywords, and that your calls to
action are very clear.
So if somebody does end up on ablog post that they can still
(11:43):
navigate to the core pages thatwill help them convert.
Okay.
Red flag number six.
And I know a lot of people aregonna really relate to this one.
You haven't updated your websitecontent recently.
Or maybe you have updated it,but you've relied way too much
(12:06):
on AI.
Man, I should have just made AIits own red flag, but that's
okay.
We're working it into this one.
Listen, SEO can become stagnantif your website is outdated or
inactive.
And sometimes people think, oh,well, the easy button is to just
go to AI and have it writecontent for me or let me buy
(12:29):
canned content.
Don't do that.
Just don't do that.
In the resources associated withthis blog post, you'll see some
related to canned content.
What to do if you had purchasedcanned content?
There's also a really greatresource if you had relied too
much on AI about how to humanizethat content.
(12:49):
Again, you can find those in theshow notes slash blog post
associated with this episode, oryou can just kind of scroll
through the podcast after you'redone listening to this one.
But that can definitely be amajor red flag.
And sometimes you'll see anoverlap.
So for instance, maybe that'syou, maybe you haven't updated
(13:13):
your content, or you relied toomuch on AI, and then Google does
an algorithm update, and all ofa sudden your traffic slows,
slows down.
That could be what's happening,folks.
Okay, red flag number seven.
You're not actually trackingyour progress.
(13:33):
Maybe you don't have GoogleAnalytics set up, and so you're
just flying blind.
Well, it's really hard to tellwhat's going on if you have no
way of monitoring it.
So you do want to make sure thatyou set up Google Analytics.
And listen, I get it.
Google Analytics can sometimesfeel like you are drinking water
(13:54):
from a fire hose.
If you can relate to thatstatement, we suggest that you
install Clicky as an analyticssystem.
Clicky offers a free and a paidversion.
You can always start with thefree version, see what you think
about its simple, simpledashboard.
(14:15):
And if you like it, you couldalways upgrade to the paid
version.
Again, we'll include that linkin the show notes.
Red flag number eight.
We've been talking a lot aboutyour website, but what about
your Google Business profile?
Maybe your Google Businessprofile isn't growing or
improving.
We have tons of resources, tonsof podcasts, tons of guides.
(14:36):
We've got guides, we've got tonsof stuff to help you improve
your Google Business Profilelisting.
But you want to check yourGoogle Business Profile listing.
Check the insights associatedwith your Google Business
Profile listing.
Google Business Profile Listingis what controls your Google
Maps listing to make sure thatyou are getting calls from it,
(14:58):
that people are able to find it,that you're getting more
reviews, and that you're stayingup to date with it and not just
allowing it, again, to sitstagnant.
Red flag number nine.
Maybe you focused on your GoogleBusiness Profile listing, but
that is the only thing that youfocused on outside of your
website.
(15:19):
You've probably listened to acouple of our other episodes.
Again, we'll include those inthe show notes about your nap,
your name, your address, andyour phone number.
You want to make sure that youhave online consistency when it
comes to your company'slistings.
And there are other core keylistings that you should
(15:41):
include.
Those are your Apple Mapslisting, your Bing Business
listing, your Yelp listing.
The list goes on, and again,we'll include those in the show
notes, but you want to make surethat you're evolving past your
Google Business Profile listingwhen it comes to your online
listings.
And then we have red flag number10.
(16:02):
Maybe your SEO strategy iscompletely separate from other
marketing activities.
Ooh, we see that happen a lot,right?
Listen, if you've got a good SEOstrategy, you're adding content
to your website.
You're optimizing your website.
You should be sharing thatcontent via social, via email.
(16:23):
You should be pushing that outand also connecting with your
local community to drive moretraffic to your website through
programs that you're involvedwith and links that you're
gaining from other websites inyour community.
(16:44):
So here's what I suggest once aquarter, give this a listen, go
back through, check to see ifthere's any spots or issues that
you feel like could use someimprovement.
Because let's be honest,everybody's SEO plan can use
improvement.
(17:05):
So don't panic.
Fixing SEO isn't starting fromscratch, it's about refining
your approach.
As always, you can book adiscovery call by visiting
propelyourcompany.com.
Click book a discovery call.
And if you're interested inlearning more about SEO, you'll
also see a link to a free SEOtraining where we dive into all
(17:31):
of this stuff.
So remember, SEO shouldn't feellike a mystery.
It's your if your traffic isn'tgrowing, if your calls or people
booking online are starting tofall flat, or your rankings feel
stuck, it's time to review.
If you want expert eyes on yourSEO plan, go ahead and visit
(17:54):
propelyourcompany.com.
And again, you can book adiscovery call or check out any
of our helpful resources on ourwebsite.
That's it for today.
Does this sound like you?
(00:01):
You're blogging, you're posting,you're optimizing your website,
or at least you feel like you'retaking the right actions to do
so.
But still, the phone just isn'tringing as much as you wish it
was, or you're just not gettingthe website traffic you know
that you deserve.
(00:22):
Or you're just not getting thewebsite traffic you know your
clinic deserves.
And you're asking yourself, sohow do I know if my SEO plan
really is working?
Well, quick reminder SEO isn'tjust about traffic, it's about
qualified leads andappointments.
(00:44):
This episode was inspired by twolisteners who wrote in.
One was Laura.
She said, I have great reviews.
People generally love what I doand offer, but I can't seem to
get more than 10 to 15 people inthe door each week.
And then there was Sam.
Sam said, I tried the strategyof adding new specific services
(01:10):
pages, and I took a few otheractions, but I'm still not
seeing traction.
I think I'm missing something,but I can't figure out what.
My promise to you is this (01:21):
by the end of this episode, you'll
know how to spot the signs thatyour SEO plan needs a tune-up
and know what to do about it.
Hello and welcome to the ClinicMarketing Podcast.
I'm your host, Darcy Sullivanfrom Propel Marketing and
(01:42):
Design.
Listen, SEO is a long game, butit shouldn't feel like a
guessing game.
Many clinics waste months andmoney, tons of money thinking
SEO just takes time when theissue is actually a strategy
problem, not patience.
(02:04):
Your website should be bringingin leads.
If not, something's off in yourfoundation.
Today we're gonna go over 10 redflags that your SEO plan isn't
working, along with how to fixthese common issues.
Now listen, if you feel like youcan relate to all 10, ooh, boy,
(02:26):
do you have some work to do.
And I am guessing if you can'trelate to all 10, you can
probably relate to one or two.
So listen up and let's dive in.
And we're gonna start withreally the basics, which is red
flag number one.
There is a disconnect from yourtarget audience.
(02:49):
Your target audience could alsobe called your ideal patients,
right?
These are the people that youwant walking through the door.
And the question is (02:57):
is there a disconnect?
Is there a disconnect in thelanguage that you're using, your
messaging, or who you're tryingto target?
In the resources associated withthis episode, you'll see tons of
additional resources.
And one of those is an episodewhere we break down really how
to target your ideal audience.
(03:18):
So if you feel like that's adisconnect, that's a really good
episode to listen to to help youget on track.
And if you're not sure, simplymap out who your target audience
is and have somebody look atyour website and see if your
website truly reflects thattarget audience.
(03:39):
For example, of a disconnecthere, and we're gonna be talking
about your website a lot, andsome of these red flags do
overlap a little bit.
But I can give you one example.
If you're gonna say that yourtarget audience is somebody who
doesn't work out often, forexample, we've seen this with
(04:01):
some chiropractors' websiteswhere their website is just
covered with almost gym-likeimages that showcase people
working out and that are reallyextremely active, but that
doesn't match their targetdemographic.
So red flag number one is adisconnect from your target
(04:23):
audience.
And this really filters over orflows over rather into all
aspects of marketing.
So it's really something thatyou want to get honed in on
because if you're missing themark when it comes to connecting
with your target audience, itagain is gonna overflow into
your social media, your emailmarketing campaigns, your
(04:45):
in-person campaigns, any and allcampaigns.
So that is red flag number one.
Red flag number two.
When you Google your business,you are nowhere to be found.
Your website just doesn't comeup.
Oh, this can be heartbreaking.
And it can happen, especially ifyou have a brand new website.
(05:09):
Typically, we see this if thereis an indexing issue, meaning
that maybe your web designerdidn't set your website to be
indexed by Google.
So therefore, it's just notshowing up on Google.
And if that is the case, usuallyit's a technical issue that is a
little easier sorted out bysomebody who has more tech
(05:33):
knowledge.
So if you feel like that's anissue for you and you just you
Google your website and it justdoesn't show up anywhere.
Please do yourself a favor andeither connect with somebody
that can help you work throughthat, or as you'll find with a
lot of these red flags, you canalways visit
propileyourcompany.com and booka discovery call, and we can
(05:56):
take a look at things for you.
Okay, red flag number three.
You're not seeing an increase inwebsite traffic.
So, how do we check this out?
Well, you need to have GoogleAnalytics installed or another
(06:16):
form of analytics, and you'regonna look at it month over
month, quarter over quarter,year over year to see what's
going on with your organicwebsite traffic.
And if you're not seeing atleast a little bit of growth or
recovering from seasonal dips,you want to dig into your
(06:36):
keyword ranking, do a qualitycheck on the content on your
website.
In fact, when we talked aboutSam earlier, when I told you he
wrote in, that was his case.
Again, he had listened to a lotof our podcast episodes and he
started to build out thesepages.
But when he booked a discoverycall and we looked at them
(06:58):
together, you know what?
They were super short.
They were only like a paragrapheach.
And he had used AI.
So if you're leaning heavy,heavy on AI, you might see a
decrease in your websitetraffic.
So you want to make sure youhave quality, unique traffic.
And if you're using a WordPressplugin, make sure you don't just
(07:22):
set it and forget it, thatyou're actually following
through.
We see this a lot of times whenpeople say, Oh, well, my website
platform that I'm using is SEOfriendly.
And when that those SEO optionsauto-populate, they're not doing
you any favors.
So you need to make sure thatyou're actually going in and
(07:45):
optimizing your meta title tagand your meta descriptions.
And another good use of yourresources is to have a colleague
or a friend review your websiteand make sure that your offering
is clear, that the text is easyto read, that you don't have
crazy fonts over images oranything like that, that it's
(08:08):
obvious what you offer, who youoffer it to, and how you offer
your services.
You also want to make sure thatyou take a look at your website
on mobile and make sure that itdisplays correctly and quickly.
Oh boy, we're getting into itnow.
Oh, and there's still so manymore to go.
Okay, this episode might be alittle bit longer than some of
(08:29):
the more recent episodes, butthat's okay.
You're here for it, right?
You want to make some SEOchanges and see improvement.
Okay, red flag number four.
Let's say you're getting websitetraffic, but you're not getting
any new patients.
Hmm.
Well, there's a few reasons forthis.
Maybe he wrote a blog postreally on something that's
(08:53):
trendy, trendy, trendy, trendy.
So you're ranking for it, maybeyou're ranking for keyword terms
around it, but they're notassociated with your target
keywords that you're trying torank for.
Let's say you jump on sometrend, and so you're writing
about Taylor Swift, but you'renot like fully tying it back
(09:13):
into the services that youprovide or the conditions that
you treat.
There's a disconnect there.
So oftentimes when people aregetting heavy traffic but no new
patients, it's that.
And it tends to usually be likea blog post or two.
Maybe it's even a blog post ortwo that you wrote years ago.
They're driving traffic, butit's not the right traffic.
(09:36):
And in that case, you want toreassociate your keywords,
identify what they are, and makesure that you're focusing on
content that surrounds them andis local if you're trying to
rank locally, which most of youare.
It could also be that your callsto action aren't obvious, or
(09:56):
that there's too much frictionbetween your website and booking
an appointment, right?
So if they have to fill out aform and then contact somebody,
but then somebody doesn't getback to them in time, and then
they're not returning your callswhen you do get back to them.
That could also be an issue.
So you want to identify that.
(10:17):
Okay, red flag number five, andthis kind of overlaps with the
previous one, but you're rankingfor the wrong pages.
So this goes back to maybe theexample of you've got a couple
blog posts that you wrote.
Oh my goodness, there was onechiropractor where they were
getting so much traffic, butwhat they had done was like the
(10:38):
anti, like why chiropractic'sbad, or something that they were
trying to stir up aconversation.
And the blog post sounded sonegative, and that's why so many
people were clicking through onit.
And it did do a spin on it toidentify that no, you know, even
(10:59):
though the title sounds likeit's leaning this way, we're
really gonna turn the content tomake you realize why you do need
this service.
But it was so controversial thatagain, it was driving traffic,
but it wasn't the right traffic.
It wasn't people that wereactually searching for the
services that they offeredbecause they were looking for an
(11:20):
answer to why what they providedwasn't the right option.
I hope that makes sense.
So you want to make sure, again,that you're optimizing for the
correct pages, for the correctkeywords, and that your calls to
action are very clear.
So if somebody does end up on ablog post that they can still
(11:43):
navigate to the core pages thatwill help them convert.
Okay.
Red flag number six.
And I know a lot of people aregonna really relate to this one.
You haven't updated your websitecontent recently.
Or maybe you have updated it,but you've relied way too much
(12:06):
on AI.
Man, I should have just made AIits own red flag, but that's
okay.
We're working it into this one.
Listen, SEO can become stagnantif your website is outdated or
inactive.
And sometimes people think, oh,well, the easy button is to just
go to AI and have it writecontent for me or let me buy
(12:29):
canned content.
Don't do that.
Just don't do that.
In the resources associated withthis blog post, you'll see some
related to canned content.
What to do if you had purchasedcanned content?
There's also a really greatresource if you had relied too
much on AI about how to humanizethat content.
(12:49):
Again, you can find those in theshow notes slash blog post
associated with this episode, oryou can just kind of scroll
through the podcast after you'redone listening to this one.
But that can definitely be amajor red flag.
And sometimes you'll see anoverlap.
So for instance, maybe that'syou, maybe you haven't updated
(13:13):
your content, or you relied toomuch on AI, and then Google does
an algorithm update, and all ofa sudden your traffic slows,
slows down.
That could be what's happening,folks.
Okay, red flag number seven.
You're not actually trackingyour progress.
(13:33):
Maybe you don't have GoogleAnalytics set up, and so you're
just flying blind.
Well, it's really hard to tellwhat's going on if you have no
way of monitoring it.
So you do want to make sure thatyou set up Google Analytics.
And listen, I get it.
Google Analytics can sometimesfeel like you are drinking water
(13:54):
from a fire hose.
If you can relate to thatstatement, we suggest that you
install Clicky as an analyticssystem.
Clicky offers a free and a paidversion.
You can always start with thefree version, see what you think
about its simple, simpledashboard.
(14:15):
And if you like it, you couldalways upgrade to the paid
version.
Again, we'll include that linkin the show notes.
Red flag number eight.
We've been talking a lot aboutyour website, but what about
your Google Business profile?
Maybe your Google Businessprofile isn't growing or
improving.
We have tons of resources, tonsof podcasts, tons of guides.
(14:36):
We've got guides, we've got tonsof stuff to help you improve
your Google Business Profilelisting.
But you want to check yourGoogle Business Profile listing.
Check the insights associatedwith your Google Business
Profile listing.
Google Business Profile Listingis what controls your Google
Maps listing to make sure thatyou are getting calls from it,
(14:58):
that people are able to find it,that you're getting more
reviews, and that you're stayingup to date with it and not just
allowing it, again, to sitstagnant.
Red flag number nine.
Maybe you focused on your GoogleBusiness Profile listing, but
that is the only thing that youfocused on outside of your
website.
(15:19):
You've probably listened to acouple of our other episodes.
Again, we'll include those inthe show notes about your nap,
your name, your address, andyour phone number.
You want to make sure that youhave online consistency when it
comes to your company'slistings.
And there are other core keylistings that you should
(15:41):
include.
Those are your Apple Mapslisting, your Bing Business
listing, your Yelp listing.
The list goes on, and again,we'll include those in the show
notes, but you want to make surethat you're evolving past your
Google Business Profile listingwhen it comes to your online
listings.
And then we have red flag number10.
(16:02):
Maybe your SEO strategy iscompletely separate from other
marketing activities.
Ooh, we see that happen a lot,right?
Listen, if you've got a good SEOstrategy, you're adding content
to your website.
You're optimizing your website.
You should be sharing thatcontent via social, via email.
(16:23):
You should be pushing that outand also connecting with your
local community to drive moretraffic to your website through
programs that you're involvedwith and links that you're
gaining from other websites inyour community.
(16:44):
So here's what I suggest once aquarter, give this a listen, go
back through, check to see ifthere's any spots or issues that
you feel like could use someimprovement.
Because let's be honest,everybody's SEO plan can use
improvement.
(17:05):
So don't panic.
Fixing SEO isn't starting fromscratch, it's about refining
your approach.
As always, you can book adiscovery call by visiting
propelyourcompany.com.
Click book a discovery call.
And if you're interested inlearning more about SEO, you'll
also see a link to a free SEOtraining where we dive into all
(17:31):
of this stuff.
So remember, SEO shouldn't feellike a mystery.
It's your if your traffic isn'tgrowing, if your calls or people
booking online are starting tofall flat, or your rankings feel
stuck, it's time to review.
If you want expert eyes on yourSEO plan, go ahead and visit
(17:54):
propelyourcompany.com.
And again, you can book adiscovery call or check out any
of our helpful resources on ourwebsite.
That's it for today.
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