The JYPSI Spirit with Raj Alva & Ari Sussman (TCGS S4 E1)

On this episode of THE COCKTAIL GURU SHOW, the premiere installment of Season 4, hosts Jonathan & Jeffrey Pogash deep-dive the whiskey world with serial entrepreneur Raj Alva and veteran whiskey maker Ari Sussman, who, together with country music superstar Eric Church, founded JYPSI Whiskey. Watch, listen, and learn how this team of unlikely partners launched a new whiskey brand, formulated an innovative whiskey-making process—including some unique aging techniques—and mastered the art and science of blending whiskeys from across the globe. Plust, enjoy a taste of the fascinating history of punch—it hasn't always been a syrupy concoction served as children's birthday parties—in Papa Pogash's "Cocktail Commentary."

THE COCKTAIL GURU SHOW is produced by 1st Reel Entertainment and distributed by EatsDrinksTV, a service of the Center for Culinary Culture—Home of The Cocktail Collection, and is available wherever you enjoy your favorite shows.