#62 Making a Business Out of a Hobby with Emilie Otto

This week on the podcast, I spoke with Emilie Otto, who is the owner of House of Hobby, an art studio for budding artists in Perth.

House of Hobby hosts up to seven workshops a week and the business has created a vibrant community of hobbyists who love to come together and share their passion for art.

In the podcast, we talk about:

• How Emilie went out on a whim and bought House of Hobby during COVID... and how it actually worked in her favour!
• The marketing methods Emilie uses to get her business up front and centre.
• The power of an email newsletter and how Emilie sells most workshop tickets through this process.
• Emilie's onboarding process to make sure all art teachers create a consistent 'vibe' for workshop participants.
• What Emilie has struggled with on her journey.
• What Emilie loves the most about her business - and what drives her to get up each day to keep running an epic art community.

…and loads, loads more.

If you've ever wanted to own and run a brick and mortar creative business, then this is the podcast you need to listen to!

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