YouTube Ads Specialist, Marcus Svedin, joined me on The Committed Creative podcast this week, and gave some great insights on how to use YouTube to market and grow your business.
Marcus is the co-founder of Titan Marketer, a YouTube advertising company, and he spoke about the benefits of YouTube advertising and why it is a valuable platform for businesses.
The key takeaways Marcus shares include:
- The targeting capabilities of YouTube ads and how they can reach potential customers who are ready to buy.
- Tips for creating engaging video ads and growing a YouTube channel.
- The importance of authenticity and encourages business owners to overcome their camera shyness and start creating video content.
- Highlighting the significance of optimising landing page load speed for successful ad campaigns.
One of my favourite quotes from Marcus during this episode was, "People desire and seek out authenticity because there's so much fakeness on social media - but on YouTube it's easy to show that you're authentic."
If you've ever wanted to tap into YouTube and use it as a marketing platform, then this is the podcast to listen to!
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