One day his life just changed

Saul Colt has been doing the unconventional in marketing for years…and then one day he fell ill and everything changed.

TAMAR: Hey, everybody, I am so super excited to be introducing my old friend. I’ve known him for over a decade-and-a-half maybe, Saul Colt. I think you’re in Toronto, but maybe you’re not anymore. I don’t know where you are. So yeah, you could introduce yourself, and thank you for coming. Tell us where you are right now, what you’re up to.

SAUL COLT: Tamar, thank you so much for having me on the show. This is exciting. It’s always nice to chat with you. I am in Toronto right now. I’m sitting in my home office basement. And, you know, talking to you. As far as what I’m up to right now, you know, many people know me for running the Idea Integration Company, my non-traditional marketing company. But I’m also the CMO right now, of a new company as yet, sort of (to be) announced, but it’s called Autozen. It’s still a little on the secret side, but we’ll be announcing it in a couple months. And hopefully, it’ll take the world by storm.

TAMAR: Cool. Don’t worry. I’m glad you’re not too worried that this is a massive distribution, and everyone will find it. The cat will be out of the pack beforehand.

SAUL COLT: So, I’m going to share this with everybody I know. So, you’re gonna see your numbers triple.

TAMAR: Yeah. I’m so excited about that. Yeah, you know, podcasts in general. These days, everybody’s on a podcast. I have a podcast, recording every single day. It’s insane. It’s hard because it’s the harder platform, it’s the harder medium to use, because you really have to have undivided attention to really be focused on it. So, reading, I have a million tabs open and I know I’m eventually going to get through everything. But when it comes to a podcast, you have to listen to this one, and this one, and this one.  I’m like, how do you have time because you really have to. You can’t read like 15 articles a day; you cannot listen to 15 podcasts.

SAUL COLT: But I do love the idea of podcasts from a marketing standpoint, even just like a human standpoint, because, it really is the most intimate medium I can think of.  I listen to podcasts, with headphones directly inside my ears. I listen to them in bed, I listen to them in my car, I listen to them exercising. So, for the most part, when I do carve out time for podcasts, I’m completely focused and I’m not using it as a second screen. I’m not listening to a podcast and watching TV or scrolling through Instagram. And you know, I listen to the stuff I want to listen to. I’m not being forced to, you know, consume ads or anything like that. So, I love the medium of podcasting. But man, is it hard to create a podcast and promote a podcast and hit schedules. You know, I’ve been doing my own podcast for about two years, I’ve done over 50 episodes. You know, I literally got three recorded podcasts that I haven’t edited or shared just because the kind of work has taken over my life. So, as far as sending out a tweet as you know takes 30 seconds; when you think of podcasts, all the work you have to do editing, promoting, you know, it’s, demanding, but it’s rewarding at the same time.

TAMAR: Yeah, I know and I’ve always felt this way since I was a young child, and I was being tested on those achievement tests. I never had the ability to be able to focus and listen the way I wanted to. I think it takes more mental capacity for myself to kind of focus. Therefore, podcasts are never my perfect medium. Sometimes I struggle, even just watching the TV show. In my mind, I don’t know if it’s an ADHD mind but I do not have ADHD. But I do have the inability to have that focus level that I want. It’s like I want to join Reddit, I want to learn and see what advice people would have asked them, “Hey, I want to learn how to focus better, I want to learn how to listen better.” And they’re going to “Really you need to take, some sort of medication like Adderall.” I’ve taken it, but it hasn’t done anything for me. And again, I don’t have any ADHD. So, I might add, I don’t think so because that didn’t help. So, I don’t know. But it’s hard and I admire you to be able to do that because I don’t know. Maybe it’s just that we have only 24 hours in the day. There’s just so much you can do. The only time I listen to podcasts is when I take walks and outside. And we’re minimizing on that right now because of the