The Conference Room with Simon Lader
Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and online coaching firm Salisi Academy.
Episodes
THIS WEEK'S GUEST
Noam is the VP of Global Sales of IoT Security Vendor Shield IoT. He is an international sales leader in the Cybersecurity sector, with a proven track record of growing early-stage tech ventures from zero revenue into multi-million dollar unicorns. With over 20 years of experience in evangelizing new technologies, Noam specializes in developing international sales channels and leading diversified sales teams t...
THIS WEEK'S GUEST
Charlotte Pridmore is a success coach who helps her clients shift their financial identities. She transformed herself from being a single mom on benefits to growing her own GBP1.5M business within three years. After a lifetime of challenge in the area of money, she is passionate about helping emerging entrepreneurs shift their internal financial identity leaving them free to experience the life they desire wi...
This week we welcome Arik Kasha, VP EMEA of Seraphic Security to talk about his strategy and philosophy to successfully growing and scaling startups - and it's all about relationships. Arik Kasha is the VP Sales EMEA of Israeli cybersecurity vendor Seraphic Security. He is a graduate of The College of Management Academic Studies and began his sales career with Aladdin Knowledge Systems, now part of SafeNet, where he spent ten years...
In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month!
KEY TAKEAWAYS FROM THIS EPISODE:
- Start email marketing even with simple ideas.
- A fresher way to do email marketing that yields better results.
- Show that you are invested in your content and share...
In this week’s episode, we welcome Michelle Kuei, the founder of Elevate Life Coaching, as she shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact.
KEY TAKEAWAYS FROM THIS EPISODE:
- Inner criticism and how to let go of it.
- Comfort Zones and how to get out of them.
- The Power of Storytelling
- &nbs...
In this week’s episode, we welcome the Founder and CEO of Go Confidently Services, Julie DeLucca-Collins, as she teaches us all about productivity in all phases of a business.
KEY TAKEAWAYS FROM THIS EPISODE:
- What is a Chief Innovation Officer?
- How to prioritize tasks.
- Time blocking and how it helps you be more productive.
- Three distinct phases in business and the three different distinct programs f...
In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media.
KEY TAKEAWAYS FROM THIS EPISODE:
- What is Micro Content?
- How to start splitting content into micro contents.
- The Three Pillars of Micro Content
- Tips for people who aren't necessarily comfortable being on...
In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett, as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together!
KEY TAKEAWAYS FROM THIS EPISODE:
• What a Chief Strategy Officer is.
• How to develop your career with the goal of being a Chief Strategy Officer.
• What technology alliance is, and how 1+1 can equal 3.
•...
In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results.
KEY TAKEAWAYS FROM THIS EPISODE:
• Common problems with email deliverability.
• Causes of problems with email deliverability.
• How to improve email deliverability.
• How the Big 3 (Microsoft, Google, a...
In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko, as she teaches us high conversion heart-centered conversational sales methodologies.
KEY TAKEAWAYS FROM THIS EPISODE:
- That deep understanding of what it takes to get people to make an actual buying decision.
- What people hate about sales.
- How to sell with integrity.
- The sales conversation se...
In this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business.
KEY TAKEAWAYS FROM THIS EPISODE:
- Consistency of activity and consistency in tracking.
- How do customers end up buying from you
- How to know when to shift your marketing investment
- Consumer purchase behavior, consumer media consumption behavior, a...
In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022
For more information or to get in touch with the guests, and to listen for the full episodes, check out:
Gordon Lawson
Full Podcast (episode 51):
https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q
Tammy Johnston
Full Podcast (episode 52):
https://open.spotify.com/episode/...
In this week’s episode, India Brown, a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business.
KEY TAKEAWAYS FROM THIS EPISODE:
- Pain points of Video Marketing.
- How important Authenticity is, in Video Marketing.
- Micro Content: what it is and how to leverage it to your advantage.
- The primary things that people need to create a good...
In this week’s episode, we have with us Dan Ellis, managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment.
KEY TAKEAWAYS FROM THIS EPISODE:
- Contingency Model vs Retained Model: The advantages and disadvantages.
- The Broken Recruitment Process is wholly at the feet of contingency recruite...
In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures.
KEY TAKEAWAYS FROM THIS EPISODE:
- Good Sales Systems and Pain Points to Closing a Sales Loop
- How to do Agile Marketing
- Intent-Driven Marketing vs. Audience Driven Marketing
- Ho...
In this week’s episode, Karen Mendoza of D-BOX Technologies joins us as she shares how working with prominent Japanese multinational video game company, Nintendo developed her ability to innovate consumer experiences.
KEY TAKEAWAYS FROM THIS EPISODE:
- What is Haptics Technologies
- Challenges of Drawing Innovative Products from a Recognizable Brand vs an Unrecognizable Brand
- How to Bring Pro...
In this week’s episode, we welcome the Chief Revenue Officer of cybersecurity vendor Perimeter 81, Ohad Mandelbaum as he shares his secrets and strategies for growing start-ups into multi-million dollar companies
KEY TAKEAWAYS FROM THIS EPISODE:
- Hallmarks that Startups need have a Robust go-to Market Strategy
- The Hypergrowth of Start-up Companies
- Strategies that you have developed to get techno...
In this week’s episode, we welcome, Caleigh Bell, the founder, and CEO of All Things Podcasting, as she talks about how to turn your passion into a profitable podcast.
KEY TAKEAWAYS FROM THIS EPISODE:
- Business Advantages of Starting a Podcast
- How to Monetize a Podcast
- Key Strategies to Grow your Audience
- How to Map out your Intro, Outro, and Trailers
THIS WEEK'S GUEST
Caleigh ...
In this week’s episode, we welcome the Chief Marketing Officer of cybersecurity vendor Perimeter 81, Gily Netzer as she shares some understandings of the world of public relations.
KEY TAKEAWAYS FROM THIS EPISODE:
- B to H Relationships (Business to Human).
- The benefits of transitioning from working in big enormous companies to working with start-ups
- Business and Emotional drivers to get the whole customer sett...
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