In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding your target audience, and the key components of effective ad writing.
Key Moments:
Simon welcomes Evelina back to the podcast, highlighting her expertise in high conversion copywriting.
Evelina shares her journey from creative writing to marketing copy, emphasizing her passion for storytelling and its impact on business success.
Evelina explains how ad copy serves as the first touchpoint in a marketing funnel, while email copy targets existing customers.
Evelina discusses the metrics for measuring ad performance, including click-through rates and return on investment.
The conversation shifts to the differences in strategies for high ticket and low ticket items, emphasizing the need for more nurturing in high ticket sales.
Evelina highlights that ads are just one piece of a larger marketing strategy, focusing on the importance of building trust and educating potential customers.
Evelina shares common issues businesses face with underperforming ads and the importance of understanding customer pain points.
Evelina discusses techniques for creating engaging hooks that resonate with the target audience and capture their attention.
Evelina outlines the key components of an effective ad, including the hook, open loop, problem identification, solution presentation, and call to action.
Evelina explains the process of A/B testing to optimize ad performance, emphasizing the need to test one variable at a time for accurate results.
To learn more about Evelina Kagan please visit his Linkedin Profile
To learn more about Evelina Kagan please visit her website
.
YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
The Conference Room is available on
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.