On this episode Brian Berneman talks with Kate Hall (Ethically Kate) once again after being the first guest of the podcast.
Key Takeaways
- Kate Hall (Ethically Kate) has evolved from Instagram influencer to sustainability educator, author, and public speaker
- Sustainability messaging should balance seriousness with accessibility, fun, and hope to inspire action
- Diversifying income streams and maintaining offline connections are crucial for influencers' long-term sustainability
- Starting small with conversations and composting can kickstart a more sustainable lifestyle
Topics
Kate's Evolution as "Ethically Kate":
- Started sharing on Instagram ~8 years ago out of passion for learning about sustainability
- Now a full-time sustainability educator, writer, public speaker, and author
- Wrote book "Better Bolder Different" during 2021 lockdown
- Focuses on inspiring individuals to live more sustainably in accessible ways
Balancing Seriousness and Accessibility in Sustainability Messaging:
- Uses fun, playful approach to make sustainability more engaging
- Aims to inspire hope and positive action rather than paralysis
- Emphasizes personal benefits of sustainable living beyond environmental impact
- Recently sharing more about personal challenges to be authentic and relatable
Sustainable Influencing and Business Strategies:
- Diversified income streams beyond Instagram (speaking, writing, Patreon)
- Maintains offline life and connections larger than online presence
- Targets mainstream audiences and corporate settings for greater impact
- Adapts messaging and platforms as sustainability landscape evolves
Starting a Sustainability Journey:
- Have intentional conversations about everyday habits, especially with older generations
- Learn through podcasts, documentaries before making purchases
- Start composting as an accessible entry point with multiple benefits
For more about Kate find her on Instagram and https://ethicallykate.com/.
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