Can We Really Escape AI in Content Creation

In this episode of The Content Beach, I hit record and went completely live — unscripted, slightly chaotic, and totally real — to answer the question I keep circling as a creator:

Can we actually escape AI? And should we even be trying to?

This episode isn’t AI fear-mongering or bandwagon hype. It’s my personal take, as someone who builds strategy, runs client systems, and uses AI every day — while still protecting my voice, my values, and my creativity.

Whether you’re using AI and loving it, avoiding it on principle, or feeling overwhelmed by it all… this one’s for you.

Here’s what we get into:

• Why I’m not afraid of AI — but I am cautious about what it replaces
• How I actually use it in my business (and where I draw the line)
• The real reason creators feel behind — and how I deal with that
• Why automation doesn’t mean abandoning your voice
• How I protect the essence of my client work and content

If you’ve ever found yourself saving hundreds of ChatGPT drafts and never returning to them… or feeling like you’re falling behind because you’re not “AI-optimized,” this is a reminder that you’re not behind — you’re just realigning.

Want to go deeper? I’ve got resources at www.wethrivebydesign.com