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November 13, 2025 16 mins

In today’s episode, I break down funnels in the simplest, most human way possible — no jargon, no pressure, no sleazy strategies.

If you’re an online coach, consultant, educator, or digital expert wanting to bring your work into the online world, this episode is going to feel like a deep exhale. I’m walking you through:

🌴 What a funnel actually is — in normal human words

No tech overwhelm. No fancy diagrams. Just: How people find you → how you build trust → how they eventually buy.

🌊 Why opt-ins matter

And why the goal isn’t to “collect emails”… but to build a relationship inside someone’s inbox.

✉️ What really happens after someone joins your list

I explain the nurturing phase, what keeps people subscribed, what loses them, and how to create content that warms your audience toward your paid offers.

🔥 Behavior-based automations (explained simply)

You’ll learn things like:

  • What counts as “engagement”

  • How to tag people based on clicks

  • When to segment or send someone into a new sequence

  • Why “did they open?” tells you way more than you think

💛 The rule I swear by: Provide value first

Not everyone agrees with this, but inside The Content Beach, we build trust. We don’t pressure. We don’t rush. We don’t throw “BUY NOW” in someone’s face at first contact.

📣 Bonus tip:

How to run high-volume campaigns (like Black Friday or launches) without annoying your entire email list — using “exclude me from this promo” logic.

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