Following on from Episode 201 Mik from Hopocrisy has stuck around in the zoom room with Warren and Davydd as we continue to chat with Andrew from Batch Brewing about their big rebrand!
You can taste the beers we're discussing while you listen to the podcast by visiting our online store here: https://the-coolroom-podcast.myshopify.com/products/hopocrisy-wayward-batch-pack
We delve into the brewery's back story and learn all about the ideas that the team had before they started to set it and their venues up - and what they would have done differently now that they've had 10 years of experience.
And most importantly we learn why now is the right time for a rebrand and what the motivations were for choosing to work with Pocketbeagles' Clint Weaver who has already built up a large body of design work with other Australian breweries.
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