What does it take to build a lasting family legacy across multiple industries—from automotive to healthcare, solar, taxes, and beyond? In this episode of The Covert Code Podcast, I sit down with Alex Herrera, a serial entrepreneur whose dedication to community and family drives everything he does. Discover Alex's remarkable journey from his automotive roots with Midas and Meineke franchises in Texas to building a thriving 30-year automotive legacy in Arizona's Scottsdale Airpark—the only Costco certified service center with five-star ratings across the board. Learn how finding the right partner, closing the door on your past, and expanding beyond your comfort zone can transform you from passionate technician to multi-industry entrepreneur. Whether you're building your first business or your fifth, Alex's insights on legacy, family, and strategic diversification will inspire your entrepreneurial journey.
📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
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✨ CONNECT WITH ALEX HERRERA
Website: https://ac.company/
LinkedIn: linkedin.com/in/atzael-herrera-84223436
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Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
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🌐 FOLLOW THE COVERT CODE:
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📚 ABOUT HOST ANNA COVERT:
Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
ANNA'S WEBSITES:
The Covert Code: https://thecovertcode.com/
Anna Covert: https://annacovert.com/
Covert Communication: https://covertcommunication.com/
Reactium: https://reactium.io/
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