What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I've trusted as a data partner for years. Jack pulls no punches as he reveals the unfiltered truth about data integrity, lead quality, and why trust will determine which companies dominate the future of marketing. With over five years selling aged solar data to 150+ companies monthly, Jack shares insights on safeguarding data, improving lead conversion, and building the kind of transparency that turns skeptical prospects into long-term partners. If you're tired of empty promises and want the straight truth about what makes data actually work, this conversation will transform your approach to lead generation.
📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
Amazon: https://rb.gy/wrht8
Barnes & Noble: https://rb.gy/vwev0a
Target: https://rb.gy/jhpxri
✨ CONNECT WITH JACK BURLEIGH
Jack's Website: https://www.jackburleigh.me/
Facebook: https://www.facebook.com/jack.burleigh.16/
Linkedin: linkedin.com/in/jack-burleigh-362882141
🎧 LISTEN ON ALL PLATFORMS:
Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
🌐 FOLLOW THE COVERT CODE:
Website: https://thecovertcode.com/
Instagram: https://www.instagram.com/covertcodeofficial
Facebook: https://www.facebook.com/thecovertcode
LinkedIn: https://www.linkedin.com/company/covert-code-official/
📚 ABOUT HOST ANNA COVERT:
Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
ANNA'S WEBSITES:
The Covert Code: https://thecovertcode.com/
Anna Covert: https://annacovert.com/
Covert Communication: https://covertcommunication.com/
Reactium: https://reactium.io/
📌 ENJOYED THIS EPISODE?
Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
SUPPORT THE SHOW:
Subscribe for weekly episodes featuring business leaders and innovators
Share this episode with someone who needs to hear it
Connect with our guests and continue the conversation
#TheCovertCodePodcast #DataIntegrity #LeadGeneration #DataQuality #MarketingData #SolarLeads #B2BLeads #DataTrust #LeadQuality #MarketingGrowth