What happens when livestreaming stops being a broadcast and becomes an immersive brand experience? In this episode of The Covert Code Podcast, I sit down with John Petrocelli, Founder and CEO of Bulldog DM—the world's leading premium livestream studio. Discover how John has pioneered groundbreaking live events for iconic brands like Apple, Netflix, and Coca-Cola, transforming how audiences connect with companies in real-time. Learn the evolution of livestreaming from basic video to experiential storytelling, and why the brands that master immersive digital experiences will dominate audience engagement in the years ahead. Whether you're a marketer, brand leader, or content creator, John's insights will revolutionize how you think about connecting with audiences in the digital age.
📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
• Amazon: https://rb.gy/wrht8
• Barnes & Noble: https://rb.gy/vwev0a
• Target: https://rb.gy/jhpxri
✨ CONNECT WITH JOHN PETROCELLI
• LinkedIn: https://www.linkedin.com/in/johnpetrocelli/
• Company Website: https://bulldogdm.com/
🎧 LISTEN ON ALL PLATFORMS:
• Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
• Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
• iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
• YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
🌐 FOLLOW THE COVERT CODE:
• Website: https://thecovertcode.com/
• Instagram: https://www.instagram.com/covertcodeofficial
• Facebook: https://www.facebook.com/thecovertcode
• LinkedIn: https://www.linkedin.com/company/covert-code-official/
📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
ANNA'S WEBSITES:
• The Covert Code: https://thecovertcode.com/
• Anna Covert: https://annacovert.com/
• Covert Communication: https://covertcommunication.com/
📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next!
SUPPORT THE SHOW:
• Subscribe for weekly episodes featuring business leaders and innovators
• Share this episode with someone who needs to hear it
• Connect with our guests and continue the conversation
#TheCovertCodePodcast #Livestreaming #BrandExperiences #DigitalMedia #LiveEvents #BrandStorytelling #ImmersiveExperiences #ContentCreation #DigitalEngagement #LivestreamingPodcast