October 24, 2025 • 25 mins
What does it take to rise from humble beginnings to building luxury brands in both real estate and automotive? In this episode of The Covert Code Podcast, I sit down with Rey Wolmers—eXp real estate broker and Luxury Automotive Consultant at Velocity Honolulu. Discover Rey's remarkable journey from working multiple jobs to creating lifestyle experiences in Hawaii's most exclusive markets. Learn how he bridges the worlds of luxury real estate and high-end automotive, the mindset shifts that transformed his career, and why understanding lifestyle—not just selling products—is the key to success in premium markets. Whether you're in real estate, automotive, or any luxury industry, Rey's story of resilience and strategic brand-building will inspire you to elevate your own approach to business.
📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing
Amazon: https://rb.gy/wrht8
Barnes & Noble: https://rb.gy/vwev0a
Target: https://rb.gy/jhpxri
✨ CONNECT WITH REY WOLMERS
Website: www.aloharey.com
Instagram: @Rey_Wolmers
LinkedIn: linkedin.com/in/reywolmers
Email: Wolmers3@gmail.com
🎧 LISTEN ON ALL PLATFORMS:
Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615
Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code
iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/
YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q
🌐 FOLLOW THE COVERT CODE:
Website: https://thecovertcode.com/
Instagram: https://www.instagram.com/covertcodeofficial
Facebook: https://www.facebook.com/thecovertcode
LinkedIn: https://www.linkedin.com/company/covert-code-official/
📚 ABOUT HOST ANNA COVERT:
Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace.
ANNA'S WEBSITES:
The Covert Code: https://thecovertcode.com/
Anna Covert: https://annacovert.com/
Covert Communication: https://covertcommunication.com/
Reactium: https://reactium.io/
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#TheCovertCodePodcast #LuxuryRealEstate #AutomotiveConsulting #EntrepreneurJourney #LuxuryBrands #RealEstateSuccess #LuxuryLifestyle #BusinessResilience #HawaiiRealEstate #SuccessStory
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