The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.
Follow Heather on LinkedIn at: https://www.linkedin.com/in/heather-land-97382817/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/
Follow Dollar General online at: https://www.dollargeneral.com/
Heather answers these questions:
- Please introduce yourself and tell us about your background and experience. What motivated you to transition from foodservice to Retail?
- How would you explain Dollar General to someone who is unfamiliar with the retailer?
- How do you see DG’s role in the food and beverage category?
- Are your food customers motivated primarily by convenience, value, assortment or some other factor?
- Given DG’s expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?
- What are some recent examples that illustrate impact?
- And to further your reach of Serving Others, you’re now offering delivery services, too. Can you expand on that?
- As you look at the company’s consumables mix, where do you see room for innovation and expansion?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
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